<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:x="urn:schemas-microsoft-com:office:excel" xmlns:p="urn:schemas-microsoft-com:office:powerpoint" xmlns:a="urn:schemas-microsoft-com:office:access" xmlns:dt="uuid:C2F41010-65B3-11d1-A29F-00AA00C14882" xmlns:s="uuid:BDC6E3F0-6DA3-11d1-A2A3-00AA00C14882" xmlns:rs="urn:schemas-microsoft-com:rowset" xmlns:z="#RowsetSchema" xmlns:b="urn:schemas-microsoft-com:office:publisher" xmlns:ss="urn:schemas-microsoft-com:office:spreadsheet" xmlns:c="urn:schemas-microsoft-com:office:component:spreadsheet" xmlns:odc="urn:schemas-microsoft-com:office:odc" xmlns:oa="urn:schemas-microsoft-com:office:activation" xmlns:html="http://www.w3.org/TR/REC-html40" xmlns:q="http://schemas.xmlsoap.org/soap/envelope/" xmlns:rtc="http://microsoft.com/officenet/conferencing" xmlns:D="DAV:" xmlns:Repl="http://schemas.microsoft.com/repl/" xmlns:mt="http://schemas.microsoft.com/sharepoint/soap/meetings/" xmlns:x2="http://schemas.microsoft.com/office/excel/2003/xml" xmlns:ppda="http://www.passport.com/NameSpace.xsd" xmlns:ois="http://schemas.microsoft.com/sharepoint/soap/ois/" xmlns:dir="http://schemas.microsoft.com/sharepoint/soap/directory/" xmlns:ds="http://www.w3.org/2000/09/xmldsig#" xmlns:dsp="http://schemas.microsoft.com/sharepoint/dsp" xmlns:udc="http://schemas.microsoft.com/data/udc" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:sub="http://schemas.microsoft.com/sharepoint/soap/2002/1/alerts/" xmlns:ec="http://www.w3.org/2001/04/xmlenc#" xmlns:sp="http://schemas.microsoft.com/sharepoint/" xmlns:sps="http://schemas.microsoft.com/sharepoint/soap/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:udcs="http://schemas.microsoft.com/data/udc/soap" xmlns:udcxf="http://schemas.microsoft.com/data/udc/xmlfile" xmlns:udcp2p="http://schemas.microsoft.com/data/udc/parttopart" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns:st="" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=us-ascii"><meta name=Generator content="Microsoft Word 12 (filtered medium)"><style><!--
/* Font Definitions */
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:Consolas;
panose-1:2 11 6 9 2 2 4 3 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0cm;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p.MsoPlainText, li.MsoPlainText, div.MsoPlainText
{mso-style-priority:99;
mso-style-link:"Plain Text Char";
margin:0cm;
margin-bottom:.0001pt;
font-size:10.0pt;
font-family:"Courier New";}
span.PlainTextChar
{mso-style-name:"Plain Text Char";
mso-style-priority:99;
mso-style-link:"Plain Text";
font-family:Consolas;}
span.EmailStyle19
{mso-style-type:personal;
font-family:"Arial","sans-serif";
color:windowtext;}
span.EmailStyle20
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Hi All,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Just to update, we at Awaz FM have a good relationship with Scottish Government and in terms of Census we will be running paid advert regarding census, we have also been contracted to produce same information in Urdu and Punjabi – this is only applicable to Scotland or in our case Glasgow.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Likewise a few other community radio stations will also have been asked to run census adverts. I guess the position in Scotland is we have a different relationship that works for all concerned.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Javed<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>Shane Carey<br><b>Sent:</b> 07 February 2011 15:45<br><b>To:</b> CMA-L<br><b>Subject:</b> [cma-l] Census 2011 - Call for responses - update<br><b>Importance:</b> High<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Hi everyone, <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Thank you for the mass of responses that came in regarding Census 2011 and the ONS. It’s the first time I’ve used the CMA list to get a lot of responses before, and it worked well! Shame the CMA themselves are responding so slowly in taking up the issue. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'>I’ve written a response to the Head of Media, who I’d had a conversation with, and used excerpts of some of the responses – see below. I think it’s very unlikely that we’ll get anything from the ONS themselves, but still think its worth pushing this for the sake of the sector. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'>First is the relevant excerpt of his email, followed by mine:<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='text-autospace:none'><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>You asked specifically about use of community media by the census and also for details of the national advertising campaign.<o:p></o:p></span></p><p class=MsoNormal style='text-autospace:none'><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'><o:p> </o:p></span></p><p class=MsoNormal style='text-autospace:none'><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>As part of the overall census communication and engagement programme, census area managers and community advisors are contacting local community media to raise awareness of the 2011 census. Many organisations have responded positively, recognising the importance of encouraging their audience to participate, and covering the census in news and editorial features.<o:p></o:p></span></p><p class=MsoNormal style='text-autospace:none'><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>The national census advertising campaign will begin on 21 February. The campaign focuses on media channels with high reach, primarily TV and outdoor with a smaller amount of digital advertising. Radio advertising and local print advertising are being considered for localised areas if questionnaire return rates are lower than predicted during the census field operation in April. It is not possible at this stage to identify where or if this advertising may be required.