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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Andy, Matthew, and all,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>At Future Radio we have always tried to
keep tabs on some credible listener figures – we did a survey this summer
which can explain the bold claim in my email signature! As a result, we have an
answer to that most common of questions (estimated 21,000 listeners weekly,
42,000 monthly).<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Yes – I appreciate that the number
of listeners (and the competitiveness of comparing figures with other stations
etc) SHOULD not be particularly important for a community radio station –
however, it has been essential for us in getting media partnerships and
advertising revenue (important for us with fewer funding pots available for
covering core costs). As long as we keep our community ethos, and don’t
try to sound like a commercial radio offering (we don’t), having a
commercial strategy for the station is the right thing for us. Listener surveys
form part of the strategy. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I will be happy to send a copy of our
listener survey to CMA members on this forum on request – which explains
the methodology. I can say this much – Future Radio was not involved in
the street survey/ data capture or the write-up of the report. And in asking
over 400 people for their views, we got a lot more peoples’ listening
habits captured than RAJAR would have. It’s not cheap, but it’s not
RAJAR expensive either. And it’s worth it.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Terry<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><st1:PersonName w:st="on"><font size=1 color=navy
face="Century Gothic"><span style='font-size:9.0pt;font-family:"Century Gothic";
color:navy'>Terry Lee</span></font></st1:PersonName><br>
<font size=1 color=navy face="Century Gothic"><span style='font-size:9.0pt;
font-family:"Century Gothic";color:navy'>Station Manager<br>
Future Radio<br>
Direct Dial: 01603 255841<br>
</span></font><font size=1 color=black face="Century Gothic"><span
style='font-size:9.0pt;font-family:"Century Gothic";color:black'>Tel: 01603
455250 Fax: 01603 507440</span></font><font size=1 color=navy
face="Century Gothic"><span style='font-size:9.0pt;font-family:"Century Gothic";
color:navy'><br>
</span></font><font size=1 color=black face="Century Gothic"><span
style='font-size:9.0pt;font-family:"Century Gothic";color:black'>168b <st1:address
w:st="on"><st1:Street w:st="on">Motum Rd</st1:Street>, <st1:City w:st="on">Norwich</st1:City></st1:address>,
<st1:place w:st="on"><st1:City w:st="on">Norfolk</st1:City>, <st1:PostalCode
w:st="on">NR5 8EG</st1:PostalCode></st1:place>.<br>
<br>
</span></font><b><font color="#ff6600" face="Century Gothic"><span
style='font-family:"Century Gothic";color:#FF6600;font-weight:bold'>Future
Radio – 42,000* Listeners Tuning in Every Month!</span></font></b><font
size=1 color=black face="Century Gothic"><span style='font-size:9.0pt;
font-family:"Century Gothic";color:black'><br>
</span></font><font size=1 color="#ff6600" face="Century Gothic"><span
style='font-size:9.0pt;font-family:"Century Gothic";color:#FF6600'>(*Blueprint
Research & Training, May 2013)</span></font><font size=1 color=black
face="Century Gothic"><span style='font-size:9.0pt;font-family:"Century Gothic";
color:black'><br>
<br>
<a href="http://www.futureradio.co.uk"><span style='text-decoration:none'><img
border=0 width=33 height=30 id="_x0000_i1026"
src="cid:image001.jpg@01CEAEE1.3A0984A0"></span></a><a
href="http://www.facebook.com/FutureRadio"><span style='text-decoration:none'><img
border=0 width=24 height=24 id="_x0000_i1027"
src="cid:image002.gif@01CEAEE1.3A0984A0"></span></a><a
href="http://twitter.com/#!/futureradio"><span style='text-decoration:none'><img
border=0 width=28 height=23 id="_x0000_i1028"
src="cid:image003.jpg@01CEAEE1.3A0984A0"></span></a><a
href="http://www.youtube.com/futureradionorwich"><span style='text-decoration:
none'><img border=0 width=30 height=30 id="_x0000_i1029"
src="cid:image004.gif@01CEAEE1.3A0984A0"></span></a><br>
<br>
<a href="http://www.futureradio.co.uk/advertise"><span style='text-decoration:
none'><img border=0 width=409 height=156 id="_x0000_i1030"
src="cid:image005.jpg@01CEAEE1.3A0984A0"></span></a><br>
