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</o:shapelayout></xml><![endif]--></head><body bgcolor=white lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Hi Alex,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>In our discussion with the main radio booking agencies in London and elsewhere, they were not really interested. We were talking about areas totally around 2 million people across a number of community stations. It seems as though reaching 80% of people for them was good enough. I see their point, as the remaining 20% would effectively take 80% of their total time – not very cost effective.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>While we weren’t successful another approach may be of course.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Alan<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Alan Coote<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Managing Director <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The Bay Radio<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Office 01202 580200<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Studio 01202 571028<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Mobile 07801 518858<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Email <a href="mailto:alan.coote@thebayradio.com">alan.coote@thebayradio.com</a><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Web <a href="http://www.thebayradio.com/">www.thebayradio.com</a><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The Bay Radio, 25B Elliott Road, Bournemouth, BH11 8LQ<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><img border=0 width=100 height=103 id="Picture_x0020_0" src="cid:image001.gif@01CC0B12.1105EE60" alt="Description: The-Bay-logo-small.gif"></span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>Two Lochs Radio<br><b>Sent:</b> 04 May 2011 12:34 PM<br><b>To:</b> jaqui devereux; Phil Edmonds<br><b>Cc:</b> cma-l@mailman.commedia.org.uk<br><b>Subject:</b> Re: [cma-l] National Advertising<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><div><div><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>Our surveys have consistently come in at more like 60-70% weekly reach, and several other Highlands & Islands stations have figures between 30-70%. I guess we benefit from having no other services than BBC in the area. We sell our adevrtising more on the basis of geograpical and socio-economic reach than absolute numbers, and the lack of RAJAR has not generally been an issue. </span><o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'>The main issue for the big spenders (eg COI) has always been that they outsource the campaign planning to a single company which would rather do the minimal work of dealing with only a small handful of airtime sellers that can deliver them a lot of radio stations for relatively little booking work. If there were an agency offering them the same sort of convenience for community-based and small stations, the picture could change, as it did for us with Scottish Government bookings.</span><o:p></o:p></p></div><div><p class=MsoNormal><span style='font-family:"Calibri","sans-serif"'><br>Alex</span><o:p></o:p></p></div></div><blockquote style='border:none;border-left:solid black 1.5pt;padding:0cm 0cm 0cm 4.0pt;margin-left:3.75pt;margin-top:5.0pt;margin-right:0cm;margin-bottom:5.0pt'><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>----- Original Message ----- <o:p></o:p></span></p></div><div><p class=MsoNormal style='background:#E4E4E4'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> <a href="mailto:jaqui.devereux@commedia.org.uk" title="jaqui.devereux@commedia.org.uk">jaqui devereux</a> <o:p></o:p></span></p></div><div><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>To:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> <a href="mailto:lists@philedmonds.info" title="lists@philedmonds.info">Phil Edmonds</a> <o:p></o:p></span></p></div><div><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Cc:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> <a href="mailto:cma-l@mailman.commedia.org.uk" title="cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a> <o:p></o:p></span></p></div><div><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Sent:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Wednesday, May 04, 2011 11:07 AM<o:p></o:p></span></p></div><div><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Subject:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Re: [cma-l] National Advertising<o:p></o:p></span></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><p class=MsoNormal>Dear all<br><br>Many community radio stations have done qualitative surveys to gauge audience size - the average result is fairly consistent in these at around 10% of potential audience. When the CMA is asked about audience size, we quote that figure and also make the point that community radio reaches into the parts of the community that other advertising may well not - so talk about the quality of your audience and your reach into particular demographics, not just the size.<br><br>NB RAJAR has its problems! There is a small commercial station in the NW which appears to have digital listeners but in fact only broadcasts on FM, so we should not believe everything that is said...<br><br>Hope that helps<br><br>Jaqui<o:p></o:p></p></blockquote></div></body></html>