<html><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:12pt"><div><span>Hi,</span></div><div style="color: rgb(0, 0, 0); font-size: 16.363636016845703px; font-family: 'times new roman', 'new york', times, serif; background-color: transparent; font-style: normal;"><span><br></span></div><div style="color: rgb(0, 0, 0); font-size: 16.363636016845703px; font-family: 'times new roman', 'new york', times, serif; background-color: transparent; font-style: normal;"><span>Allowing Stations to be able to support themselves, fairly, is essential to survival. As the Manager of a non-commercial Station, I have learnt to be very creative... but not sufficiently enough to reduce our reliance on grant-funded projects which have mainly kept us going for 6 years. They do provide a great range of outcomes but take a lot of time in so many ways.</span></div><div style="color: rgb(0, 0, 0);
font-size: 16.363636016845703px; font-family: 'times new roman', 'new york', times, serif; background-color: transparent; font-style: normal;"><span><br></span></div><div style="color: rgb(0, 0, 0); font-size: 16.363636016845703px; font-family: 'times new roman', 'new york', times, serif; background-color: transparent; font-style: normal;"><span>We now have to find an additional £450 per month for premises costs. As a non-commercial Station that is a real problem to us. Gaining more of a "level playing field" with other community stations on freedom for more commercial activities would be a helpful start.</span></div><div style="color: rgb(0, 0, 0); font-size: 16.363636016845703px; font-family: 'times new roman', 'new york', times, serif; background-color: transparent; font-style: normal;"><span><br></span></div><div style="color: rgb(0, 0, 0); font-size: 16.363636016845703px; font-family: 'times new roman', 'new york', times, serif;
background-color: transparent; font-style: normal;"><span><br></span></div><div style="color: rgb(0, 0, 0); font-size: 16.363636016845703px; font-family: 'times new roman', 'new york', times, serif; background-color: transparent; font-style: normal;"><span>I have a meeting with the Head of Radio and TV Licencing in London, through Minister Ed Vaizey, as he is interested to hear of our work; this is currently being arranged with one of our Swindon MPs </span></div><div style="color: rgb(0, 0, 0); font-size: 16.363636016845703px; font-family: 'times new roman', 'new york', times, serif; background-color: transparent; font-style: normal;"><span><br></span></div><div style="color: rgb(0, 0, 0); font-size: 16.363636016845703px; font-family: 'times new roman', 'new york', times, serif; background-color: transparent; font-style: normal;"><span><br></span></div><div></div><div><i style="font-size: 12pt;"><font color="#007f7f"><font face="bookman old
style, new york, times, serif"> <b><font size="3">Shirls</font></b></font></font></i></div><div> </div><div><br></div><div style="font-size: 13.333333015441895px; font-family: arial, helvetica, clean, sans-serif; background-color: transparent; font-style: normal;"><span style="color:rgb(0, 0, 0);"><img src="http://www.swindon1055.com/v_images/shirley__rep.jpg" style="font-size:13px;line-height:1.22;"> </span><span style="color:rgb(0, 0, 191);">Shi<span style="font-family: 'comic sans ms'; font-size: 13px; line-height: 1.22;">rley Ludford</span></span></div><div style="font-size:13.333333015441895px;font-family:arial, helvetica, clean, sans-serif;background-color:transparent;font-style:normal;" class="yui_3_7_2_104_1397568928535_66"><span style="color:rgb(0, 0, 191);"><span style="font-family:'comic sans ms';font-size:13px;line-height:1.22;" class="yui_3_7_2_104_1397568928535_126"><br></span></span></div><div
