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<DIV>Hi,</DIV>
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<DIV>We had the regional Census Manager on air last year + he recorded a short promotion, broadcast each day for a week, offering paid project opportunities for local people. We carried this free of charge as a community service as we have quite a few unemployed and low income people in Swindon.</DIV>
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<DIV><FONT color=#40007f><EM> <STRONG>Shirls</STRONG></EM></FONT></DIV>
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<DIV><FONT color=#0000bf><FONT color=#00007f><FONT color=#40007f face="comic sans ms">Shirley Ludford<BR></FONT></FONT></FONT></DIV>
<DIV><FONT color=#0000bf><FONT color=#00007f>Station Manager. Media Trainer</FONT></DIV>
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<DIV><FONT color=#00007f>SWINDON 105.5</FONT></DIV>
<DIV><FONT color=#00007f><A href="http://www.swindon1055.com/" rel=nofollow target=_blank><FONT color=#00007f>www.swindon1055.com</FONT></A></FONT></DIV>
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<B><SPAN style="FONT-WEIGHT: bold">From:</SPAN></B> "Julie@rwsfm.co.uk" <Julie@rwsfm.co.uk><BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> cma-l@mailman.commedia.org.uk<BR><B><SPAN style="FONT-WEIGHT: bold">Sent:</SPAN></B> Friday, 4 February, 2011 13:23:35<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> Re: [cma-l] Call for Community media responses!<BR></FONT><BR>Afternoon Shane<BR><BR>I have no contact with the Census office at all. However, we have a <BR>great working relationship with our local MP David Ruffley, who has a <BR>regular monthly slot with questions and answers given by his <BR>constituents on air, he says publicly how wonderful Community Radio is <BR>etc so I sent your email over to him!<BR><BR>I will let you know if I get a response!<BR><BR>Julie MacLeod<BR>Station Manager<BR><BR><BR>Quoting Shane Carey <<A href="mailto:shane@eclectic-productions.co.uk"
ymailto="mailto:shane@eclectic-productions.co.uk">shane@eclectic-productions.co.uk</A>>:<BR><BR>> Hi everyone,<BR>><BR>><BR>><BR>> I sent this around the other day, asking for responses about how people<BR>> are working with the ONS. If you have a minute, can you send me a couple<BR>> of lines about how its going with the ONS/ Census campaign - even if<BR>> you're not doing anything with it?<BR>><BR>><BR>><BR>> Best,<BR>><BR>> Shane<BR>><BR>> Reprezent FM<BR>><BR>><BR>><BR>><BR>><BR>> On Thu 1:46 PM , "Shane Carey" <A href="mailto:shane@eclectic-productions.co.uk" ymailto="mailto:shane@eclectic-productions.co.uk">shane@eclectic-productions.co.uk</A> sent:<BR>><BR>> Dear all,<BR>><BR>> I really got the bit between my teeth on this one. After sending an<BR>> email directly to the Director-General of the ONS (the one below who<BR>> suggested to the House that they are
considering using Community Media)<BR>> - I was called from one of their Head Office representatives.<BR>><BR>> When I questioned him (to start with) he said they weren't using radio<BR>> at all, and had a restricted media budget. When pushed, he said they<BR>> would support community media by sending ONS representatives to<BR>> community media to promote the Census. I said the problem isn't with<BR>> guests for content, more the assumption that we'll give them the<BR>> airtime, staff resources etc for free - so essentially we have to pay<BR>> for promoting their campaign.<BR>><BR>> I referred him back to the letter (below) from his Director-General, and<BR>> he said 'oh, yes, we are doing TV and Radio'. He also said that the<BR>> media strategy was only finalised a few days ago. I asked (as many of us<BR>> seem to have experienced the same responses) why ONS Census area<BR>> managers have been saying since
December that the media budget had<BR>> already been committed and there was no money left, if it was only<BR>> recently finalised. Also, why was their DG saying they were considering<BR>> using Community Media without consulting the sector, then finalizing a<BR>> media strategy (primarily aimed at the 'easy to count')?<BR>><BR>> The reason I've pushed on with this is that I think this kind of<BR>> thinking is detrimental to our sector, and has been allowed to continue<BR>> for so long. It needs to be challenged publicly, and followed up with<BR>> publicity to show our unique effectiveness with our target audiences.<BR>><BR>> I've asked our MP to table a follow up question in the House, hopefully<BR>> that may raise some awareness. I also really think this is the kind of<BR>> thing the CMA should be doing!<BR>><BR>> Best, Shane<BR>><BR>> p.s. After my last email, I had a number of responses from a
