Dear all<br><br>Various CMA members have done surveys to estimate their listenership, the mean result always seems to come out at around 10% of TSA population, which is where we get our quote that around 1.3 million people currently listen regularly to community radio on the airwaves. <br>
<br>Best wishes<br><br>Jaqui<br><br><div class="gmail_quote">On 11 February 2011 10:20, Phil Korbel <span dir="ltr"><<a href="mailto:phil.korbel@googlemail.com">phil.korbel@googlemail.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt 0.8ex; border-left: 1px solid rgb(204, 204, 204); padding-left: 1ex;">
cant hold back any more on this...<br><br>I know that the would be clients/partners always ask for audience figures that's such a small part of our value and we have to educate them about that...<br><br>Zane Ibrahim's line - 'Dont be popular, be necessary' is more complex than it sounds. Our real value lies in our potential to be at the heart of a community and that's about, yes, having an audience, but also being central to their lives, as a trusted, loved even, source of information etc. Sure, our competitors might have a bigger audience but are they trusted and valued like we are? That is priceless to any partner.<br>
<br>So how can we capture that? Of course anecdote and testimonial is useful and possibly inspiring but we need a rigorous and cheap method that can prove it... and 'Prove It' just happens to be the name of a project we'll be launching soon to do just that... [I used to write links for radio you know...]<br>
<br>'stay tuned'<br><br>bests,<br><br>Phil<div><div></div><div class="h5"><br><br><div class="gmail_quote">On 11 February 2011 08:56, Ian Hickling <span dir="ltr"><<a href="mailto:transplanfm@hotmail.com" target="_blank">transplanfm@hotmail.com</a>></span> wrote:<br>
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<br>
I don't <br>
I think it's crackers that we think we need to rely on figures based on such a shaky premise.<br>Face up to it - please.<br>
There is no physical method of measuring a radio audience. <br>
If you really need figures then the caveats should be provided alongside them.<br>
Anything based on their assumed validity should be similarly qualified.<br>
Otherwise, you're fooling yourself - and more importantly fooling your audience, supporters, funders and advertisers.<br>
<br>
<hr>
Date: Thu, 10 Feb 2011 20:05:43 +0000<br>From: <a href="mailto:lockwood@btinternet.com" target="_blank">lockwood@btinternet.com</a><br>To: <a href="mailto:cma-l@commedia.org.uk" target="_blank">cma-l@commedia.org.uk</a><br>
Subject: Re: [cma-l] Audience figures for Community Radio<br><br>
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<td valign="top">Hi<br><br>I love the assumptions made by statisticians.<br><br>Can I assume the 2.98% Internet listeners being representative - as we had 200,000 unique Internet listeners last month. It's good to know that we have about half of the estimated total audience.<br>
<br>What are the rest of you doing?<br><br>Trevor<br><br>
<div style="text-align: center;"><font size="1">107.5 FM<br>Chairman<br><a href="http://www.felixstoweradio.co.uk/" rel="nofollow" target="_blank">Felixstowe Radio Community Interest Company </a></font></div>
<div style="text-align: center;"><font size="1">Registered Number 6419058 <br>3 Great Eastern Square, Felixstowe IP11 7DY<br>01394 282123<br>Director <a href="http://www.commedia.org.uk/" rel="nofollow" target="_blank">Community Media Association</a><br>
Vice Chairman <a href="http://www.savo.co.uk/" rel="nofollow" target="_blank">Suffolk Association of Voluntary Organisations</a><br>Trustee Media Fish Suffolk<br></font></div><br><br>--- On <b>Thu, 10/2/11, Clive Glover <i><<a href="mailto:clive.glover@btconnect.com" target="_blank">clive.glover@btconnect.com</a>></i></b> wrote:<br>
<blockquote style="padding-left: 5px; margin-left: 5px;"><br>From: Clive Glover <<a href="mailto:clive.glover@btconnect.com" target="_blank">clive.glover@btconnect.com</a>><br>Subject: Re: [cma-l] Audience figures for Community Radio<br>
To: "Associated Broadcast Consultants" <<a href="mailto:info@a-bc.co.uk" target="_blank">info@a-bc.co.uk</a>><br>Cc: "CMA-L" <<a href="mailto:cma-l@commedia.org.uk" target="_blank">cma-l@commedia.org.uk</a>><br>
Date: Thursday, 10 February, 2011, 9:19<br><br>
<div>This shows the percentages of total digital listening hours by platform, including Internet, DAB and via digital television (FreeView/Sky/FreeSat) as quoted by RAJAR.