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif"'>Hi William,<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif"'>Thanks for your response. <o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif"'>In your email, you mention you will consider local radio/ print advertising if returns are lower than expected. In many of the areas (mainly deprived) Community Media broadcasts to, return rates were particularly low in the last Census, as they have many 'hard to count' residents. <o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'>I accept your area managers are working with local authorities for greater community engagement which should improve returns somewhat. However, many of those in the 'hard to count' bracket do not trust local government or statutory institutions. Therefore, there are significant sections of the community who aren't being targeted through either your mainstream media campaign, or local authority community engagement activities. This leaves a gap in the final count, and yet again local authorities will be aggrieved that they are losing central government revenue, and maybe more importantly cannot design services tailored to those uncounted. <o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'>You also mention that your census area managers are contacting community media organisations to ask them to raise awareness, and that they are responding positively. I asked our national network of community broadcasters last week (following our phone call) to what extent they were working with the ONS. <o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'>With one exception, a station which put out free advertising for the census recruitment drive as it directly benefited their listeners, I've been inundated with responses from Community Broadcasters. All follow the same thread - they are not getting involved, payment hasn't been discussed, or as with us, a wall of silence from area managers. Here are a few excerpts of responses:<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'>“met with a representative from the ONS before Christmas and did a post to the CMA list around that time as we were trying to gauge people’s views towards census coverage, with our own attitude being skeptical, following their ‘no marketing budget’ claims at our meeting.<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'>Similar to Alan’s comments we’re not going to be providing any coverage/support to the 2011 census after hearing the likelihood is that community media promotion won’t be funded, but the commercial sector will see at least some marketing spend.<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'>It’s a shame really as it’s something we would likely do one or two programme features on, but if they’re not prepared to support community media then I see no reason why we should support their plans.”<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'>“[We] are currently NOT getting involved with the ONS/Census !!”<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'>“we haven’t been notified by the ONS or anybody else. We might think very hard about it, and we’d like to think we would actually get paid for doing something this time, after the Digital Switchover fiasco, which used up loads of resources and delivered very little to us or our listeners.”<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'>“Given the pitiful amount of money around we are not running any commercial / or promotion unless there is an associated benefit.” <o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'>“They have failed to reply to me”<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:navy'>“They know that commercial radio and tv have to be paid for publicising the Census. They also believe that community radio stations will do the job for FREE, as they have done in the past. NO PAYMENT – NO PUBLICITY! Whilst community radio stations do things like promoting the Census for free then community radio will continue to be taken advantage of and will carry on being on the breadline and desperate for funding to exist.”<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'>I’d be very interested to hear which community media organisations you mention you have contacted and received such positive responses from. Area managers across the country have been stating since before Christmas that there is <b>no </b>budget for local media – yet you mentioned in your phone call last week that the media campaign was only finalised two weeks ago. <o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'>I would suggest from the inconsistencies between your response, your Director-General’s letter to parliament, your area mangers and your media office, that you have not seriously considered Community Media. It seems not to have been a part of your media strategy, and was mentioned in a letter from your DG only in reaction to a specific question from the House. <o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'>I would appreciate a response to these points. I will also be forwarding this email to our Community network. <o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'>Regards, <o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-family:"Arial","sans-serif";color:black'>Shane<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US> </span><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p></div></body></html>