number of<BR>> stations saying they'd had similar experiences, but none that said they<BR>> were actively working on the campaigns. Part of the Census HO reps<BR>> argument was that a number of Community media orgs have reacted<BR>> positively to the approach. Is this true? Can you let me know if this is<BR>> the case with you?<BR>><BR>><BR>> -----Original Message-----<BR>> From: <A href="mailto:cma-l-bounces@mailman.commedia.org.uk" ymailto="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</A><BR>> [<A href="mailto:cma-l-bounces@mailman.commedia.org.uk" ymailto="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</A>] On Behalf Of CMA-L<BR>> Sent: 18 January 2011 18:19<BR>> To: <A href="mailto:cma-l@commedia.org.uk" ymailto="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</A><BR>> Subject: [cma-l] National Census, Cabinet Office, Written
answers and<BR>> statements, 17 January 2011<BR>><BR>> Office for National Statistics (ONS) is considering the use of<BR>> "community media"<BR>> to publicise the England & Wales 2011 Census on 27th March.<BR>><BR>> Lyn Brown (West Ham, Labour):<BR>> :::::::::::::::::::::::::::::::::::::::::::::::<BR>> To ask the Minister for the Cabinet Office what steps his Department<BR>> has taken to ensure that the 2011 Census captures accurate population<BR>> data for areas with high levels of (a) ethnic and cultural diversity<BR>> and (b) population change.<BR>><BR>> Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet Office;<BR>> Ruislip, Northwood and Pinner, Conservative):<BR>> ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::<BR>> ::::::::::::::::::::::::<BR>> The information requested falls within the responsibility of the UK<BR>> Statistics Authority. I have asked
the authority to reply.<BR>><BR>> Letter from Stephen Penneck (Director General, ONS):<BR>> ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::<BR>> :::::::<BR>> Publicity and community media:<BR>> -----------------------------------------------<BR>> ONS is increasing publicity and communication with a wide range of<BR>> stakeholders and the general public. ONS plans to use different<BR>> methods depending on the audience needing to be targeted. There will<BR>> be a national advertising campaign including TV, press, radio, and<BR>> online advertising as well as billboards, and transport advertising<BR>> (such as tube, bus etc). Publicity will also be tailored to reach many<BR>> target population groups such as black and minority ethnic groups and<BR>> young people. As London has a large concentration of these groups it<BR>> will benefit, in particular, from this approach.<BR>><BR>>
The publicity campaign will focus on the importance of the census in<BR>> identifying the needs of different communities so that local and<BR>> national government, and other service providers, can deliver what the<BR>> community needs. The campaign puts this principle at the very centre<BR>> of all communication and marketing.<BR>><BR>> Hansard source (Citation: HC Deb, 17 January 2011, c533W):<BR>><BR>> <A href="http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text" target=_blank>http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text</A><BR>> <<A href="http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/tex" target=_blank>http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/tex</A><BR>> t><BR>> /110117w0003.htm#11011724000415<BR>><BR>><BR>><BR>><BR>><BR>> Shane Carey<BR>><BR>> Director<BR>><BR>> Eclectic
Productions<BR>><BR>> www.eclectic-productions.co.uk <<A href="http://www.eclectic-productions.co.uk/" target=_blank>http://www.eclectic-productions.co.uk/</A>><BR>><BR>> www.reprezent.org.uk <<A href="http://www.reprezent.org.uk/" target=_blank>http://www.reprezent.org.uk/</A>><BR>><BR>> 020 8320 0880<BR>><BR>><BR>><BR>><BR>><BR>><BR><BR><BR><BR>_______________________________________________<BR><BR>cma-l mailing list - <A href="mailto:cma-l@commedia.org.uk" ymailto="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</A><BR><BR>Community Media Association - <A href="http://www.commedia.org.uk/" target=_blank>http://www.commedia.org.uk</A><BR>Twitter: <A href="http://twitter.com/community_media" target=_blank>http://twitter.com/community_media</A><BR>Facebook Fans: <A href="http://bit.ly/cog8n5" target=_blank>http://bit.ly/cog8n5</A><BR>Canstream Internet Radio: <A href="http://www.canstream.co.uk/"
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