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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>We were only talking about this internally last week.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>We are lead to believe that advertising costs in the local papers are inflated due to there being no competition. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Surely a very significant change to the sector. I suspect an audited listenership would be required.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Alan <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>Martin Steers<br><b>Sent:</b> 28 June 2011 1:30 PM<br><b>To:</b> CMA Discussion List List<br><b>Subject:</b> [cma-l] UKRD wants public notice law change<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Certainly something to think about and discuss.. maybe consider action on your own (station and individual) or a CMA thing? This could be of huge benefit to community stations and the communities they serve.<o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><a href="http://radiotoday.co.uk/2011/06/ukrd-wants-public-notice-law-change/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+radiotoday+%28Radio+Today+-+News%29">http://radiotoday.co.uk/2011/06/ukrd-wants-public-notice-law-change/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+radiotoday+%28Radio+Today+-+News%29</a><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p style='mso-margin-top-alt:7.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;text-align:justify;line-height:16.8pt;vertical-align:baseline;outline-width: 0px;outline-style: initial;outline-color: initial;border-style:initial;border-color:initial'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#555555'>Local radio operator UKRD is calling for ministers to change the law which means public notices about things like road closures and planning applications have to be carried only in local newspapers.<o:p></o:p></span></p><p style='mso-margin-top-alt:7.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;text-align:justify;line-height:16.8pt;vertical-align:baseline;outline-width: 0px;outline-style: initial;outline-color: initial;border-style:initial;border-color:initial'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#555555'>The group’s Chief Executive, William Rogers, told <a href="http://RadioToday.co.uk">RadioToday.co.uk</a> the current legislation was ‘out-dated and very old fashioned’.<o:p></o:p></span></p><p style='mso-margin-top-alt:7.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;text-align:justify;line-height:16.8pt;vertical-align:baseline;outline-width: 0px;outline-style: initial;outline-color: initial;border-style:initial;border-color:initial'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#555555'>Along with the Managing Directors of UKRD’s portfolio of stations – which includes Pirate FM, Eagle Radio, Minster and 2BR – William is campaigning to open up the use of all media for public notices so that councils and government departments can choose the marketing solution most appropriate to get their information across.<o:p></o:p></span></p><p style='mso-margin-top-alt:7.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;text-align:justify;line-height:16.8pt;vertical-align:baseline;outline-width: 0px;outline-style: initial;outline-color: initial;border-style:initial;border-color:initial'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#555555'>William told us: “It is a reality in today’s world, that circulation of local newspapers has been falling and their effectiveness to deliver the messages various public bodies want to get across to communities they serve, has diminished as a result. Whilst they still provide strong local editorial content and are a valuable resource, it is clearly ridiculous that public bodies are not able to make a judgement about how best to deliver their messages to local communities and are restricted by law from making that choice.”<o:p></o:p></span></p><p style='mso-margin-top-alt:7.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;text-align:justify;line-height:16.8pt;vertical-align:baseline;outline-width: 0px;outline-style: initial;outline-color: initial;border-style:initial;border-color:initial'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#555555'>He added that he would like to see a change in the current law, so that web, local radio and local newspapers could all be considered. “This may seem like a small change but there is no question that local radio, along with other media, has been denied the opportunity to play a role in this area for far too long and should now be allowed to participate along with local newspapers and others,” said Rogers.<o:p></o:p></span></p><p style='mso-margin-top-alt:7.5pt;margin-right:0cm;margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;text-align:justify;line-height:16.8pt;vertical-align:baseline;outline-width: 0px;outline-style: initial;outline-color: initial;border-style:initial;border-color:initial'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#555555'>We’re told UKRD’s managers around the country are lobbying local MPs through letters and meetings, setting out the case for change and arguing that public sector organisations should be given ‘the widest choice to ensure effective and cost efficient delivery of their notices into local communities’.<o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt;text-align:justify;line-height:16.8pt;vertical-align:baseline;outline-width: 0px;outline-style: initial;outline-color: initial;border-style:initial;border-color:initial'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#555555'>Only <a href="http://www.lgcomms.org.uk/blog/lgcomms-newspaper?blog=experts-call-for-200m-saving-on-public-notices"><span style='color:#297EB9;border:none windowtext 1.0pt;padding:0cm;text-decoration:none'>last month</span></a> an organisation representing communications departments from local councils wrote to the Department for Communities and Local Government calling for a change to allow notices to be placed on their own websites to save £200m over five years in press advertising costs.<o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt;text-align:justify;line-height:16.8pt;vertical-align:baseline;outline-width: 0px;outline-style: initial;outline-color: initial;border-style:initial;border-color:initial'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#555555'>Previously, organisations like the Newspaper Society have <a href="http://www.newspapersoc.org.uk/2/jul/09/ns-raises-local-government-advertising-concerns"><span style='color:#297EB9;border:none windowtext 1.0pt;padding:0cm;text-decoration:none'>called for the restrictions to stay in place</span></a> to support the local press industry. Many local councils began publishing their own weekly free newspapers as a way of reducing the amount spent on press advertising.<o:p></o:p></span></p></div></div></body></html>