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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Martin n’ all<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>My view on it is exactly the same as the
community radio fund theory …………. Everybody gets ‘THE
SAME’ The CMA go ahead with it and they ask
the question ‘’who wants some of the lolly’’
if some stations don’t want to sign up, then that’s fine, it just
means more of the cake for the ones that do. It could be one advert running
three times per-day for a couple of months or quarterly (eg) (1 overnight / 1
in the morning / 1 afternoon or evening no big deal and easy to
manage.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>You are quite right, there is some
goodwill as someone could take the money and not run the ad ……….
I like to think that ALL of us are above that. We of course would only be able
to thank the donor and nothing more ………………
16 stations in the Country but you never know, it could change.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>With reference to the ones that are
already doing it regionally …………………
get ready for the whinge ………………… we
are here in the outback of North East Cheshire. There ain’t a station in
site for at least 10 miles-ish and in fairness and not
being disrespectful ‘Pure’ are more akin to Manchester than Rural
Cheshire ………………. That leaves us with
Moorlands well over 10 miles away and Cheshire FM even further ?!
there’s ALL and Wythenshawe but yet again they are more akin to the big
City and Urban mindset.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>It’s tough out here all by our
lonsome … and guess what …. We’re the ones with the
restrictions What a joke ! if you were trying to write a
novel, you couldn’t even script that …..<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Anyway, I’m drifting off piste
again, but in my opinion it is ALL relevant.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I have been contacted by a few of our
community radio brothers who’s names I see from time to time on the
message board, but, they talked about the scheme and then I never heard anything.
Perhaps they are off and running already and decided to leave us to our own
devices. Still, an e-mail or a phone call would have been polite. I expect it
from the Ivory Towers troop, but not our gang.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nevermind, just a thought that’s
all.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>The CMA in my opinion should apply for the
funding and then ask who wants some of the action !?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Regards<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
martinsteers@gmail.com [mailto:martinsteers@gmail.com] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Martin Steers<br>
<b><span style='font-weight:bold'>Sent:</span></b> 01 March 2011 17:49<br>
<b><span style='font-weight:bold'>To:</span></b> Office - ccr-fm<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l] my suggestion
3 years ago which fell on deaf ears</span></font><span lang=EN-US><o:p></o:p></span></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>We could do that.. although there is a couple like that regionally..<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>The issue is managing a portfolio of community stations which all have
different advertising packages not to mention prices that would differ.. I have
a little experience in this with a pilot project i ran last year called student
radio advertising.. designed to test the water as a national sales agency for
community radio (working on good will and commission). However at times it was
like herding cats. HOWEVER i do consider it a success and was
considering expanding into a regional / national community radio advertising
agency (But then the real world got in the way lol).. However if there is
interest and good will from a few stations to try a pilot then I might get the
project back up again.<o:p></o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Martin<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On Tue, Mar 1, 2011 at 4:12 PM, Office - ccr-fm <<a
href="mailto:office@ccr-fm.co.uk">office@ccr-fm.co.uk</a>> wrote:<o:p></o:p></span></font></p>
<div link=blue vlink=purple>
<div>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Dear All</span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Short /
Sweet and straight to the point
………………………. Why
don’t we all do a joint bid
?
ALL 219 OF US ……………… get a jolly good well
paid job say <> £35,000 + a
little bit floating for a tickle £5,000 for a fund raiser
…………….. that fundraisers job is to contact the
bigger nationals and sell airtime for ALL OF US ………. The
promotions / sponsorship / ads / donations etc etc … go out on every
station ………………….. lots and lots and
lots and lots of £75 quids each (after it has been divided
up) will get us from A – B quite easily
……..</span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>The person
in the fundraising job is overseen by the CMA
……………………………………</span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>..
‘’deaf ears again no doubt’’
though
………………….
remember, some of the simplist and daftest suggestions are the best !</span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Just a
thought, that’s all.</span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Regards</span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> </span></font><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Nick</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>!DSPAM:23,4d6d23f2253423989815114! <o:p></o:p></span></font></p>
</div>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><br>
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