</span></font><font size=1 color="#009900" face="Century Gothic"><span
style='font-size:7.5pt;font-family:"Century Gothic";color:#009900'>Before
printing, think about the environment!</span></font><font size=1 color=black
face="Century Gothic"><span style='font-size:9.0pt;font-family:"Century Gothic";
color:black'><br>
</span></font><font size=4 color="#009900" face=Webdings><span
style='font-size:14.5pt;font-family:Webdings;color:#009900'>P</span></font><font
size=1 color=black face="Century Gothic"><span style='font-size:9.0pt;
font-family:"Century Gothic";color:black'> </span></font><font size=1
color="#009900" face="Century Gothic"><span style='font-size:7.5pt;font-family:
"Century Gothic";color:#009900'>It takes 24 trees to produce 1 ton of office
paper!</span></font><font size=1 color=black face="Century Gothic"><span
style='font-size:9.0pt;font-family:"Century Gothic";color:black'><br>
</span></font><font size=1 color=gray face="Century Gothic"><span
style='font-size:7.5pt;font-family:"Century Gothic";color:gray'>Please note
that Internet email is not a fully secure method of communication. You should
be aware of this lack of security when emailing us!</span></font><font size=1
color=black face="Century Gothic"><span style='font-size:9.0pt;font-family:
"Century Gothic";color:black'><br>
</span></font><font size=1 color=gray face="Century Gothic"><span
style='font-size:7.5pt;font-family:"Century Gothic";color:gray'>Future Projects
is a social inclusion charity for young people and adults in <st1:City w:st="on">Norwich</st1:City>
and <st1:City w:st="on"><st1:place w:st="on">Norfolk</st1:place></st1:City>.</span></font><font
size=1 color=black face="Century Gothic"><span style='font-size:9.0pt;
font-family:"Century Gothic";color:black'><br>
</span></font><font size=1 color=gray face="Century Gothic"><span
style='font-size:7.5pt;font-family:"Century Gothic";color:gray'>Registered
Charity Number: 1103200</span></font><o:p></o:p></p>
</div>
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<div class=MsoNormal align=center style='text-align:center'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>
<hr size=2 width="100%" align=center tabindex=-1>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'> <st1:PersonName
w:st="on">cma-l-bounces@mailman.commedia.org.uk</st1:PersonName> [mailto:<st1:PersonName
w:st="on">cma-l-bounces@mailman.commedia.org.uk</st1:PersonName>] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Andy King<br>
<b><span style='font-weight:bold'>Sent:</span></b> 11 September 2013 10:05<br>
<b><span style='font-weight:bold'>To:</span></b> Matthew Rogers;
cma-l@commedia.org.uk<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l] Deducing FM
listening figures</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Hi Matthew,<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Thank you for your post - it is indeed an 'age-old' discussion, but
it's one that is worth revisiting from time to time, as the question never goes
away! The more we discuss these things, the more likely we are to find some
kind of solution, so thank you for bringing it up. Incidentally, in the latest
figures, internet listening is at 6%: <a
href="http://www.mattdeegan.com/2013/07/31/rajar-facts-q22013/">http://www.mattdeegan.com/2013/07/31/rajar-facts-q22013/</a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>There have been some fairly interesting and relevant posts on one of
the radio 'forums' recently, from a manager at Amber Sound FM in Derbyshire. He
has made enquiries to RAJAR and found that they were asking around £21,000 to
survey the station. RAJAR's reasoning behind this is that there's currently no
structure in place to measure such small stations, so extra surveys would need
to be carried out in the specific community radio licence area to get any sort
of accuracy in results. You can see the relevant message here: <a
href="http://forums.digitalspy.co.uk/showpost.php?p=68531594&postcount=34">http://forums.digitalspy.co.uk/showpost.php?p=68531594&postcount=34</a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Even small commercial stations sometimes struggle with RAJAR's
methodology - you can see the figures for some of the smaller licensees waver
up and down from survey to survey due to the small number of 'books' issued in
