It's fantasy to claim DAB is on a downward spiral: all the evidence is against you there. (And also fantasy to claim that 6Music is only available on DAB: it isn't. Its also on TV and online.)<br><br>But I entirely agree about the marketing. <a href="http://media.info/radio/opinion/how-the-industry-should-be-promoting-digital-radio">http://media.info/radio/opinion/how-the-industry-should-be-promoting-digital-radio</a> didn't make me many friends; but D-Love is almost offensively poor.<br><br>And I entirely agree we should be promoting radio.<br><br>J<br><br><div class="gmail_quote">On Sun, 16 Nov 2014 21:16 fantasy office <<a href="mailto:office@fantasyradio.co.uk">office@fantasyradio.co.uk</a>> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div text="#000000" bgcolor="#FFFFFF">
Great piece of logic Ian, and Alex.<br>
<br>
The biggest problem I see for DAB is the poor marketing and
confusing messages sent out to the potential audience. Starting with
the Awful TV campaign for DAB with the far from believable character
based on Barry White, which subtly became digital radio, where a
girl was seen listening to 'digital radio' on a laptop. Then the
figures: usually quoted as 'digital radio listening' disguising the
fact that DAB only forms part of the published figures.<br>
<br>
Also, it would be interesting to know how much DAB listening is to
anything other than the BBC, or maybe Classic FM. In my own simple
research, it would seem BBC 6music is popular on DAB, (er, because
it's not on FM)<br>
<br>
DAB is on a downward spiral, whilst FM works perfectly for small
scale stations, - and on line listening, which was unheard of when
DAB was first mooted, is now extended to portable, hand held devices
(phones, of course) <br>
<br>
In this day and age, when radio broadcasting is up against so much
competition from so many rather good devices and systems, we should
clear the muddy water for our audience, tell the truth about DAB and
concentrate, not on the merits and otherwise of <i>systems</i> and
promote <b>RADIO</b> - the unique medium which still has so much to
offer, whatever platform it's on.<br>
<br>
Phil Dawson<br>
<br>
FANTASY RADIO<br>
Devizes,<br>
Wiltshire.<br>
<br>
<br>
<br>
<br>
<div>On 16/11/2014 15:17,
<a href="mailto:cma-l-request@mailman.commedia.org.uk" target="_blank">cma-l-request@mailman.commedia.org.uk</a> wrote:<br>
</div>
<blockquote type="cite">
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Today's Topics:
1. Re: Community & Local Radio - the Digital Issue (Two Lochs Radio)
2. FM or DAB? (Ian Hickling)
3. Re: Community & Local Radio - the Digital Issue
(=?utf-8?B?dGxyQGdhaXJsb2NoLmNvLnVr?=)
----------------------------------------------------------------------
Message: 1
Date: Sun, 16 Nov 2014 13:59:39 -0000
From: "Two Lochs Radio" <a href="mailto:tlr@gairloch.co.uk" target="_blank"><tlr@gairloch.co.uk></a>
To: "The Community Media Association Discussion List"
<a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank"><cma-l@mailman.commedia.org.uk></a>
Subject: Re: [cma-l] Community & Local Radio - the Digital Issue
Message-ID: <3772617421AE4E9BA4900931722DE4F7@wwpc04>
Content-Type: text/plain; charset="iso-8859-1"
Really James? If digital radio had been led by the market I doubt very much we would be talking about DAB at all (unless you regard the broadcasters rather than the listeners as the market!)
And if it had been technology-led, or even commonsense-led, DCMS would have mandated a rapid migration to DAB+ between 2008 and 2013, before even considering FM switch-offs, rather than letting Ofcom and the BBC plough on into the DAB dead-end.
I think also you have quite a different experience of DAB in an urban area with multiple multiplexes commercially viable. In the vast more remote and rual swatches of the UK, such as here in the north-west, the coverage footpriunt of the BBC's DAB transmitters is significantly less than their FM counterparts in many cases. Although DAB can take advantage of multipath reception, in practice this seems to be outweighed by the poorer overall propagation in Band III. Here in Gairloch, with a powerful main transmitter just a few miles away DAB in too weak to be received except in some favourable patches, not in the main population centres.
On top of that, being DAB rather than DAB+, the BBC multiplex does not have the capacity to carry its own national channels (Radio Scotland and Radio nan Gaidheal), so it can never achieve FM equivalence on its own, and areas of low population such as this are not attractive to any commercial operators.
The only answer on the horizon at the moment seems to be for the BBC to pay for carriage on local DAB multiplexes operated by the not-for profit micro-commercials/community stations that are spread across the region. Our local population would then be able to get the local station, and the BBC Scottish services, but not the UK-wide BBC digital services - maybe good for us, but not so good for listener choice!
Alex
Two Lochs Radio
----- Original Message -----
From: James Cridland
To: The Community Media Association Discussion List ; cma-l
Sent: Sunday, November 16, 2014 9:46 AM
Subject: Re: [cma-l] Community & Local Radio - the Digital Issue
When reading this document, remember that the future of digital radio is led by the market, not just by the technology. To blindly recommend systems based on technology-only isn't credible.
I don't disagree with his technological conclusions. However, there's a lot of market conditions that he's ignored, which makes this paper worthless.
Its an interesting read, though. Thanks for sharing it.
