Hi Shane,<div><br></div><div>Just to let you know that to the best of my knowledge the paid advertising (I could be wrong - I don't get time to listen to TV or radio) is only for their staff recruitment drive, which ended in December. This was managed by Capita, not ONS. </div>
<div><br></div><div>I think the emphasis now is on public information, and as far as I know there simply isn't any money and that's the bottom line. So I think people are wasting time and energy talking to politicians etc, because they aren't going to magic up any cash. </div>
<div><br></div><div>If anyone wanted money out of this, they need to have done it a long time ago, this is really the tail end of the whole operation.</div><div><span class="Apple-style-span" style="text-decoration: underline;">However the issues being thrown up around here, about how the sector should stand together are actually far more important than a bit of advertising money. And this is where the CMA really does come in,</span></div>
<div><br></div><div><br></div><div>Best,</div><div><br></div><div>Peter</div><div><br></div><div><br><br><div class="gmail_quote">On Fri, Feb 4, 2011 at 10:34 AM, Shane Carey <span dir="ltr"><<a href="mailto:shane@eclectic-productions.co.uk">shane@eclectic-productions.co.uk</a>></span> wrote:<br>
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<p class="MsoNormal"><b><font size="3" face="Times New Roman"><span style="font-size:12.0pt;font-weight:bold">Hi everyone, </span></font></b></p>
<p class="MsoNormal"><b><font size="3" face="Times New Roman"><span style="font-size:12.0pt;font-weight:bold"> </span></font></b></p>
<p class="MsoNormal"><b><font size="3" face="Times New Roman"><span style="font-size:12.0pt;font-weight:bold">I sent this around the other day,
asking for responses about how people are working with the ONS. If you have a
minute, can you send me a couple of lines about how its going with the ONS/
Census campaign – even if you’re not doing anything with it?</span></font></b></p>
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<p class="MsoNormal"><b><font size="3" face="Times New Roman"><span style="font-size:12.0pt;font-weight:bold">Best, </span></font></b></p>
<p class="MsoNormal"><b><font size="3" face="Times New Roman"><span style="font-size:12.0pt;font-weight:bold">Shane</span></font></b></p>
<p class="MsoNormal"><b><font size="3" face="Times New Roman"><span style="font-size:12.0pt;font-weight:bold">Reprezent FM</span></font></b></p>
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<p class="MsoNormal"><b><font size="3" face="Times New Roman"><span style="font-size:12.0pt;font-weight:bold"> </span></font></b></p>
<p class="MsoNormal"><b><font size="3" face="Times New Roman"><span style="font-size:12.0pt;font-weight:bold">On Thu 1:46 PM , "Shane Carey" <a href="mailto:shane@eclectic-productions.co.uk" target="_blank">shane@eclectic-productions.co.uk</a>
sent:</span></font></b></p>
<p class="MsoNormal"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">Dear all, <br>
<br>
I really got the bit between my teeth on this one. After sending an<br>
email directly to the Director-General of the ONS (the one below who<br>
suggested to the House that they are considering using Community Media)<br>
- I was called from one of their Head Office representatives. <br>
<br>
When I questioned him (to start with) he said they weren't using radio<br>
at all, and had a restricted media budget. When pushed, he said they<br>
would support community media by sending ONS representatives to<br>
community media to promote the Census. I said the problem isn't with<br>
guests for content, more the assumption that we'll give them the<br>
airtime, staff resources etc for free - so essentially we have to pay<br>
for promoting their campaign. <br>
<br>
I referred him back to the letter (below) from his Director-General, and<br>
he said 'oh, yes, we are doing TV and Radio'. He also said that the<br>
media strategy was only finalised a few days ago. I asked (as many of us<br>
seem to have experienced the same responses) why ONS Census area<br>
managers have been saying since December that the media budget had<br>
already been committed and there was no money left, if it was only<br>
recently finalised. Also, why was their DG saying they were considering<br>
using Community Media without consulting the sector, then finalizing a<br>
media strategy (primarily aimed at the 'easy to count')?<br>
<br>
The reason I've pushed on with this is that I think this kind of<br>
thinking is detrimental to our sector, and has been allowed to continue<br>
for so long. It needs to be challenged publicly, and followed up with<br>
publicity to show our unique effectiveness with our target audiences. <br>
