This document says 2.2%, but you'd need to check with James the source of that figure. <a href="http://radiodns.org/wp-content/uploads/2009/03/RadioDNS-EBU_pdf.pdf">http://radiodns.org/wp-content/uploads/2009/03/RadioDNS-EBU_pdf.pdf</a><div>
<br></div><div>Glyn<br><br><div class="gmail_quote">On 9 February 2011 14:03, Shane Carey <span dir="ltr"><<a href="mailto:shane@eclectic-productions.co.uk">shane@eclectic-productions.co.uk</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;">
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<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Hi all, </span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">I have to make an argument for audience reach through FM,
based on our online listenership. </span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Somebody referred to a study done by Rajar, in which they
estimated Web listens equate to 2.9% of total analogue listenership. While this
does seem an incredible claim, it would be useful to be able to reference such
a report – particularly if conducted by Rajar. </span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Has anyone come across it, or heard of something similar? </span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Best, </span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Shane</span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">Shane
Carey</span></font><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"></span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">Director</span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">Eclectic Productions</span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"><a href="http://www.eclectic-productions.co.uk/" target="_blank">www.eclectic-productions.co.uk</a></span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"><a href="http://www.reprezent.org.uk/" target="_blank">www.reprezent.org.uk</a></span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">020 8320 0880</span></font></p>
<p class="MsoNormal"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"> </span></font><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"></span></font></p>
<p class="MsoNormal"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"> </span></font></p>
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