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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>Re Media UKs prediction; has anyone done any research on how much the dropping the 50/50 percentage rule will help the sector?<o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal>Ofcom’s 2013 Communications Market Report has detailed information on our sector. Overall in terms of income in 2012 29% came from On-air advertising and sponsorship. Grants made up 29%, SLA’s 7%, donations 14% and other 20%. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>So how is abolishing the 50% rule is going to help? At 29% it’s not that the sector overall is close to hitting 50% limit.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Ofcom break these income categories by type of station. Their figures show the % for On-air advertising and sponsorship as follows:-<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Geographic town / rural 32%<o:p></o:p></p><p class=MsoNormal>Geographic rural 23%<o:p></o:p></p><p class=MsoNormal>Minority ethnic 43%<o:p></o:p></p><p class=MsoNormal>Military 7%<o:p></o:p></p><p class=MsoNormal>Religious 31%<o:p></o:p></p><p class=MsoNormal>Youth 28%<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>So for minority ethnic stations at 43% the abolition of the rule might help but I can’t see it helping others. Personally speaking I think the rule was set up for all the right reasons; it encourages diversity in our funding models and makes us less dependent on one source of income. Subtly it governs our sound and ethos. Maybe argue to push it to, say, 60% but I believe this fight is a red herring. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>A far most justifiable fight to pick would be to campaign for those community stations that aren’t allowed <u>any</u> on-air advertising and sponsorship as they have a small commercial station broadcasting near them. Their case is far more important. That is where we should be concentrating our fire power.<span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal>The Ofcom report is fascinating and well worth reading. It will be on their website or email me and I’ll forward you a pdf.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Regards<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Richard<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>Bay Fm Radio<br><b>Sent:</b> 12 February 2014 16:15<br><b>To:</b> terry mechan; cma-l@mailman.commedia.org.uk<br><b>Subject:</b> Re: [cma-l] Closure of Stroud FM<o:p></o:p></span></p></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Another station to switch off, this news about Stroud FM is very sad indeed. <o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Is there any news regarding the removal of the restrictions before anymore of us switch off too? <o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>I keep hearing "The consultation is in two weeks" but, when is it actually going to happen?<o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>I see one of the radio predictions on Media UK for 2014 is...<o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>2. The community radio 50/50 rule will get abolished as a percentage rule, but community stations will still have to be funded through additional sources, as the government will not allow community radio to be wholly funded by advertising.<o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Does he know something we don't?<o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Andy.<o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Bay FM.<o:p></o:p></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'><o:p> </o:p></span></p><div class=MsoNormal align=center style='text-align:center'><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'><hr size=2 width="100%" align=center></span></div><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Return-Path: <<a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a>><br>Received: from mailman.commedia.org.uk (mailman.commedia.org.uk [195.10.228.42]) by enkompassmail1.ukdns.biz with SMTP;<br>Wed, 12 Feb 2014 15:04:56 +0000<br>Received: from mailman.commedia.org.uk (localhost.localdomain [127.0.0.1])<br>by mailman.commedia.org.uk (Postfix) with ESMTP id C1B794A0DE0;<br>Wed, 12 Feb 2014 15:05:19 +0000 (GMT)<br>X-Original-To: <a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a><br>Delivered-To: <a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a><br>Received: from dub0-omc2-s20.dub0.hotmail.com (dub0-omc2-s20.dub0.hotmail.com<br>[157.55.1.159])<br>by mailman.commedia.org.uk (Postfix) with ESMTP id 21A5E4A0DA2<br>for <<a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a>>;<br>Wed, 12 Feb 2014 14:54:45 +0000 (GMT)<br>Received: from DUB130-DS4 ([157.55.1.136]) by dub0-omc2-s20.dub0.hotmail.com<br>with Microsoft SMTPSVC(6.0.3790.4675); <br>Wed, 12 Feb 2014 06:54:45 -0800<br>X-TMN: [c9F6bekIzneK92iJRVdBmXwimS9/FYsjYAL/46UPmR8=]<br>X-Originating-Email: [terrymechan@live.co.uk]<br>Message-ID: <<a href="mailto:DUB130-DS44988FAAD2CFAA11267C89A920@phx.gbl">DUB130-DS44988FAAD2CFAA11267C89A920@phx.gbl</a>><br>From: "terry mechan" <<a href="mailto:terrymechan@live.co.uk">terrymechan@live.co.uk</a>><br>To: <<a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a>><br>Date: Wed, 12 Feb 2014 14:54:45 -0000<br>MIME-Version: 1.0<br>X-Priority: 3<br>X-MSMail-Priority: Normal<br>Importance: Normal<br>X-Mailer: Microsoft Windows Live Mail 15.4.3555.308<br>X-MimeOLE: Produced By Microsoft MimeOLE V15.4.3555.308<br>X-OriginalArrivalTime: 12 Feb 2014 14:54:45.0223 (UTC)<br>FILETIME=[5E2F2F70:01CF2802]<br>X-Mailman-Approved-At: Wed, 12 Feb 2014 15:05:16 +0000<br>Subject: [cma-l] Closure of Stroud FM<br>X-BeenThere: <a href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a><br>X-Mailman-Version: 2.1.8<br>Precedence: list<br>List-Id: The Community Media Association Discussion List<br><cma-l.mailman.commedia.org.uk><br>List-Unsubscribe: <<a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a>>,<br><<a href="mailto:cma-l-request@mailman.commedia.org.uk?subject=unsubscribe">mailto:cma-l-request@mailman.commedia.org.uk?subject=unsubscribe</a>><br>List-Archive: <<a href="http://mailman.commedia.org.uk/pipermail/cma-l">http://mailman.commedia.org.uk/pipermail/cma-l</a>><br>List-Post: <<a href="mailto:cma-l@mailman.commedia.org.uk">mailto:cma-l@mailman.commedia.org.uk</a>><br>List-Help: <<a href="mailto:cma-l-request@mailman.commedia.org.uk?subject=help">mailto:cma-l-request@mailman.commedia.org.uk?subject=help</a>><br>List-Subscribe: <<a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a>>,<br><<a href="mailto:cma-l-request@mailman.commedia.org.uk?subject=subscribe">mailto:cma-l-request@mailman.commedia.org.uk?subject=subscribe</a>><br>Content-Type: multipart/mixed; boundary="===============1251212423=="<br>Sender: <a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a><br>Errors-To: <a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a><br>X-Rcpt-To: <<a href="mailto:radio@bayfm.co.uk">radio@bayfm.co.uk</a>><br>X-SmarterMail-Spam: Commtouch 3 [value: Unknown], SPF_None, DK_None, DKIM_None<br>X-CTCH-RefId: str=0001.0A010205.52FB8DC5.0047,ss=1,re=0.000,recu=0.000,reip=0.000,cl=1,cld=1,fgs=0<br>X-SmarterMail-TotalSpamWeight: 0 (Trusted Sender - User)<o:p></o:p></span></p><div><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:#37404E'>Stroud FM closing due to lack of money at midnight tonight 12/02/2014<br><br>Full details on<br><br></span><span style='font-family:"Calibri","sans-serif";color:black'><a href="http://www.stroudfm.co.uk/" target="_blank"><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";color:#3B5998;text-decoration:none'>http://www.stroudfm.co.uk/</span></a><o:p></o:p></span></p></div></div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'><br></span><br>________________________________________________________________________<br>This e-mail has been scanned for all viruses by Star. 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