<html><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:12pt"><div>Hi Richard,</div><div><br></div><div style="color: rgb(0, 0, 0); font-size: 15.555556297302246px; font-family: 'times new roman', 'new york', times, serif; background-color: transparent; font-style: normal;">As a Station unable to take any on-air commercial or advertising support, we continue to communicate with Minister Ed Vaizey, who, after his visit to us a year ago still praises our service which is receiving two more Awards and an ITV crew filming today for a programme about the Station - Lovely public accolades but at the same time I am struggling to pay increasing costs. </div><div style="color: rgb(0, 0, 0); font-size: 15.555556297302246px; font-family: 'times new roman', 'new york', times, serif; background-color: transparent; font-style: normal;"><br></div><div style="color: rgb(0, 0, 0); font-size:
15.555556297302246px; font-family: 'times new roman', 'new york', times, serif; background-color: transparent; font-style: normal;">A level operating field would be most welcomed.</div><div></div><div> </div><div><font><i><font><font><font color="#007f7f"><font face="bookman old style, new york, times, serif"> <b><font size="3">Shirls<var id="yui-ie-cursor"></var></font></b></font></font></font></font></i></font></div><div> </div><div><br></div><div style="font-size: 13.333333015441895px; font-family: arial, helvetica, clean, sans-serif; background-color: transparent; font-style: normal;"><span style="color:rgb(0, 0, 0);"><img src="http://www.swindon1055.com/v_images/shirley__rep.jpg" style="font-size:13px;line-height:1.22;"> </span><span style="color:rgb(0, 0, 191);">Shi<span style="font-family: 'comic sans ms'; font-size: 13px; line-height: 1.22;">rley Ludford</span></span></div><div style="color: rgb(0, 0, 127); font-size:
13.333333015441895px; font-family: 'comic sans ms'; background-color: transparent; font-style: normal;"><font color="#00007f"><font face="comic sans ms"><br></font><font face="comic sans ms" style="color:rgb(0, 0, 191);">Mob: 07951 366289</font></font></div><div><b style="color:rgb(0, 0, 191);background-color:transparent;font-size:13.333333969116211px;">www.swindon1055.com</b></div><div><div style="font-size: 13.333333969116211px; font-family: arial, helvetica, clean, sans-serif; background-color: transparent; font-weight: bold; color: rgb(0, 0, 191);"><br></div></div><div><br></div> <div style="font-family: 'times new roman', 'new york', times, serif; font-size: 12pt;"> <div style="font-family: 'times new roman', 'new york', times, serif; font-size: 12pt;"> <div dir="ltr"> <hr size="1"> <font size="2" face="Arial"> <b><span style="font-weight:bold;">From:</span></b> Richard Hilton <Richard.Hilton@bitc.org.uk><br> <b><span
style="font-weight: bold;">To:</span></b> "radio@bayfm.co.uk" <radio@bayfm.co.uk>; terry mechan <terrymechan@live.co.uk>; "cma-l@mailman.commedia.org.uk" <cma-l@mailman.commedia.org.uk> <br> <b><span style="font-weight: bold;">Sent:</span></b> Wednesday, 12 February 2014, 18:17<br> <b><span style="font-weight: bold;">Subject:</span></b> Re: [cma-l] Closure of Stroud FM<br> </font> </div> <div class="y_msg_container"><br><div id="yiv1453291243"><style><!--
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--></style><div><div class="yiv1453291243WordSection1"><div class="yiv1453291243MsoNormal">Re Media UKs prediction; has anyone done any research on how much the dropping the 50/50 percentage rule will help the sector?</div><div class="yiv1453291243MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"> </span></div><div class="yiv1453291243MsoNormal">Ofcom’s 2013 Communications Market Report has detailed information on our sector. Overall in terms of income in 2012 29% came from On-air advertising and sponsorship. Grants made up 29%, SLA’s 7%, donations 14% and other 20%. </div><div class="yiv1453291243MsoNormal"> </div><div class="yiv1453291243MsoNormal">So how is abolishing the 50% rule is going to help? At 29% it’s not that the sector overall is close to hitting 50% limit.</div><div class="yiv1453291243MsoNormal"> </div><div
class="yiv1453291243MsoNormal">Ofcom break these income categories by type of station. Their figures show the % for On-air advertising and sponsorship as follows:-</div><div class="yiv1453291243MsoNormal"> </div><div class="yiv1453291243MsoNormal">Geographic town / rural 32%</div><div class="yiv1453291243MsoNormal">Geographic rural 23%</div><div class="yiv1453291243MsoNormal">Minority ethnic 43%</div><div class="yiv1453291243MsoNormal">Military