<br>
I've asked our MP to table a follow up question in the House, hopefully<br>
that may raise some awareness. I also really think this is the kind of<br>
thing the CMA should be doing!<br>
<br>
Best, Shane<br>
<br>
p.s. After my last email, I had a number of responses from a number of<br>
stations saying they'd had similar experiences, but none that said they<br>
were actively working on the campaigns. Part of the Census HO reps<br>
argument was that a number of Community media orgs have reacted<br>
positively to the approach. Is this true? Can you let me know if this is<br>
the case with you?<br>
<br>
<br>
-----Original Message-----<br>
From: <a href="mailto:cma-l-bounces@mailman.commedia.org.uk" title="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a><br>
[<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" title="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a>]
On Behalf Of CMA-L<br>
Sent: 18 January 2011 18:19<br>
To: <a href="mailto:cma-l@commedia.org.uk" title="mailto:cma-l@commedia.org.uk" target="_blank">cma-l@commedia.org.uk</a><br>
Subject: [cma-l] National Census, Cabinet Office, Written answers and<br>
statements, 17 January 2011<br>
<br>
Office for National Statistics (ONS) is considering the use of<br>
"community media"<br>
to publicise the England & Wales 2011 Census on 27th March.<br>
<br>
Lyn Brown (West Ham, Labour):<br>
:::::::::::::::::::::::::::::::::::::::::::::::<br>
To ask the Minister for the Cabinet Office what steps his Department<br>
has taken to ensure that the 2011 Census captures accurate population<br>
data for areas with high levels of (a) ethnic and cultural diversity<br>
and (b) population change.<br>
<br>
Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet Office;<br>
Ruislip, Northwood and Pinner, Conservative):<br>
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::<br>
::::::::::::::::::::::::<br>
The information requested falls within the responsibility of the UK<br>
Statistics Authority. I have asked the authority to reply.<br>
<br>
Letter from Stephen Penneck (Director General, ONS):<br>
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::<br>
:::::::<br>
Publicity and community media:<br>
-----------------------------------------------<br>
ONS is increasing publicity and communication with a wide range of<br>
stakeholders and the general public. ONS plans to use different<br>
methods depending on the audience needing to be targeted. There will<br>
be a national advertising campaign including TV, press, radio, and<br>
online advertising as well as billboards, and transport advertising<br>
(such as tube, bus etc). Publicity will also be tailored to reach many<br>
target population groups such as black and minority ethnic groups and<br>
young people. As London
has a large concentration of these groups it<br>
will benefit, in particular, from this approach.<br>
<br>
The publicity campaign will focus on the importance of the census in<br>
identifying the needs of different communities so that local and<br>
national government, and other service providers, can deliver what the<br>
community needs. The campaign puts this principle at the very centre<br>
of all communication and marketing.<br>
<br>
Hansard source (Citation: HC Deb, 17 January 2011, c533W):<br>
<br>
<a href="http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text" title="http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text" target="_blank"><font color="red"><span style="color:red"><span title="http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text">http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text</span></span></font></a><br>
/110117w0003.htm#11011724000415</span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font></p>
<p class="MsoNormal"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial"> </span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">Shane
Carey</span></font><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"></span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">Director</span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">Eclectic Productions</span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"><a href="http://www.eclectic-productions.co.uk/" target="_blank">www.eclectic-productions.co.uk</a></span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"><a href="http://www.reprezent.org.uk/" target="_blank">www.reprezent.org.uk</a></span></font></p>
<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy">020 8320 0880</span></font></p>
<p class="MsoNormal"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"> </span></font><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:navy"></span></font></p>
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