<div dir="ltr"><div><div><div>Hey Richard<br><br></div>Hope you're well. :-)<br><br></div>All I can say in response to your follow-up is ... my sentiments exactly.<br><br></div>We have indeed gone from SW to MW, MW to FM, then added SAT, DAB and IP which is arguably the ultimate and most consistent platform for the future as connections - both at home and on the move - improve.<br><div><div><br></div><div class="gmail_extra">Cat<br><br><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:13px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px">-- <br><b>Catherine Lake</b></div>Consultant Engineer<br clear="all"><div style="font-family:arial;font-size:small"><i>Digital Media & Infrastructure</i></div><div style="font-style:normal;font-family:arial;font-size:small"><a href="http://www.artisanbroadcast.uk/" target="_blank">http://www.artisanbroadcast.uk/</a><br><br></div><br><div class="gmail_quote">On 3 December 2014 at 11:34, Richard Berry <span dir="ltr"><<a href="mailto:richard.berry@sunderland.ac.uk" target="_blank">richard.berry@sunderland.ac.uk</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">We could argue about the benefits of DAB all day, and we’re all up against it when it comes to forking out more cash. But, let’s put it this way: Do you stream
your stations? When we first started streaming in (About 1997) the audience wasn’t huge and the costs climbed – and continue to do so. But we do it, because listeners expect it. There may come a time when our listeners also expect us to be on DAB. What happens
when your listeners buy a new car, or a new radio that has DAB. They can get the BBC in digital, but need to push a few buttons to get your station. Think of it as future-proofing. This is not me saying “FM is dead” far from it, but we all should consider
where our listeners might be. For our listeners we know the online is the preferred platform, but we are still thinking about DAB. Having a clear run at the whole FM band for community radio would be great, but in 10 years time is that like asking someone
to listen to long wave? It’s a perfectly fine technology, but less people will have access to it and it might feel a bit old fashioned. Just a thought</span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Richard</span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Richard Berry<br>
Spark FM Station Manager<br>
Room 101B, David Puttnam Media Centre,<br>
University of Sunderland, SR6 0DD<br>
<a href="tel:%28%2B44%29%200191%20515%202239" value="+441915152239" target="_blank">(+44) 0191 515 2239</a></span></b><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"></span></b></p>
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<p class="MsoNormal"><a href="https://www.facebook.com/sunderlanduniversityFADM" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d;text-decoration:none"><img src="cid:image001.png@01D00EEC.6FEDA3A0" alt="cid:image001.png@01CF83D7.DCFA9250" height="48" width="48" border="0"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black"> </span><a href="http://www.twitter.com/richardberryuk" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d;text-decoration:none"><img src="cid:image002.png@01D00EEC.6FEDA3A0" alt="cid:image002.png@01CF83D7.DCFA9250" height="48" width="48" border="0"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">
</span><a href="http://www.sunderland.ac.uk/faculties/adm/" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d;text-decoration:none"><img src="cid:image003.jpg@01D00EEC.6FEDA3A0" alt="cid:image003.jpg@01CF83D7.DCFA9250" height="63" width="135" border="0"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">
</span><a href="http://www.sparksunderland.com/" target="_blank"><span style="color:#1f497d;text-decoration:none"><img src="cid:image005.jpg@01D00EED.2542B0B0" alt="spark_logo_masterbrand" height="56" width="60" border="0"></span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black"> </span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"></span></p>
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