<div dir="ltr">there are two separate issues here.. the<div><br></div><div>50/50 rule (which I dont think they will actually remove)</div><div>and the rule that says NO advertising at all.. which I think is completely unfair and unjust and should be removed as soon as possible.. that will create the level playing fields and I dont think it will have any effect on 95% of commercial stations because I would suspect its mainly effecting old legacy IRL's which are now sudo national / regional brands (eg Heart)..</div>
<div><br></div><div>but your right that this has suppose to be coming for over 2 years now? I remember attending an ofcom meeting to discuss this 2 years ago and apparently the white paper would be in a few months time.. </div>
<div><br></div><div>Is there any update with a tangible date as yet?</div></div><div class="gmail_extra"><br><br><div class="gmail_quote">On Wed, Feb 12, 2014 at 10:34 PM, <a href="mailto:shirleyludford@btinternet.co">shirleyludford@btinternet.co</a> <span dir="ltr"><<a href="mailto:shirleyludford@btinternet.com" target="_blank">shirleyludford@btinternet.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div><div style="font-size:12pt;font-family:times new roman,new york,times,serif"><div>Hi Richard,</div><div><br></div>
<div style="font-style:normal;font-size:15.555556297302246px;background-color:transparent;font-family:'times new roman','new york',times,serif">As a Station unable to take any on-air commercial or advertising support, we continue to communicate with Minister Ed Vaizey, who, after his visit to us a year ago still praises our service which is receiving two more Awards and an ITV crew filming today for a programme about the Station - Lovely public accolades but at the same time I am struggling to pay increasing costs. </div>
<div style="font-style:normal;font-size:15.555556297302246px;background-color:transparent;font-family:'times new roman','new york',times,serif"><br></div><div style="font-style:normal;font-size:15.555556297302246px;background-color:transparent;font-family:'times new roman','new york',times,serif">
A level operating field would be most welcomed.</div><div class=""><div></div><div> </div><div><font><i><font><font><font color="#007f7f"><font face="bookman old style, new york, times, serif"> <b><font size="3">Shirls<var></var></font></b></font></font></font></font></i></font></div>
<div> </div><div><br></div><div style="font-size:13.333333015441895px;font-family:arial,helvetica,clean,sans-serif;background-color:transparent;font-style:normal"><span style><img src="http://www.swindon1055.com/v_images/shirley__rep.jpg" style="font-size:13px;line-height:1.22"> </span><span style="color:rgb(0,0,191)">Shi<span style="font-family:'comic sans ms';font-size:13px;line-height:1.22">rley Ludford</span></span></div>
<div style="color:rgb(0,0,127);font-size:13.333333015441895px;font-family:'comic sans ms';background-color:transparent;font-style:normal"><font color="#00007f"><font face="comic sans ms"><br></font><font face="comic sans ms" style="color:rgb(0,0,191)">Mob: 07951 366289</font></font></div>
</div><div><b style="color:rgb(0,0,191);background-color:transparent;font-size:13.333333969116211px">www..<a href="http://swindon1055.com" target="_blank">swindon1055.com</a></b></div><div><div style="font-size:13.333333969116211px;font-family:arial,helvetica,clean,sans-serif;background-color:transparent;font-weight:bold;color:rgb(0,0,191)">
<br></div></div><div><br></div> <div style="font-family:'times new roman','new york',times,serif;font-size:12pt"> <div style="font-family:'times new roman','new york',times,serif;font-size:12pt">
<div dir="ltr"> <hr size="1"> <font face="Arial"> <b><span style="font-weight:bold">From:</span></b> Richard Hilton <<a href="mailto:Richard.Hilton@bitc.org.uk" target="_blank">Richard.Hilton@bitc.org.uk</a>><br>
<b><span style="font-weight:bold">To:</span></b> "<a href="mailto:radio@bayfm.co.uk" target="_blank">radio@bayfm.co.uk</a>" <<a href="mailto:radio@bayfm.co.uk" target="_blank">radio@bayfm.co.uk</a>>; terry mechan <<a href="mailto:terrymechan@live.co.uk" target="_blank">terrymechan@live.co.uk</a>>; "<a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank">cma-l@mailman.commedia.org.uk</a>" <<a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank">cma-l@mailman.commedia.org.uk</a>> <br>
<b><span style="font-weight:bold">Sent:</span></b> Wednesday, 12 February 2014, 18:17<div class=""><br> <b><span style="font-weight:bold">Subject:</span></b> Re: [cma-l] Closure of Stroud FM<br> </div></font> </div> <div>