style="font-size:13.333333015441895px;font-family:arial, helvetica, clean, sans-serif;background-color:transparent;font-style:normal;" class="yui_3_7_2_104_1397568928535_66"><span style="color:rgb(0, 0, 191);"><span style="font-family:'comic sans ms';font-size:13px;line-height:1.22;" class="yui_3_7_2_104_1397568928535_126">Station Manager. Trainer</span></span></div><div style="font-size:13.333333015441895px;font-family:arial, helvetica, clean, sans-serif;background-color:transparent;font-style:normal;" class="yui_3_7_2_104_1397568928535_66"><span style="color:rgb(0, 0, 191);"><span style="font-family:'comic sans ms';font-size:13px;line-height:1.22;" class="yui_3_7_2_104_1397568928535_126">SWINDON 105.5</span></span></div><div style="color: rgb(0, 0, 127); font-size: 13.333333015441895px; font-family: 'comic sans ms'; background-color: transparent; font-style: normal;"><font color="#00007f"><font face="comic sans ms" style="color:rgb(0, 0,
191);">Mob: 07951 366289</font></font></div><div><b style="color:rgb(0, 0, 191);background-color:transparent;font-size:13.333333969116211px;">www.swindon1055.com</b></div><div><div style="font-size: 13.333333969116211px; font-family: arial, helvetica, clean, sans-serif; background-color: transparent; font-weight: bold; color: rgb(0, 0, 191);"><br></div></div><div><br></div> <div style="font-family: 'times new roman', 'new york', times, serif; font-size: 12pt;"> <div style="font-family: 'times new roman', 'new york', times, serif; font-size: 12pt;"> <div dir="ltr"> <hr size="1"> <font size="2" face="Arial"> <b><span style="font-weight:bold;">From:</span></b> Richard Hilton <Richard.Hilton@bitc.org.uk><br> <b><span style="font-weight: bold;">To:</span></b> "cma-l@commedia.org.uk" <cma-l@commedia.org.uk> <br> <b><span style="font-weight: bold;">Sent:</span></b> Tuesday, 15 April 2014, 14:59<br> <b><span style="font-weight:
bold;">Subject:</span></b> Re: [cma-l] DCMS Consultation<br> </font> </div> <div class="y_msg_container"><br><div id="yiv803403296">
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<div class="yiv803403296MsoNormal"><span style="font-size:11.0pt;color:#1F497D;">Ah the 50% rule! Below is part of what I posted back in February on the subject. In essence; most of us aren’t getting close to
the 50% limit and fighting for those stations that can’t take any on-air advertising is
<u>far</u> more important. </span></div>
<div class="yiv803403296MsoNormal"><span style="font-size:11.0pt;color:#1F497D;"> </span></div>
<div class="yiv803403296MsoNormal"><span style="font-size:11.0pt;color:#1F497D;"> </span></div>
<div class="yiv803403296MsoNormal">Ofcom’s 2013 Communications Market Report has detailed information on our sector. Overall in terms of income in 2012 29% came from On-air advertising and sponsorship. Grants made up 29%, SLA’s 7%, donations 14% and other 20%.
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<div class="yiv803403296MsoNormal"> </div>
<div class="yiv803403296MsoNormal">So how is abolishing the 50% rule is going to help? At 29% it’s not that the sector overall is close to hitting 50% limit.</div>
<div class="yiv803403296MsoNormal"> </div>
<div class="yiv803403296MsoNormal">Ofcom break these income categories by type of station. Their figures show the % for On-air advertising and sponsorship as follows:-</div>
<div class="yiv803403296MsoNormal"> </div>
<div class="yiv803403296MsoNormal">Geographic town / rural 32%</div>
<div class="yiv803403296MsoNormal">Geographic rural 23%</div>
<div class="yiv803403296MsoNormal">Minority ethnic 43%</div>
<div class="yiv803403296MsoNormal">Military 7%</div>
<div class="yiv803403296MsoNormal">Religious 31%</div>
<div class="yiv803403296MsoNormal">Youth 28%</div>
<div class="yiv803403296MsoNormal"> </div>
<div class="yiv803403296MsoNormal">So for minority ethnic stations at 43% the abolition of the rule might help but I can’t see it helping others. Personally speaking I think the rule was set up for all the right reasons; it encourages diversity in our funding models and
makes us less dependent on one source of income. Subtly it governs our sound and ethos. Maybe argue to push it to, say, 60% but I believe this fight is a red herring.
