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<body class='hmmessage'><div dir='ltr'><div>Unfortunately Alan I don't have access to every survey asking why people listen to the radio.</div><div>What I do have is specific feedback from the 40-odd Community Radio stations we have facilitated over the last 10 years and the general feeling - illustrated by the very small number that use a bought-in News service such as SNR - is that their listeners prefer to have proper relevant local news written and read by people who know the area.</div><div>They're not really interested in getting a tiny token dose of National and International News - read by what often sounds like a Estuary <span style="font-size: 12pt;">work-experience student - from their Community station.<br>That's hardly keeping in touch.<br>And I suggest that advertisers at CR level - and again we've lots of experience in that field as well - don't follow those cunning marketing theories - they just ask for good quality exposure when the right tranche of audience is present.</span></div><div><span style="font-size: 12pt;">Ian</span></div><div><span style="font-size: 12pt;"><br></span></div><div><span style="font-size: 12pt;">--------------------------------------------------</span></div><div><br>From: Alan Coote <br>Date:19/11/2014 6:41 PM (GMT+00:00) <br>To: 'The Community Media Association Discussion List' <br>Subject: Re: [cma-l] News and Traffic <br><br><div class="ecxWordSection1"><p class="ecxMsoNormal"><a name="_MailEndCompose" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Ian, </span></a></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Every survey asking why people listen to the radio has the same top answer - for the news. So as you say, the reason stations broadcast news is to prevent people switching over. </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">While I’m all in favour of breaking away from the norms, not having national news and just concentrating on local stuff or not having any news makes a station sound small and out of touch.</span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">There are revenue benefit too. A programmers job is to get listeners to the end of the next ad break for which a tried and tested method is to run commercials just before the biggest news stories. This make advertisers happy.</span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Covering news is expensive as the top stories are most often national or international. This means it’s impractical for almost all stations (even commercial) to fund. </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">On balance it’s better to have national news than not and to use a service like SNR. </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><div><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Kind Regards</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"></span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Alan</span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><a href="http://www.letstalkbusinessonline.com/" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:blue;">Hear Alan Every Week on Let’s Talk Business The UK’s Premier Radio Programme For Current and Future Entrepreneurs - Now Broadcast To 4.8 Million People </span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Email - </span><a href="mailto:alan.coote@5digital.co.uk"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:blue;">alan.coote@5digital.co.uk</span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"></span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Phone - 0800 949 6655</span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Mobile - 07801 518858</span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Twitter - </span><a href="http://www.twitter.com/TheAlanCoote" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:blue;">@TheAlanCoote</span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"></span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Web - </span><a href="http://www.5digital.co.uk/" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:blue;">http://www.5digital.co.uk</span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Let’s Talk Business</span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Twitter - </span><a href="http://www.twitter.com/LTBShow" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:blue;">@LTBShow</span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"></span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">Web - </span><a href="http://www.letstalkbusinessonline.com/" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:blue;">http://www.LetsTalkBusinessOnline.com</span></a><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"></span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"><img border="0" width="200" height="71" id="ecxPicture_x0020_2" src="cid:_com_android_email_attachmentprovider_2_36128_RAW@sec.galaxytab" alt="cid:image001.gif@01CE03CD.223AC920"></span></p><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;">The Media Production, Broadcasting and Training Company</span></p></div><p class="ecxMsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;"> </span></p><div><div style="border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm;"><p class="ecxMsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif";">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif";"> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>Ian Hickling<br><b>Sent:</b> 19 November 2014 16:11<br><b>To:</b> The Community Media Association Discussion List<br><b>Subject:</b> [cma-l] News and Traffic</span></p></div></div><p class="ecxMsoNormal"> </p><div><p class="ecxMsoNormal"><span style="font-family:"Calibri","sans-serif";">I can't see the need for CR stations to carry SNR or any other national/international news on the hour any more - even for using it as a convenient hour closer.</span></p><div><p class="ecxMsoNormal"><span style="font-family:"Calibri","sans-serif";">The reason usually offered is that people will tune away if there's no news.</span></p></div><div><p class="ecxMsoNormal"><span style="font-family:"Calibri","sans-serif";">My counter to that would be that the CR audience neither wants nor needs news regularly.</span></p></div><div><p class="ecxMsoNormal"><span style="font-family:"Calibri","sans-serif";">It can get it - if and when it needs it - all too easily from papers or TV.<br>It used to be a sign of professionalism if you were running a trial for a commercial service.</span></p></div><div><p class="ecxMsoNormal"><span style="font-family:"Calibri","sans-serif";">But with the low quality of most syndicated news presentation now, I suggest that you're much better off without it.</span></p></div><div><p class="ecxMsoNormal"><span style="font-family:"Calibri","sans-serif";"> </span></p></div><div><p class="ecxMsoNormal" style=""><span style="font-family:"Calibri","sans-serif";">-------------------------------------------</span></p><div><p class="ecxMsoNormal"><span style="font-family:"Calibri","sans-serif";">> From: <a href="mailto:tlr@gairloch.co.uk">tlr@gairloch.co.uk</a><br>> To: <a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a><br>> Date: Wed, 19 Nov 2014 13:05:11 +0000<br>> Subject: Re: [cma-l] Local, National News and Traffic Updates Request<br>> <br>> The IRN service is great value, but of course it's national/international <br>> news (and sadly there isn't a version for Scotland).<br>> <br>> Surely the most important thing a community station should be offering is <br>> local/regional community-based news? Those are the hard work, of course!<br>> <br>> Alex<br>> <br>> ----- Original Message ----- <br>> From: "office" <<a href="mailto:office@fantasyradio.co.uk">office@fantasyradio.co.uk</a>><br>> To: <<a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a>><br>> Sent: Wednesday, November 19, 2014 12:50 PM<br>> Subject: [cma-l] Local, National News and Traffic Updates Request<br>> <br>> <br>> We subscribe to IRN which gives much more than just news (hourly 2 min<br>> bulletins 24hours a day) we get access to the 'net newsroom' which<br>> includes sport, business, entertainment, and more. with a lot of<br>> additional audio as well as the text. Also, things like remembrance<br>> day, the queens speech and the inevitable disaster. all this for less<br>> than £1.00 a day. Our local news, on the half hour, comes from our local<br>> newspaper, for which we credit the paper. traffic reports come<br>> principally from Google maps. just find your local area and click on<br>> 'traffic' then the coloured routes tell you where all the traffic hold<br>> ups are. - we also ask listeners to keep us updated.<br>> <br>> Hope that's helpful<br>> <br>> Phil Dawson<br>> FANTASY RADIO<br>> Devizes<br>> Wiltshire.