<br><div><div><div><div class=""><div>Re Media UKs prediction; has anyone done any research on how much the dropping the 50/50 percentage rule will help the sector?</div><div><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(31,73,125)"> </span></div>
<div>Ofcom’s 2013 Communications Market Report has detailed information on our sector. Overall in terms of income in 2012 29% came from On-air advertising and sponsorship. Grants made up 29%, SLA’s 7%, donations 14% and other 20%. </div>
<div> </div><div>So how is abolishing the 50% rule is going to help? At 29% it’s not that the sector overall is close to hitting 50% limit.</div><div> </div><div>Ofcom break these income categories by type of station. Their figures show the % for On-air advertising and sponsorship as follows:-</div>
<div> </div><div>Geographic town / rural 32%</div><div>Geographic rural 23%</div><div>Minority ethnic 43%</div><div>Military
7%</div><div>Religious 31%</div><div>Youth 28%</div><div> </div><div>So for minority ethnic stations at 43% the abolition of the rule might help but I can’t see it helping others. Personally speaking I think the rule was set up for all the right reasons; it encourages diversity in our funding models and makes us less dependent on one source of income. Subtly it governs our sound and ethos. Maybe argue to push it
to, say, 60% but I believe this fight is a red herring. </div><div> </div><div>A far most justifiable fight to pick would be to campaign for those community stations that aren’t allowed <u>any</u> on-air advertising and sponsorship as they have a small commercial station broadcasting near them. Their case is far more important. That is where we should be concentrating our fire power.<span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(31,73,125)"></span></div>
<div><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(31,73,125)"> </span></div><div>The Ofcom report is fascinating and well worth reading. It will be on their website or email me and I’ll forward you a pdf.</div>
<div> </div><div>Regards</div><div> </div><div> </div><div>Richard</div><div> </div><div><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(31,73,125)"> </span></div><div><span style="font-size:11pt;font-family:Calibri,sans-serif;color:rgb(31,73,125)"> </span></div>
</div><div style="border:none;border-top:solid #b5c4df 1.0pt;padding:3.0pt 0cm 0cm 0cm"><div><b><span lang="EN-US" style="font-size:10pt;font-family:Tahoma,sans-serif">From:</span></b><span lang="EN-US" style="font-size:10pt;font-family:Tahoma,sans-serif"> <a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a> [mailto:<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a>] <b>On Behalf Of </b>Bay Fm Radio<div class="">
<br><b>Sent:</b> 12
February 2014 16:15<br></div><b>To:</b> terry mechan; cma-l@mailman.commedia.org..uk<div class=""><br><b>Subject:</b> Re: [cma-l] Closure of Stroud FM</div></span></div></div><div class=""><div> </div><div>Another station to switch off, this news about Stroud FM is very sad indeed. </div>
<div>Is there any news regarding the removal of the restrictions before anymore of us switch off too? </div><div>I keep hearing "The consultation is in two weeks" but, when is it actually going to happen?</div>
<div>
I see one of the radio predictions on Media UK for 2014 is...</div><div>2. The community radio 50/50 rule will get abolished as a percentage rule, but community stations will still have to be funded through additional sources, as the government will not allow
community radio to be wholly funded by advertising.</div><div>Does he know something we don't?</div><div>Andy.</div><div>Bay FM.</div><div style="margin-bottom:12.0pt"><span style="font-size:10pt;font-family:Tahoma,sans-serif"> </span></div>
<div style="margin-bottom:12.0pt"><span style="font-size:10pt;font-family:Tahoma,sans-serif"> </span></div><div align="center" style="text-align:center"><span style="font-size:10pt;font-family:Tahoma,sans-serif"><hr size="2" width="100%" align="center">
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</span></div><div class=""><div><div><div><span style="font-size:10pt;font-family:Tahoma,sans-serif;color:rgb(55,64,78)">Stroud FM closing due to lack of money at midnight tonight 12/02/2014<br><br>Full details on<br><br>
</span><span style="font-family:Calibri,sans-serif"><a rel="nofollow" href="http://www.stroudfm.co.uk/" target="_blank"><span style="font-size:10pt;font-family:Tahoma,sans-serif;color:rgb(59,89,152);text-decoration:none">http://www.stroudfm.co.uk/</span></a></span></div>
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