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Message: 2
Date: Sun, 16 Nov 2014 13:02:25 +0000
From: Ian Hickling <a href="mailto:transplanfm@hotmail.com" target="_blank"><transplanfm@hotmail.com></a>
To: cma-l <a href="mailto:cma-l@commedia.org.uk" target="_blank"><cma-l@commedia.org.uk></a>
Subject: [cma-l] FM or DAB?
Message-ID: <a href="mailto:DUB125-W7864C697733E46CF98F292AD8A0@phx.gbl" target="_blank"><DUB125-W7864C697733E46CF98F292AD8A0@phx.gbl></a>
Content-Type: text/plain; charset="iso-8859-1"
Apologies - for "Ku band" please read "L band".
From: <a href="mailto:transplanfm@hotmail.com" target="_blank">transplanfm@hotmail.com</a>
To: <a href="mailto:cma-l@commedia.org.uk" target="_blank">cma-l@commedia.org.uk</a>
Subject: FM or DAB?
Date: Sun, 16 Nov 2014 08:31:10 +0000
One of our overseas correspondents here has drawn my attention to the situation in Denmark:<a href="http://digitalradioinsider.blogspot.co.uk/I" target="_blank">http://digitalradioinsider.blogspot.co.uk/I</a> outlined my view to him as follows:Most of our work is in facilitating small-scale FM stations - but that's not why I appear to be so carping about DAB. Firstly the Media and to a great extent the Industry seem to use the term "DAB" to mean all possible formats of DTR - Digital Terrestrial Broadcasting - whereas it's just one - and an arcane and inflexible one at that.Also there seems to be a headlong lemming-like rush to "something digital" when Band II VHF/FM is perfectly workable and acceptable for most domestic broadcasting and is in world-wide use.Band III and Ku band digital broadcasting is effectively not far beyond the trial stage as there is no world-wide agreement either with broadcasters or manufacturers.The UK and certain other countries chose t
o put i
n place the first commercially-possible system and have found that it isn't futur
e-proof.I love the idea of what digital broadcast radio can do - but pushing it in the DAB format alone as the killer of FM is unworkable and idiotic.
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Message: 3
Date: Sun, 16 Nov 2014 15:02:45 +0000
From: "=?utf-8?B?dGxyQGdhaXJsb2NoLmNvLnVr?=" <a href="mailto:tlr@gairloch.co.uk" target="_blank"><tlr@gairloch.co.uk></a>
To:
"=?utf-8?B?VGhlIENvbW11bml0eSBNZWRpYSBBc3NvY2lhdGlvbiBEaXNjdXNzaW9uIExpc3Q=?="
<a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank"><cma-l@mailman.commedia.org.uk></a>
Subject: Re: [cma-l] Community & Local Radio - the Digital Issue
Message-ID: <a href="mailto:0MTxib-1XPvvT4BHt-00Qml5@mrelayeu.kundenserver.de" target="_blank"><0MTxib-1XPvvT4BHt-00Qml5@mrelayeu.kundenserver.de></a>
Content-Type: text/plain; charset="utf-8"
And apologies for "swatches"; please read "swathes"!
Alex
----- Reply message -----
From: "Two Lochs Radio" <a href="mailto:tlr@gairloch.co.uk" target="_blank"><tlr@gairloch.co.uk></a>
To: "The Community Media Association Discussion List" <a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank"><cma-l@mailman.commedia.org.uk></a>
Subject: [cma-l] Community &amp; Local Radio - the Digital Issue
Date: Sun, Nov 16, 2014 13:59
Really James? If digital radio had been led by
the market I doubt very much we would be talking about DAB at all (unless you
regard the broadcasters rather than the listeners as the market!)
And if it had been technology-led, or even
commonsense-led, DCMS would have mandated a rapid migration to DAB+ between
2008 and 2013, before even considering FM switch-offs, rather than
letting Ofcom and the BBC plough on into the DAB dead-end.
I think also you have quite a different
experience of DAB in an urban area with multiple multiplexes commercially
viable. In the vast more remote and rual swatches of the UK, such as here in the
north-west, the coverage footpriunt of the BBC's DAB transmitters is
significantly less than their FM counterparts in many cases. Although DAB can
take advantage of multipath reception, in practice this seems to be outweighed
by the poorer overall propagation in Band III. Here in Gairloch, with a powerful
main transmitter just a few miles away DAB in too weak to be received except in
some favourable patches, not in the main population centres.
On top of that, being DAB rather than DAB+, the
BBC multiplex does not have the capacity to carry its own national channels
(Radio Scotland and Radio nan Gaidheal), so it can never achieve FM equivalence
on its own, and areas of low population such as this are not attractive to any
commercial operators.
The only answer on the horizon at the moment
seems to be for the BBC to pay for carriage on local DAB multiplexes operated by
the not-for profit micro-commercials/community stations that are spread across
the region. Our local population would then be able to get the local station,
and the BBC Scottish services, but not the UK-wide BBC digital services - maybe
good for us, but not so good for listener choice!
Alex
Two Lochs Radio
----- Original Message -----
From:
James
Cridland
To: The Community Media Association
Discussion List ; cma-l
Sent: Sunday, November 16, 2014 9:46
AM
Subject: Re: [cma-l] Community &
Local Radio - the Digital Issue
When reading this document, remember that the future of digital
radio is led by the market, not just by the technology. To blindly recommend
systems based on technology-only isn't credible.
I don't disagree with his technological conclusions. However,
there's a lot of market conditions that he's ignored, which makes this paper
worthless.
Its an interesting read, though. Thanks for sharing it.
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</pre>
</blockquote>
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