7%</div><div class="yiv1453291243MsoNormal">Religious 31%</div><div class="yiv1453291243MsoNormal">Youth 28%</div><div class="yiv1453291243MsoNormal"> </div><div class="yiv1453291243MsoNormal">So for minority ethnic stations at 43% the abolition of the rule might help but I can’t see it helping others. Personally speaking I think the rule was set up for all the right reasons; it encourages diversity in our funding models and makes us less dependent on one source of income. Subtly it governs our sound and ethos. Maybe argue to push it
to, say, 60% but I believe this fight is a red herring. </div><div class="yiv1453291243MsoNormal"> </div><div class="yiv1453291243MsoNormal">A far most justifiable fight to pick would be to campaign for those community stations that aren’t allowed <u>any</u> on-air advertising and sponsorship as they have a small commercial station broadcasting near them. Their case is far more important. That is where we should be concentrating our fire power.<span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"></span></div><div class="yiv1453291243MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"> </span></div><div class="yiv1453291243MsoNormal">The Ofcom report is fascinating and well worth reading. It will be on their website or email me and I’ll forward you a pdf.</div><div class="yiv1453291243MsoNormal"> </div><div
class="yiv1453291243MsoNormal">Regards</div><div class="yiv1453291243MsoNormal"> </div><div class="yiv1453291243MsoNormal"> </div><div class="yiv1453291243MsoNormal">Richard</div><div class="yiv1453291243MsoNormal"> </div><div class="yiv1453291243MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"> </span></div><div class="yiv1453291243MsoNormal"><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);"> </span></div><div style="border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm;"><div class="yiv1453291243MsoNormal"><b><span lang="EN-US" style="font-size: 10pt; font-family: Tahoma, sans-serif;">From:</span></b><span lang="EN-US" style="font-size: 10pt; font-family: Tahoma, sans-serif;"> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>Bay Fm Radio<br><b>Sent:</b> 12
February 2014 16:15<br><b>To:</b> terry mechan; cma-l@mailman.commedia.org.uk<br><b>Subject:</b> Re: [cma-l] Closure of Stroud FM</span></div></div><div class="yiv1453291243MsoNormal"> </div><div class="yiv1453291243MsoNormal" style="">Another station to switch off, this news about Stroud FM is very sad indeed. </div><div class="yiv1453291243MsoNormal" style="">Is there any news regarding the removal of the restrictions before anymore of us switch off too? </div><div class="yiv1453291243MsoNormal" style="">I keep hearing "The consultation is in two weeks" but, when is it actually going to happen?</div><div class="yiv1453291243MsoNormal" style="">I see one of the radio predictions on Media UK for 2014 is...</div><div class="yiv1453291243MsoNormal" style="">2. The community radio 50/50 rule will get abolished as a percentage rule, but community stations will still have to be funded through additional sources, as the government will not allow
community radio to be wholly funded by advertising.</div><div class="yiv1453291243MsoNormal" style="">Does he know something we don't?</div><div class="yiv1453291243MsoNormal" style="">Andy.</div><div class="yiv1453291243MsoNormal" style="">Bay FM.</div><div class="yiv1453291243MsoNormal" style="margin-bottom:12.0pt;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"> </span></div><div class="yiv1453291243MsoNormal" style="margin-bottom:12.0pt;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"> </span></div><div class="yiv1453291243MsoNormal" align="center" style="text-align:center;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;"><hr size="2" width="100%" align="center"></span></div><div class="yiv1453291243MsoNormal" style="margin-bottom:12.0pt;"><span style="font-size: 10pt; font-family: Tahoma, sans-serif;">Return-Path: <<a rel="nofollow"
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href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a><br>X-Rcpt-To: <<a rel="nofollow" ymailto="mailto:radio@bayfm.co.uk" target="_blank" href="mailto:radio@bayfm.co.uk">radio@bayfm.co.uk</a>><br>X-SmarterMail-Spam: Commtouch 3 [value: Unknown], SPF_None, DK_None, DKIM_None<br>X-CTCH-RefId: str=0001.0A010205.52FB8DC5.0047,ss=1,re=0.000,recu=0.000,reip=0.000,cl=1,cld=1,fgs=0<br>X-SmarterMail-TotalSpamWeight: 0 (Trusted Sender - User)</span></div><div><div><div class="yiv1453291243MsoNormal"><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: rgb(55, 64, 78);">Stroud FM closing due to lack of money at midnight tonight 12/02/2014<br><br>Full details on<br><br></span><span style="font-family: Calibri, sans-serif; color: black;"><a rel="nofollow" target="_blank" href="http://www.stroudfm.co.uk/"><span style="font-size: 10pt; font-family: Tahoma, sans-serif; color: rgb(59, 89, 152);
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