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<div class="yiv803403296MsoNormal"> </div>
<div class="yiv803403296MsoNormal">A far most justifiable fight to pick would be to campaign for those community stations that aren’t allowed
<u>any</u> on-air advertising and sponsorship as they have a small commercial station broadcasting near them. Their case is far more important. That is where we should be concentrating our fire power.<span style="font-size:11.0pt;color:#1F497D;"></span></div>
<div class="yiv803403296MsoNormal"><span style="font-size:11.0pt;color:#1F497D;"> </span></div>
<div class="yiv803403296MsoNormal"><span style="font-size:11.0pt;color:#1F497D;">Regards</span></div>
<div class="yiv803403296MsoNormal"><span style="font-size:11.0pt;color:#1F497D;"> </span></div>
<div class="yiv803403296MsoNormal"><span style="font-size:11.0pt;color:#1F497D;">Richard</span></div>
<div class="yiv803403296MsoNormal"><span style="font-size:11.0pt;color:#1F497D;"> </span></div>
<div class="yiv803403296MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;">From:</span></b><span lang="EN-US" style="font-size:11.0pt;"> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk]
<b>On Behalf Of </b>Geoff Rogers<br>
<b>Sent:</b> 15 April 2014 14:26<br>
<b>To:</b> Fantasy Radio Office; cma-l@commedia.org.uk<br>
<b>Subject:</b> Re: [cma-l] DCMS Consultation</span></div>
<div class="yiv803403296MsoNormal"> </div>
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<div class="yiv803403296MsoNormal">I have to be in full agreement here that the 50% rule must go and this should be supported by the CMA. </div>
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<div class="yiv803403296MsoNormal">It is notoriously hard to get grant money in many circumstances and to be able to help very small local businesses with very cheap advertising is almost social gain in itself and no threat to even the smallest commercial station (if indeed
any of these exist !)</div>
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<div class="yiv803403296MsoNormal"> </div>
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<div class="yiv803403296MsoNormal">Kind regards,</div>
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<div class="yiv803403296MsoNormal">Geoff</div>
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<div class="yiv803403296MsoNormal">On 15 April 2014 12:53, Fantasy Radio Office <<a rel="nofollow" ymailto="mailto:office@fantasyradio.co.uk" target="_blank" href="mailto:office@fantasyradio.co.uk">office@fantasyradio.co.uk</a>> wrote:</div>
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<div class="yiv803403296MsoNormal">On 15/04/2014 12:00, <a rel="nofollow" ymailto="mailto:cma-l-request@mailman.commedia.org.uk" target="_blank" href="mailto:cma-l-request@mailman.commedia.org.uk">
cma-l-request@mailman.commedia.org.uk</a> wrote:<br>
> DCMS Consultation<br>
<br>
The 50% rule might seem good to the stations able to pull in grant money<br>
- some of us have not been able to do so.<br>
<br>
By restricting advertising revenue, an important and enthusiastic<br>
section of the COMMUNITY is partly excluded (i.e. the business sector)<br>
from enjoying a relationship with the community station - and therefore<br>
the community. This 50% rule must go.<br>
<br>
Phil Dawson<br>
<br>
FANTASY RADIO 97FM<br>
<br>
Devizes and Mid Wiltshire<br>
<br>
_______________________________________________<br>
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<div class="yiv803403296MsoNormal">Geoff Rogers<br>
Programme Director<br>
Susy Radio, Local Community Radio for Redhill and Reigate<br>
On-air across Sussex and Surrey on 103.4FM NOW<br>
Web: <a rel="nofollow" target="_blank" href="http://www.susyradio.com/">susyradio.com</a><br>
<br>
<span style="font-size:7.5pt;">Susy Radio Ltd. A company registered in England and Wales.<br>
Registered Office: 54 Nutfield Road, Merstham, Redhill, Surrey, RH1 3EP.<br>
Registered Number: 06748586</span></div>
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