Forwarded message from DRUK..<br><br><div class="gmail_quote"><br><br><div link="blue" vlink="purple" lang="EN-US"><div><p class="MsoNormal"><span style="font-size:12.0pt">Dear colleague, Last week we held our “Drive to Digital” conference in partnership with the Society of Motor Manufacturers and Traders (SMMT) at the new BBC Broadcasting House.<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><u></u> <u></u></span></p><p class="MsoNormal"><u></u><img src="" alt="cid:image001.jpg@01CC58E3.B4DDB170" align="left" height="144" hspace="12" width="301"><u></u><span style="font-size:12.0pt;color:#1F497D"><img src="" alt="cid:image003.jpg@01CC8E59.207F02D0" height="177" width="261"></span><span style="font-size:12.0pt"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><u></u> <u></u></span></p><p class="MsoNormal"><span style="font-size:12.0pt">Over 200 delegates, over one hundred of whom were from vehicle manufacturers, device manufacturers, dealers and retailers, discussed the challenges and opportunities for the vehicle industry in growing the take-up of digital radio. We have been overwhelmed by the positive response to the event and delegates heard the following on the day:<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><u></u> <u></u></span></p><p style="margin-left:18.0pt"><u></u><span style="font-size:12.0pt;font-family:Symbol"><span>·<span style="font:7.0pt "Times New Roman""> </span></span></span><u></u><span style="font-size:12.0pt">Ed Vaizey, </span><span style="font-size:12.0pt" lang="EN-GB">Minister for Culture, Communications and Creative Industries, reaffirmed the Government’s commitment to digital radio and explained why they are pursuing a digital radio switchover plan. He said Government are working towards a switchover announcement in mid-2013. The Minister also confirmed Government would launch a certification mark and that they “<i>are planning for a launch of the digital radio mark towards the end of 2012 if appropriate</i>”. See the Minister<span style="color:#1F497D">’</span>s speech <a href="http://www.culture.gov.uk/news/ministers_speeches/8509.aspx" target="_blank">here</a></span><span style="font-size:12.0pt"><u></u><u></u></span></p>
<p style="margin-left:18.0pt"><u></u><span style="font-size:12.0pt;font-family:Symbol"><span>·<span style="font:7.0pt "Times New Roman""> </span></span></span><u></u><span style="font-size:12.0pt">Tim Davie, Director of Audio & Music at the BBC, confirmed the BBC’s plan to build-out national DAB population coverage to 97% by a target date of the end of 2015. He also said that by that time the target was to have 100% coverage of all motorways and FM equivalent coverage on all other A roads.<u></u><u></u></span></p>
<p style="margin-left:18.0pt"><u></u><span style="font-size:12.0pt;font-family:Symbol"><span>·<span style="font:7.0pt "Times New Roman""> </span></span></span><u></u><span style="font-size:12.0pt">Ford Ennals, CEO of Digital Radio UK, confirmed the launch a two-year connected consumer communications campaign starting in December 2011. The campaign will run to the summer of 2013 and will be carried over TV, radio and print media<span style="color:#1F497D">.</span><u></u><u></u></span></p>
<p style="margin-left:18.0pt"><u></u><span style="font-size:12.0pt;font-family:Symbol"><span>·<span style="font:7.0pt "Times New Roman""> </span></span></span><u></u><span style="font-size:12.0pt">Donnach O’Driscoll, CEO of Absolute Radio, launched two new digital services; Absolute Radio 60s and Absolute Radio 70s. These new services now complete the decades line-up at Absolute Radio.<u></u><u></u></span></p>
<p style="margin-left:18.0pt"><u></u><span style="font-size:12.0pt;font-family:Symbol"><span>·<span style="font:7.0pt "Times New Roman""> </span></span></span><u></u><span style="font-size:12.0pt">Paul Everitt, CEO at SMMT, highlighted the growth of digital radio as standard in new cars over the last year. Registered cars with digital radio as standard have grown from 5% in Q3 2010 to 18% in Q3 2011.<u></u><u></u></span></p>
<p style="margin-left:18.0pt"><u></u><span style="font-size:12.0pt;font-family:Symbol"><span>·<span style="font:7.0pt "Times New Roman""> </span></span></span><u></u><span style="font-size:12.0pt">Stuart Harris from Vauxhall, said that the digital radio <i>“train had left the station”</i> and that Vauxhall was committed to having their new models with digital radio by the end of 2013.<u></u><u></u></span></p>