<br>> <br>> <br>> On 19/11/2014 12:00, <a href="mailto:cma-l-request@mailman.commedia.org.uk">cma-l-request@mailman.commedia.org.uk</a> wrote:<br>> > Send cma-l mailing list submissions to<br>> > <a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a><br>> ><br>> > To subscribe or unsubscribe via the World Wide Web, visit<br>> > <a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><br>> > or, via email, send a message with subject or body 'help' to<br>> > <a href="mailto:cma-l-request@mailman.commedia.org.uk">cma-l-request@mailman.commedia.org.uk</a><br>> ><br>> > You can reach the person managing the list at<br>> > <a href="mailto:cma-l-owner@mailman.commedia.org.uk">cma-l-owner@mailman.commedia.org.uk</a><br>> ><br>> > When replying, please edit your Subject line so it is more specific<br>> > than "Re: Contents of cma-l digest..."<br>> ><br>> ><br>> > Today's Topics:<br>> ><br>> > 1. Re: Local, National News and Traffic Updates Request (Ray Godby)<br>> ><br>> ><br>> > ----------------------------------------------------------------------<br>> ><br>> > Message: 1<br>> > Date: Wed, 19 Nov 2014 08:55:30 +0000<br>> > From: Ray Godby <<a href="mailto:ray.godby@hcrfm.co.uk">ray.godby@hcrfm.co.uk</a>><br>> > To: The Community Media Association Discussion List<br>> > <<a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a>><br>> > Subject: Re: [cma-l] Local, National News and Traffic Updates Request<br>> > Message-ID:<br>> > <<a href="mailto:CAL9uzdLVFROP3nR+ifDUR6DdrFDuzqZY3b-ougmGGLsZ=AUVDw@mail.gmail.com">CAL9uzdLVFROP3nR+ifDUR6DdrFDuzqZY3b-ougmGGLsZ=AUVDw@mail.gmail.com</a>><br>> > Content-Type: text/plain; charset="utf-8"<br>> ><br>> > Hi Mohammed,<br>> > We at Huntingdon Community Radio subscribe to I.R.N. for national news.<br>> > Local news we obtain mostly from our local newspaper who when they have a<br>> > story come in it is emailed to us.(We are lucky as the office is nearly<br>> > next door to the studios.) Local traffic we subscribe to Tom Tom and<br>> > receive there live maps.<br>> ><br>> > Ray Godby<br>> > Operations Director<br>> ><br>> > On 18 November 2014 13:29, Mohammed Tariq <<a href="mailto:m.tariq@inspirefm.org">m.tariq@inspirefm.org</a>> wrote:<br>> ><br>> >> Hi All,<br>> >><br>> >><br>> >><br>> >> Hope you are well.<br>> >><br>> >><br>> >> Quick question on how (if you do), do you guys get local, national news<br>> >> and traffic updates for your listeners?<br>> >><br>> >><br>> >> As you can all appreciate news is essential for any broadcast service and<br>> >> hence how do you keep up with the demand of regular up to date news?<br>> >><br>> >><br>> >><br>> >> Currently we record the news first thing in the morning and then repeat<br>> >> once during the afternoon and then once in the evening. Only problem with<br>> >> this is that the news is not updated and hence sometimes not offering the<br>> >> best service that we could.<br>> >><br>> >><br>> >><br>> >> We don?t have regular volunteers to come in and do the news daily, hence<br>> >> we only are able to the above during the week.<br>> >><br>> >><br>> >><br>> >> I have tried to contact the local BBC radio station for advice and<br>> >> (basically) their news feed ? but I have been told this is something that<br>> >> they want to do but if and when they decide to do this (And god knows <br>> >> when<br>> >> that will be!!), it will be a national incentive and not just a local<br>> >> arrangement.<br>> >><br>> >><br>> >><br>> >> Is there any advice on where I can get local, national news and traffic,<br>> >> preferably every hour or if not then 3 or 4 updates per day are <br>> >> sufficient.<br>> >><br>> >><br>> >> Many thanks in advance.<br>> >><br>> >><br>> >> Sent with the kindest regards<br>> >><br>> >><br>> >><br>> >> Mohammed Tariq<br>> >><br>> >> Station Operations Manager<br>> >><br>> >> 01582 481810<br>> >><br>> >> 07930 286000<br>> >><br>> >> <a href="http://www.inspirefm.org" target="_blank">www.inspirefm.org</a><br>> >><br>> >> <a href="mailto:m.tariq@inspirefm.org">m.tariq@inspirefm.org</a><br>> >><br>> >> Twitter: @inspirefmluton<br>> >><br>> >> <a href="http://www.youtube.com/inspirefmluton" target="_blank">www.youtube.com/inspirefmluton</a><br>> >><br>> >> <a href="http://www.facebook.com/inspirefmluton" target="_blank">www.facebook.com/inspirefmluton</a><br>> >><br>> >><br>> >><br>> >> _______________________________________________<br>> >><br>> >> Reply - 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