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<DIV><FONT size=2 face=Tahoma>We have done our own surveys every few years. We
have a very small population, and found funding for the first two surveys to
mail every house in our postcode area. The third one was done in the
street. We got 10-15% return rates on the postal ones, which in simple
theory means a very good confidence level, and an impressive weekly reach
figure of 70%. However, in my opinion it's quite likely that there may be
an element of self-selection among respondents to a postal survey, in that
those who do listen to the radio are probably more likely to respond than those
who don't.</FONT></DIV>
<DIV><FONT size=2 face=Tahoma></FONT> </DIV>
<DIV><FONT size=2 face=Tahoma>We offered shopping vouchers in a prize draw for
the returned surveys, and while it does boost return rates it also runs the
risk of receiving returns from people who don't care about the survey and make
only a tolen response (or even a misleading one) just to get entered in the
draw.</FONT></DIV>
<DIV><FONT size=2 face=Tahoma></FONT> </DIV>
<DIV><FONT size=2 face=Tahoma>The survey results can be very useful
indeed when making grant applications, and especially if you hire someone
reasonably independent of the station to carry out the survey.</FONT></DIV>
<DIV><FONT size=2 face=Tahoma></FONT> </DIV>
<DIV><FONT size=2 face=Tahoma>Alex</FONT></DIV>
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<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="FONT: 10pt arial; BACKGROUND: #e4e4e4; font-color: black"><B>From:</B>
<A title=matthew@thesourcefm.co.uk
href="mailto:matthew@thesourcefm.co.uk">Matthew Rogers</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=cma-l@commedia.org.uk
href="mailto:cma-l@commedia.org.uk">CMA-L</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Wednesday, September 11, 2013 9:45
AM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> [cma-l] Deducing FM listening
figures</DIV>
<DIV><BR></DIV>
<DIV dir=ltr>Hands up who gets asked, 'How many listeners do you have?' more
than any other question..?
<DIV><BR></DIV>
<DIV>I was just wondering if there was a semi-reliable or at least sector-wide
way of telling listener figures without the assistance of Rajar? I'm aware of
the '10% of the available listening audience' calculation and the 'online =
4.6% of total' calculation but these give wildly different numbers for Source
FM and I guess I'm just wondering if this the same for everyone?</DIV>
<DIV><BR></DIV>
<DIV>Would there be any milage in asking Rajar to release a less expensive
community radio package with limited shared information to CMA members? (sorry
if this is an age old discussion)</DIV>
<DIV><BR> </DIV>
<DIV>
<DIV>Cheers and gone..!</DIV>-- <BR>
<DIV dir=ltr>Matthew Rogers - Station Manager
<DIV><A href="http://www.thesourcefm.co.uk/"
target=_blank>www.thesourcefm.co.uk</A></DIV>
<DIV>Tel: 01326 211 782</DIV>
<DIV>Mob: 07789746933</DIV>
<DIV><A href="http://live.canstream.co.uk:8000/sourcefm.mp3.m3u"
target=_blank>Listen to Source FM Live</A></DIV></DIV></DIV></DIV>
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