their TSAs. A few independent commercial stations have left RAJAR in recent
years, partly for this reason. <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>There is <i><span style='font-style:italic'>definitely</span></i> a
place for more 'scientific' surveys of community radio audience figures than
the current hotch-potch of independent surveys and guesswork. However, I would
have to question whether RAJAR is the way ahead here - it's good for larger
national and regional stations, but doesn't seem particularly suited to very
small TSAs. I'm going to open this up to the list: does anyone have any
thoughts on ways forward with this?<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>I'd also add the caveat that for <i><span style='font-style:italic'>many</span></i> community
radio stations, raw audience numbers aren't as important as the actual
engagement of the audience. 100,000 people half-listening to Katy Perry in the
background is arguably less valuable than 10,000 people who are passionate
about the show's content and the local area, and actively engaging with the
station. In this way, the station is more of a 'trusted friend' than a remote
broadcaster miles away. <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Anyway, some food for thought - I hope you find it useful! <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Cheers<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Andy<o:p></o:p></span></font></p>
</div>
</div>
<div>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On 11 September 2013 09:45, Matthew Rogers <<a
href="mailto:matthew@thesourcefm.co.uk">matthew@thesourcefm.co.uk</a>>
wrote:<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Hands up who gets asked, 'How many listeners do you have?' more than
any other question..?<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>I was just wondering if there was a semi-reliable or at least
sector-wide way of telling listener figures without the assistance of Rajar?
I'm aware of the '10% of the available listening audience' calculation and the
'online = 4.6% of total' calculation but these give wildly different numbers
for Source FM and I guess I'm just wondering if this the same for everyone?<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Would there be any milage in asking Rajar to release a less expensive
community radio package with limited shared information to CMA members? (sorry
if this is an age old discussion)<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> <o:p></o:p></span></font></p>
</div>
<div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Cheers and gone..!<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><span class=hoenzb><font size=3 color="#888888"
face="Times New Roman"><span style='font-size:12.0pt;color:#888888'>-- <o:p></o:p></span></font></span></p>
<div>
<p class=MsoNormal><font size=3 color="#888888" face="Times New Roman"><span
style='font-size:12.0pt;color:#888888'>Matthew Rogers - Station Manager</span></font><o:p></o:p></p>
<div>
<p class=MsoNormal><font size=3 color="#888888" face="Times New Roman"><span
style='font-size:12.0pt;color:#888888'><a href="http://www.thesourcefm.co.uk/">www.thesourcefm.co.uk</a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#888888" face="Times New Roman"><span
style='font-size:12.0pt;color:#888888'>Tel: 01326 211 782<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#888888" face="Times New Roman"><span
style='font-size:12.0pt;color:#888888'>Mob: 07789746933<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color="#888888" face="Times New Roman"><span
style='font-size:12.0pt;color:#888888'><a
href="http://live.canstream.co.uk:8000/sourcefm.mp3.m3u">Listen to Source FM
Live</a><o:p></o:p></span></font></p>
</div>
</div>
</div>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
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<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>-- <br>
Andy King<br>
Technical Assistant<br>
Community Media Association<br>
<a href="http://www.commedia.org.uk/">http://www.commedia.org.uk/</a><o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>0114 279 5219<br>
<br>
Canstream Internet Radio & Video<br>
<a href="http://www.canstream.co.uk/">http://www.canstream.co.uk/</a><o:p></o:p></span></font></p>
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