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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Trevor<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>That must cost you a small fortune in PPL and streaming fees!<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>In the past, Ive asked Canstream for some streaming data for the sector, best, worst, average etc without identifying the stations concerned so that we can do some bench marking. Unfortunately its not been possible. I hope that changes as the comparisons would be useful, anonymous or not.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Simon<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>Trevor Lockwood<br><b>Sent:</b> 10 February 2011 20:06<br><b>To:</b> CMA-L<br><b>Subject:</b> Re: [cma-l] Audience figures for Community Radio<o:p></o:p></span></p></div><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0><tr><td valign=top style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='margin-bottom:12.0pt'>Hi<br><br>I love the assumptions made by statisticians.<br><br>Can I assume the 2.98% Internet listeners being representative - as we had 200,000 unique Internet listeners last month. It's good to know that we have about half of the estimated total audience.<br><br>What are the rest of you doing?<br><br>Trevor<o:p></o:p></p><p class=MsoNormal align=center style='text-align:center'><span style='font-size:7.5pt'>107.5 FM<br>Chairman<br><a href="http://www.felixstoweradio.co.uk" target="_blank">Felixstowe Radio Community Interest Company </a></span><o:p></o:p></p><p class=MsoNormal align=center style='text-align:center'><span style='font-size:7.5pt'>Registered Number 6419058 <br>3 Great Eastern Square, Felixstowe IP11 7DY<br>01394 282123<br>Director <a href="http://www.commedia.org.uk/" target="_blank">Community Media Association</a><br>Vice Chairman <a href="http://www.savo.co.uk" target="_blank">Suffolk Association of Voluntary Organisations</a><br>Trustee Media Fish Suffolk</span><o:p></o:p></p><p class=MsoNormal><br><br>--- On <b>Thu, 10/2/11, Clive Glover <i><clive.glover@btconnect.com></i></b> wrote:<o:p></o:p></p><p class=MsoNormal style='margin-bottom:12.0pt'><br>From: Clive Glover <clive.glover@btconnect.com><br>Subject: Re: [cma-l] Audience figures for Community Radio<br>To: "Associated Broadcast Consultants" <info@a-bc.co.uk><br>Cc: "CMA-L" <cma-l@commedia.org.uk><br>Date: Thursday, 10 February, 2011, 9:19<o:p></o:p></p><div id=yiv564988678><p class=MsoNormal>This shows the percentages of total digital listening hours by platform, including Internet, DAB and via digital television (FreeView/Sky/FreeSat) as quoted by RAJAR. <o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>I don't think you can extrapolate these figures to suggest that because x thousand hours were spent listening to your Internet service then your total audience on FM is Internet hours divide by 2.2 and times 100!<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>You might get away with something based on the RAJAR figure that 67% of listening is on FM so you could imply that any other listening is on your other platform, ie Internet but I suspect 33% would be a high proportion of the audience for a localised CR service.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>When faced with questions about our audience we provide a realistic (we hope) estimate and stress the quality of a CR audience rather than the numbers!<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Clive Glover<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Radio Verulam<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>St Albans<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><div><div><p class=MsoNormal>On 9 Feb 2011, at 22:13, Associated Broadcast Consultants wrote:<o:p></o:p></p></div><p class=MsoNormal><br><br><o:p></o:p></p><p class=MsoNormal>This document says 2.2%, but you'd need to check with James the source of that figure. <a href="http://radiodns.org/wp-content/uploads/2009/03/RadioDNS-EBU_pdf.pdf" target="_blank">http://radiodns.org/wp-content/uploads/2009/03/RadioDNS-EBU_pdf.pdf</a><o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal style='margin-bottom:12.0pt'>Glyn<o:p></o:p></p><div><p class=MsoNormal>On 9 February 2011 14:03, Shane Carey <<a href="/mc/compose?to=shane@eclectic-productions.co.uk" target="_blank">shane@eclectic-productions.co.uk</a>> wrote:<o:p></o:p></p><div><div><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Hi all, </span><span lang=EN-US><o:p></o:p></span></p><div><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'> </span><span lang=EN-US><o:p></o:p></span></p></div><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'>I have to make an argument for audience reach through FM, based on our online listenership. </span><span lang=EN-US><o:p></o:p></span></p><div><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'> </span><span lang=EN-US><o:p></o:p></span></p></div><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Somebody referred to a study done by Rajar, in which they estimated Web listens equate