<div dir="ltr">I agree with Richard - a lot.<div><br></div><div>Ask commercial stations - pursuit of advertising - especially at a local level is a pain in the ###e!</div><div><br></div><div>I return to my best take on this - from a v commercial minded community station manager who told Ed Richards [Ofcom boss] that he was fine with the so-called 50% rule because it, along with the 'volunteer time in kind' rule set the ceiling far above what he could ever raise from those sources.</div>
<div><br></div><div>I also think that a straight divvy up of the CRF is unwise as it stops the Fund being able to focus on need, long term capacity building and innovation. And, frankly, the idea of any government pot increasing is fantastical [lovely idea but....]</div>
<div><br></div><div>bests</div><div><br></div><div>Phil</div></div><div class="gmail_extra"><br clear="all"><div><div dir="ltr"><font size="1">Phil Korbel FRSA - <font color="#6aa84f">Director,</font> Radio Regen, charity no. 1077763</font><div>
<font size="1"><br></font><div><font size="1"><a href="http://www.radioregen.org" target="_blank">www.radioregen.org</a> </font></div><div><a href="http://www.communityradiotoolkit.net" target="_blank"><font size="1">www.communityradiotoolkit.net</font></a></div>
<div><a href="http://www.connecttransmit.org.uk" target="_blank"><font size="1">www.connecttransmit.org.uk</font></a></div><div><br></div><div><font size="1">Please note that I work at Radio Regen under 2 days a week so responses might not be as quick as we'd like. Many thanks.</font></div>
<div><br></div></div></div></div>
<br><br><div class="gmail_quote">On 15 April 2014 14:59, Richard Hilton <span dir="ltr"><<a href="mailto:Richard.Hilton@bitc.org.uk" target="_blank">Richard.Hilton@bitc.org.uk</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Ah the 50% rule! Below is part of what I posted back in February on the subject. In essence; most of us aren’t getting close to
the 50% limit and fighting for those stations that can’t take any on-air advertising is
<u>far</u> more important. <u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal">Ofcom’s 2013 Communications Market Report has detailed information on our sector. Overall in terms of income in 2012 29% came from On-air advertising and sponsorship. Grants made up 29%, SLA’s 7%, donations 14% and other 20%.
<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">So how is abolishing the 50% rule is going to help? At 29% it’s not that the sector overall is close to hitting 50% limit.<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">Ofcom break these income categories by type of station. Their figures show the % for On-air advertising and sponsorship as follows:-<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">Geographic town / rural 32%<u></u><u></u></p>
<p class="MsoNormal">Geographic rural 23%<u></u><u></u></p>
<p class="MsoNormal">Minority ethnic 43%<u></u><u></u></p>
<p class="MsoNormal">Military 7%<u></u><u></u></p>
<p class="MsoNormal">Religious 31%<u></u><u></u></p>
<p class="MsoNormal">Youth 28%<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">So for minority ethnic stations at 43% the abolition of the rule might help but I can’t see it helping others. Personally speaking I think the rule was set up for all the right reasons; it encourages diversity in our funding models and
makes us less dependent on one source of income. Subtly it governs our sound and ethos. Maybe argue to push it to, say, 60% but I believe this fight is a red herring.
<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">A far most justifiable fight to pick would be to campaign for those community stations that aren’t allowed
<u>any</u> on-air advertising and sponsorship as they have a small commercial station broadcasting near them. Their case is far more important. That is where we should be concentrating our fire power.<span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Regards<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Richard<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a> [mailto:<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a>]
<b>On Behalf Of </b>Geoff Rogers<br>
<b>Sent:</b> 15 April 2014 14:26<br>
<b>To:</b> Fantasy Radio Office; <a href="mailto:cma-l@commedia.org.uk" target="_blank">cma-l@commedia.org.uk</a><br>
<b>Subject:</b> Re: [cma-l] DCMS Consultation<u></u><u></u></span></p>
<p class="MsoNormal"><u></u> <u></u></p>
<div>
<p class="MsoNormal">I have to be in full agreement here that the 50% rule must go and this should be supported by the CMA. <u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<div>
<p class="MsoNormal">It is notoriously hard to get grant money in many circumstances and to be able to help very small local businesses with very cheap advertising is almost social gain in itself and no threat to even the smallest commercial station (if indeed
any of these exist !)<u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">Kind regards,<u></u><u></u></p>
</div>
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<p class="MsoNormal"><u></u> <u></u></p>
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<div>
<p class="MsoNormal">Geoff<u></u><u></u></p>
<div>
<p class="MsoNormal" style="margin-bottom:12.0pt"><u></u> <u></u></p>
<div>
<p class="MsoNormal">On 15 April 2014 12:53, Fantasy Radio Office <<a href="mailto:office@fantasyradio.co.uk" target="_blank">office@fantasyradio.co.uk</a>> wrote:<u></u><u></u></p>
<blockquote style="border:none;border-left:solid #cccccc 1.0pt;padding:0cm 0cm 0cm 6.0pt;margin-left:4.8pt;margin-right:0cm">
<p class="MsoNormal">On 15/04/2014 12:00, <a href="mailto:cma-l-request@mailman.commedia.org.uk" target="_blank">
cma-l-request@mailman.commedia.org.uk</a> wrote:<br>
> DCMS Consultation<br>
<br>
The 50% rule might seem good to the stations able to pull in grant money<br>
- some of us have not been able to do so.<br>
<br>
By restricting advertising revenue, an important and enthusiastic<br>
section of the COMMUNITY is partly excluded (i.e. the business sector)<br>
from enjoying a relationship with the community station - and therefore<br>
the community. This 50% rule must go.<br>
<br>
Phil Dawson<br>
<br>
FANTASY RADIO 97FM<br>
<br>
Devizes and Mid Wiltshire<br>
<br>
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<p class="MsoNormal"><br>
<br clear="all">
<u></u><u></u></p>
<div>
<p class="MsoNormal"><u></u> <u></u></p>
</div>
<p class="MsoNormal">-- <u></u><u></u></p>
<div>
<p class="MsoNormal">Geoff Rogers<br>
Programme Director<br>
Susy Radio, Local Community Radio for Redhill and Reigate<br>
On-air across Sussex and Surrey on 103.4FM NOW<br>
Web: <a href="http://www.susyradio.com" target="_blank">susyradio.com</a><br>
<br>
<span style="font-size:7.5pt">Susy Radio Ltd. A company registered in England and Wales.<br>
Registered Office: 54 Nutfield Road, Merstham, Redhill, Surrey, RH1 3EP.<br>
Registered Number: 06748586</span><u></u><u></u></p>
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