Hi everyone<br><br>Anyone who's met Henry Loeser will know that he's not the sort of person to comprimise his position for the sake of tender sensibilities in the room... and if he's talking about advertising, after 20 years in the industry, why should he?<br>
<br>So I recommend that anyone involved in the running of community radio stations should have a look at his provocative essay just posted to the Community Radio Toolkit. In a nutshell he says that if we try to sell advertising as if we were 'just' a radio station then we're missing a trick - and then some...<br>
<br><a href="http://www.communityradiotoolkit.net/news/wake-up-and-smell-the-flowers/" target="_blank">http://www.communityradiotoolkit.net/news/wake-up-and-smell-the-flowers/</a><br><br>is where to find it and the comments ... do join the conversation<br>
<br>best wishes<br><br>Phil<br><br>PS - and 'while I'm on' - dont forget the excellent mature Broadcasters event in Bornemouth on Thurs 14th July<br><br><a href="http://www.communityradiotoolkit.net/news/sounds-good-to-me-free-one-day-broadcasting-conference/">http://www.communityradiotoolkit.net/news/sounds-good-to-me-free-one-day-broadcasting-conference/</a> <br>
<br><br clear="all"><br>-- <br>Phil Korbel<br>Director<br>0161 237 5454<br><br>Radio Regen is a community, media and urban regeneration charity <br>A company limited by guarantee and registered in England and Wales No. 3753832 <br>
Registered office: 12 Hilton Street, Manchester, M1 1JF <br>Registered Charity No. 1077763 <br><a href="http://www.radioregen.org" target="_blank">www.radioregen.org</a><br><a href="http://www.communityradiotoolkit.net" target="_blank">www.communityradiotoolkit.net</a><br>
<a href="http://www.communityradiotoolkit.net/consult/radio-regen-consultancy/" target="_blank">http://www.radioregen.org/consultancy/</a><br><br><br><br><br>