<p style="margin-left:18.0pt"><u></u><span style="font-size:12.0pt;font-family:Symbol"><span>·<span style="font:7.0pt "Times New Roman""> </span></span></span><u></u><span style="font-size:12.0pt">Jay Palmer, from the British Vehicle Rental and Leasing Association, said that his members buy 1Million of the 2Million new cars sold each year and that they wanted vehicle manufacturers to fit digital radio as standard as soon as possible. In the future BVRLA members will be asking for vehicles with digital as standard as they do not want to see value wiped off their car fleets.<u></u><u></u></span></p>
<p style="margin-left:18.0pt"><u></u><span style="font-size:12.0pt;font-family:Symbol"><span>·<span style="font:7.0pt "Times New Roman""> </span></span></span><u></u><span style="font-size:12.0pt">Laurence Harrison from DRUK said that the future plan for digital traffic and travel services would be taken forward in partnership with UK industry, government and World DMB <u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><u></u> <u></u></span></p><p class="MsoNormal"><span style="font-size:12.0pt">You can also see photos from “Drive to Digital” at <a href="http://www.flickr.com/photos/66565351@N03/sets/72157627936319802" target="_blank">http://www.flickr.com/photos/66565351@N03/sets/72157627936319802</a><span style="color:#1F497D">. </span><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><u></u> <u></u></span></p><p class="MsoNormal"><b><span style="font-size:12.0pt">Looking ahead:<u></u><u></u></span></b></p><p class="MsoNormal"><b><span style="font-size:12.0pt"><u></u> <u></u></span></b></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt">RAJAR next week<u></u><u></u></span></b></p><p style="margin-left:18.0pt"><u></u><span style="font-size:12.0pt;font-family:Symbol"><span>·<span style="font:7.0pt "Times New Roman""> </span></span></span><u></u><span style="font-size:12.0pt">We will see a new set of RAJAR listening figures next Thursday. We are currently tracking on a 10% year-on-year growth trend which would take us to 27.3% digital listening this quarter. <u></u><u></u></span></p>
<p style="margin-left:18.0pt"><u></u><span style="font-size:12.0pt;font-family:Symbol"><span>·<span style="font:7.0pt "Times New Roman""> </span></span></span><u></u><span style="font-size:12.0pt">To achieve a step-change in digital listening would require a successful delivery of our 2-year connected campaign, extensions of national digital coverage and an increase in digital radio in-vehicle.<u></u><u></u></span></p>
<p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal"><b><span style="font-size:12.0pt">Radio Festival<u></u><u></u></span></b></p><p style="margin-left:18.0pt"><u></u><span style="font-size:12.0pt;font-family:Symbol"><span>·<span style="font:7.0pt "Times New Roman""> </span></span></span><u></u><span style="font-size:12.0pt">DRUK is presenting to the Radio Festival in Manchester. The session will be hosted by broadcaster and comedian Arthur Smith and feature interviews with Jarvis Cocker from BBC 6 Music, Clive Dickens from Absolute Radio<span style="color:#1F497D">, </span>Michael Hill from Radioplayer<span style="color:#1F497D"> </span>and Ford Ennals from DRUK. If you want more detail on the Festival and our session please contact <a href="mailto:Francesca.aidoo@digitalradiouk.com" target="_blank">Francesca.aidoo@digitalradiouk.com</a> <u></u><u></u></span></p>
<p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal">Best wishes<u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal"><span style="font-size:14.0pt" lang="DE">Laurence Harrison</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif"" lang="DE"><u></u><u></u></span></p>
<p class="MsoNormal"><b><span lang="DE">Technology & Market Development Director<u></u><u></u></span></b></p><p class="MsoNormal"><b><span lang="DE">Digital Radio UK<u></u><u></u></span></b></p><p class="MsoNormal"><b><span style="font-size:12.0pt" lang="DE"><u></u> <u></u></span></b></p>
<p class="MsoNormal"><b><span style="color:#4DDA2C" lang="DE">e:</span></b><span style="color:#FF3399" lang="DE"> </span><span lang="EN-GB"><a href="mailto:sam.bonham@digitalradiouk.com" title="mailto:chris.goymer@digitalradiouk.com" target="_blank"><span lang="DE">laurence.harrison@digitalradiouk.com</span></a></span><span lang="DE"><u></u><u></u></span></p>
<p class="MsoNormal"><b><span style="color:#4DDA2C" lang="EN-GB">a:</span></b><span lang="EN-GB"> 2nd Floor, 5 Golden Square, London, W1F 9BS<u></u><u></u></span></p><p class="MsoNormal"><b><span style="color:#4DDA2C" lang="FR">t:</span></b><span lang="FR"> 020 3206 7878 <b><span style="color:#4DDA2C">m:</span></b> 07799625529</span><span style="font-family:"Times New Roman","serif"" lang="DE"><u></u><u></u></span></p>
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