<div><br></div>
<div>I don't think you can extrapolate these figures to suggest that because x thousand hours were spent listening to your Internet service then your total audience on FM is Internet hours divide by 2.2 and times 100!</div>
<div><br></div>
<div>You might get away with something based on the RAJAR figure that 67% of listening is on FM so you could imply that any other listening is on your other platform, ie Internet but I suspect 33% would be a high proportion of the audience for a localised CR service.</div>
<div><br></div>
<div>When faced with questions about our audience we provide a realistic (we hope) estimate and stress the quality of a CR audience rather than the numbers!</div>
<div><br></div>
<div>Clive Glover</div>
<div><br></div>
<div>Radio Verulam</div>
<div><br></div>
<div>St Albans</div>
<div><br></div>
<div>
<div>
<div>On 9 Feb 2011, at 22:13, Associated Broadcast Consultants wrote:</div><br>
<blockquote>This document says 2.2%, but you'd need to check with James the source of that figure. <a href="http://radiodns.org/wp-content/uploads/2009/03/RadioDNS-EBU_pdf.pdf" rel="nofollow" target="_blank">http://radiodns.org/wp-content/uploads/2009/03/RadioDNS-EBU_pdf.pdf</a>
<div><br></div>
<div>Glyn<br><br>
<div>On 9 February 2011 14:03, Shane Carey <span dir="ltr"><<a href="http:///mc/compose?to=shane@eclectic-productions.co.uk" rel="nofollow" target="_blank">shane@eclectic-productions.co.uk</a>></span> wrote:<br>
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<p><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;">Hi all, </span></font></p>
<div><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;"> </span></font><br></div>
<p><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;">I have to make an argument for audience reach through FM, based on our online listenership. </span></font></p>
<div><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;"> </span></font><br></div>
<p><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;">Somebody referred to a study done by Rajar, in which they estimated Web listens equate to 2.9% of total analogue listenership. While this does seem an incredible claim, it would be useful to be able to reference such a report – particularly if conducted by Rajar. </span></font></p>
<div><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;"> </span></font><br></div>
<p><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;">Has anyone come across it, or heard of something similar? </span></font></p>
<div><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;"> </span></font><br></div>
<p><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;">Best, </span></font></p>
<div><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;"> </span></font><br></div>
<p><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;">Shane</span></font></p>
<div><font size="2" face="Arial"><span style="font-family: Arial; font-size: 10pt;"> </span></font><br></div>
<p><font size="2" color="navy" face="Arial"><span style="font-family: Arial; color: navy; font-size: 10pt;">Shane Carey</span></font><font size="2" color="navy" face="Arial"><span style="font-family: Arial; color: navy; font-size: 10pt;"></span></font></p>
<p><font size="2" color="navy" face="Arial"><span style="font-family: Arial; color: navy; font-size: 10pt;">Director</span></font></p>
<p><font size="2" color="navy" face="Arial"><span style="font-family: Arial; color: navy; font-size: 10pt;">Eclectic Productions</span></font></p>
<p><font size="2" color="navy" face="Arial"><span style="font-family: Arial; color: navy; font-size: 10pt;"><a href="http://www.eclectic-productions.co.uk/" rel="nofollow" target="_blank">www.eclectic-productions.co.uk</a></span></font></p>
<p><font size="2" color="navy" face="Arial"><span style="font-family: Arial; color: navy; font-size: 10pt;"><a href="http://www.reprezent.org.uk/" rel="nofollow" target="_blank">www.reprezent.org.uk</a></span></font></p>
<p><font size="2" color="navy" face="Arial"><span style="font-family: Arial; color: navy; font-size: 10pt;">020 8320 0880</span></font></p>
<div><font size="3" face="Times New Roman"><span style="font-size: 12pt;"> </span></font><font size="2" color="navy" face="Arial"><span style="font-family: Arial; color: navy; font-size: 10pt;"></span></font><br></div>
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