<table cellspacing="0" cellpadding="0" border="0" ><tr><td valign="top" style="font: inherit;">Hi<br><br>I love the assumptions made by statisticians.<br><br>Can I assume the 2.98% Internet listeners being representative - as we had 200,000 unique Internet listeners last month. It's good to know that we have about half of the estimated total audience.<br><br>What are the rest of you doing?<br><br>Trevor<br><br><div style="text-align: center;"><font size="1">107.5 FM<br>Chairman<br><a rel="nofollow" target="_blank" href="http://www.felixstoweradio.co.uk">Felixstowe Radio Community Interest Company </a></font></div> <div style="text-align: center;"><font size="1">Registered Number 6419058 <br>3 Great Eastern Square, Felixstowe IP11 7DY<br>01394 282123<br>Director <a rel="nofollow" target="_blank" href="http://www.commedia.org.uk/">Community Media Association</a><br>Vice Chairman <a rel="nofollow" target="_blank" href="http://www.savo.co.uk">Suffolk
Association of Voluntary Organisations</a><br>Trustee Media Fish Suffolk<br></font></div><br><br>--- On <b>Thu, 10/2/11, Clive Glover <i><clive.glover@btconnect.com></i></b> wrote:<br><blockquote style="border-left: 2px solid rgb(16, 16, 255); margin-left: 5px; padding-left: 5px;"><br>From: Clive Glover <clive.glover@btconnect.com><br>Subject: Re: [cma-l] Audience figures for Community Radio<br>To: "Associated Broadcast Consultants" <info@a-bc.co.uk><br>Cc: "CMA-L" <cma-l@commedia.org.uk><br>Date: Thursday, 10 February, 2011, 9:19<br><br><div id="yiv564988678">This shows the percentages of total digital listening hours by platform, including Internet, DAB and via digital television (FreeView/Sky/FreeSat) as quoted by RAJAR. <div><br></div><div>I don't think you can extrapolate these figures to suggest that because x thousand hours were spent listening to your Internet service then your total audience on FM is Internet hours
divide by 2.2 and times 100!</div><div><br></div><div>You might get away with something based on the RAJAR figure that 67% of listening is on FM so you could imply that any other listening is on your other platform, ie Internet but I suspect 33% would be a high proportion of the audience for a localised CR service.</div><div><br></div><div>When faced with questions about our audience we provide a realistic (we hope) estimate and stress the quality of a CR audience rather than the numbers!</div><div><br></div><div>Clive Glover</div><div><br></div><div>Radio Verulam</div><div><br></div><div>St Albans</div><div><br></div><div><div><div>On 9 Feb 2011, at 22:13, Associated Broadcast Consultants wrote:</div><br class="yiv564988678Apple-interchange-newline"><blockquote type="cite">This document says 2.2%, but you'd need to check with James the source of that figure. <a rel="nofollow" target="_blank"
href="http://radiodns.org/wp-content/uploads/2009/03/RadioDNS-EBU_pdf.pdf">http://radiodns.org/wp-content/uploads/2009/03/RadioDNS-EBU_pdf.pdf</a><div>
<br></div><div>Glyn<br><br><div class="yiv564988678gmail_quote">On 9 February 2011 14:03, Shane Carey <span dir="ltr"><<a rel="nofollow" ymailto="mailto:shane@eclectic-productions.co.uk" target="_blank" href="/mc/compose?to=shane@eclectic-productions.co.uk">shane@eclectic-productions.co.uk</a>></span> wrote:<br><blockquote class="yiv564988678gmail_quote" style="margin: 0pt 0pt 0pt 0.8ex; border-left: 1px solid rgb(204, 204, 204); padding-left: 1ex;">
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<div><p class="yiv564988678MsoNormal"><font size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;">Hi all, </span></font></p><div><font size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;"> </span></font><br class="yiv564988678webkit-block-placeholder"></div><p class="yiv564988678MsoNormal"><font size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;">I have to make an argument for audience reach through FM,
based on our online listenership. </span></font></p><div><font size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;"> </span></font><br class="yiv564988678webkit-block-placeholder"></div><p class="yiv564988678MsoNormal"><font size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;">Somebody referred to a study done by Rajar, in which they
estimated Web listens equate to 2.9% of total analogue listenership. While this
does seem an incredible claim, it would be useful to be able to reference such
a report – particularly if conducted by Rajar. </span></font></p><div><font size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;"> </span></font><br class="yiv564988678webkit-block-placeholder"></div><p class="yiv564988678MsoNormal"><font size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;">Has anyone come across it, or heard of something similar? </span></font></p><div><font size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;"> </span></font><br class="yiv564988678webkit-block-placeholder"></div><p class="yiv564988678MsoNormal"><font size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;">Best, </span></font></p><div><font size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;"> </span></font><br class="yiv564988678webkit-block-placeholder"></div><p class="yiv564988678MsoNormal"><font size="2" face="Arial"><span style="font-size: 10pt;
font-family: Arial;">Shane</span></font></p><div><font size="2" face="Arial"><span style="font-size: 10pt; font-family: Arial;"> </span></font><br class="yiv564988678webkit-block-placeholder"></div><p class="yiv564988678MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;">Shane
Carey</span></font><font size="2" color="navy" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;"></span></font></p><p class="yiv564988678MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;">Director</span></font></p><p class="yiv564988678MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;">Eclectic Productions</span></font></p><p class="yiv564988678MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;"><a rel="nofollow" target="_blank" href="http://www.eclectic-productions.co.uk/">www.eclectic-productions.co.uk</a></span></font></p><p class="yiv564988678MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;"><a rel="nofollow" target="_blank"
href="http://www.reprezent.org.uk/">www.reprezent.org.uk</a></span></font></p><p class="yiv564988678MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;">020 8320 0880</span></font></p><div><font size="3" face="Times New Roman"><span style="font-size: 12pt;"> </span></font><font size="2" color="navy" face="Arial"><span style="font-size: 10pt; font-family: Arial; color: navy;"></span></font><br class="yiv564988678webkit-block-placeholder"></div><div><font size="3" face="Times New Roman"><span style="font-size: 12pt;"> </span></font><br class="yiv564988678webkit-block-placeholder"></div>
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