to 2.9% of total analogue listenership. While this does seem an incredible claim, it would be useful to be able to reference such a report – particularly if conducted by Rajar. </span><span lang=EN-US><o:p></o:p></span></p><div><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'> </span><span lang=EN-US><o:p></o:p></span></p></div><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Has anyone come across it, or heard of something similar? </span><span lang=EN-US><o:p></o:p></span></p><div><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'> </span><span lang=EN-US><o:p></o:p></span></p></div><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Best, </span><span lang=EN-US><o:p></o:p></span></p><div><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'> </span><span lang=EN-US><o:p></o:p></span></p></div><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Shane</span><span lang=EN-US><o:p></o:p></span></p><div><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif"'> </span><span lang=EN-US><o:p></o:p></span></p></div><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>Shane Carey</span><span lang=EN-US><o:p></o:p></span></p><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>Director</span><span lang=EN-US><o:p></o:p></span></p><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>Eclectic Productions</span><span lang=EN-US><o:p></o:p></span></p><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'><a href="http://www.eclectic-productions.co.uk/" target="_blank">www.eclectic-productions.co.uk</a></span><span lang=EN-US><o:p></o:p></span></p><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'><a href="http://www.reprezent.org.uk/" target="_blank">www.reprezent.org.uk</a></span><span lang=EN-US><o:p></o:p></span></p><p class=yiv564988678msonormal><span lang=EN-US style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>020 8320 0880</span><span lang=EN-US><o:p></o:p></span></p><div><p class=MsoNormal><span lang=EN-US> <o:p></o:p></span></p></div><div><p class=MsoNormal><span lang=EN-US> <o:p></o:p></span></p></div></div></div><p class=MsoNormal><br>_______________________________________________<br><br>Reply - <a href="/mc/compose?to=cma-l@commedia.org.uk" target="_blank">cma-l@commedia.org.uk</a><br><br>The cma-l mailing list is a members' service provided by the Community Media Association - <a href="http://www.commedia.org.uk/" target="_blank">http://www.commedia.org.uk</a><br>Twitter: <a href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><br>Facebook Fans: <a href="http://bit.ly/cog8n5" target="_blank">http://bit.ly/cog8n5</a><br>Canstream Internet Radio: <a href="http://www.canstream.co.uk/" target="_blank">http://www.canstream.co.uk/</a><br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please visit:<br><a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><o:p></o:p></p></div><p class=MsoNormal style='margin-bottom:12.0pt'><br><br clear=all><br>-- <br>GLOSS FM now broadcasting on 87.7FM across South Gloucestershire<br><a href="http://www.glossfm.org/" target="_blank">http://www.glossfm.org</a>.<br>Why not download the GLOSS FM browser toolbar for easy access to radio player, local information and more!<br><a href="http://GLOSSFM.Toolbar.fm/" target="_blank">http://GLOSSFM.Toolbar.fm/</a><o:p></o:p></p></div><p class=MsoNormal>_______________________________________________<br><br>Reply - <a href="/mc/compose?to=cma-l@commedia.org.uk" target="_blank">cma-l@commedia.org.uk</a><br><br>The cma-l mailing list is a members' service provided by the Community Media Association - <a href="http://www.commedia.org.uk" target="_blank">http://www.commedia.org.uk</a><br>Twitter: <a href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><br>Facebook Fans: <a href="http://bit.ly/cog8n5" target="_blank">http://bit.ly/cog8n5</a><br>Canstream Internet Radio: <a href="http://www.canstream.co.uk/" target="_blank">http://www.canstream.co.uk/</a><br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please visit:<br><a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><o:p></o:p></p></div><p class=MsoNormal><o:p> </o:p></p></div></div><p class=MsoNormal style='margin-bottom:12.0pt'><br>-----Inline Attachment Follows-----<o:p></o:p></p><div><p class=MsoNormal>_______________________________________________<br><br>Reply - <a href="/mc/compose?to=cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br><br>The cma-l mailing list is a members' service provided by the Community Media Association - <a href="http://www.commedia.org.uk" target="_blank">http://www.commedia.org.uk</a><br>Twitter: <a href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><br>Facebook Fans: <a href="http://bit.ly/cog8n5" target="_blank">http://bit.ly/cog8n5</a><br>Canstream Internet Radio: <a href="http://www.canstream.co.uk/" target="_blank">http://www.canstream.co.uk/</a><br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please visit:<br><a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><o:p></o:p></p></div></td></tr></table><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p></div></body></html>