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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Jaqui, et al.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>As a matter of policy we have regrettably decided NOT to run free promotions of the forthcoming National Census. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Our station has a significant proportion of the local audience, 12% and growing, this accounts for over 25,000 weekly reach. We feel this is a valuable audience for which the ONS should pay. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>After all there would be no hesitation paying one of the many commercial stations who are a similar size to us.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Regards<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Alan<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Alan Coote<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Managing Director <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The Bay Radio<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Office 01202 580200<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Studio 01202 571028<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Mobile 07801 518858<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Email <a href="mailto:alan.coote@thebayradio.com">alan.coote@thebayradio.com</a><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Web <a href="http://www.thebayradio.com/">www.thebayradio.com</a><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The Bay Radio, 25B Elliott Road, Bournemouth, BH11 8LQ<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><img border=0 width=100 height=103 id="Picture_x0020_0" src="cid:image001.gif@01CBBEEF.B2B3CC60" alt="Description: The-Bay-logo-small.gif"></span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>jaqui devereux<br><b>Sent:</b> 25 January 2011 12:55 PM<br><b>To:</b> Shane Carey<br><b>Cc:</b> CMA-L<br><b>Subject:</b> Re: [cma-l] National Census, Cabinet Office, Written answers and statements, 17 January 2011<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal style='margin-bottom:12.0pt'>Dear all<br><br>We are writing to ONS on this matter and hope to hear something a bit more favourable in the near future, we will keep you posted<br><br>Best wishes<br><br>Jaqui<br><br><br>-- <br>Jaqui Devereux<br>Director, Community Media Association<br><br><o:p></o:p></p><div><p class=MsoNormal>On 25 January 2011 11:26, Shane Carey <<a href="mailto:shane@eclectic-productions.co.uk">shane@eclectic-productions.co.uk</a>> wrote:<o:p></o:p></p><p class=MsoNormal>I've been working alongside LA's in our coverage area to help promote<br>the Census, and although some have committed funds towards a media<br>campaign, most aren't committing much because of their cuts.<br><br>The ONS have (up until the announcement below) said they've committed<br>all of their media budget on a mainstream campaign, which is why the<br>local authorities have coughed up some.<br><br>I spoke with the ONS Press and Media Office about the announcement<br>below, as there seemed to be no knowledge of it with the area<br>co-ordinators. The office also seemed unaware of it - I pushed further,<br>asking how they intended to use Community Media, and they re-iterated<br>that they had no budget, but would hope that Community stations would<br>promote the Census campaign for free as its good for their areas.<br><br>The best case scenario here is that some strategy realising that there<br>are many people who won't be effectively targeted through mainstream<br>media has been discussed, but not relayed down the ranks.<br><br>What I suspect has happened however, is that the ONS have been pushed by<br>MP's for an answer on how to reach the particularly hard to count - and<br>responded with 'Community Media'. The answer I got from their media<br>office underlines a government perception of community media as free,<br>voluntary, and probably part of the Big Society plan where nothing costs<br>anything and everyone (but the private sector) works for nothing.<br><br>Has anybody heard anything regarding the announcement about an actual<br>plan, or an understanding of how to use community media?<br><br>Shane<br>Reprezent FM<o:p></o:p></p><div><p class=MsoNormal style='margin-bottom:12.0pt'><br>-----Original Message-----<br>From: <a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a><br>[mailto:<a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a>] On Behalf Of CMA-L<br>Sent: 18 January 2011 18:19<br>To: <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br>Subject: [cma-l] National Census, Cabinet Office, Written answers and<br>statements, 17 January 2011<o:p></o:p></p></div><div><div><p class=MsoNormal>Office for National Statistics (ONS) is considering the use of<br>"community media"<br>to publicise the England & Wales 2011 Census on 27th March.<br><br>Lyn Brown (West Ham, Labour):<br>:::::::::::::::::::::::::::::::::::::::::::::::<br>To ask the Minister for the Cabinet Office what steps his Department<br>has taken to ensure that the 2011 Census captures accurate population<br>data for areas with high levels of (a) ethnic and cultural diversity<br>and (b) population change.<br><br>Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet Office;<br>Ruislip, Northwood and Pinner, Conservative):<br>::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::<br>::::::::::::::::::::::::<br>The information requested falls within the responsibility of the UK<br>Statistics Authority. I have asked the authority to reply.<br><br>Letter from Stephen Penneck (Director General, ONS):<br>::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::<br>:::::::<br>Publicity and community media:<br>-----------------------------------------------<br>ONS is increasing publicity and communication with a wide range of<br>stakeholders and the general public. ONS plans to use different<br>methods depending on the audience needing to be targeted. There will<br>be a national advertising campaign including TV, press, radio, and<br>online advertising as well as billboards, and transport advertising<br>(such as tube, bus etc). Publicity will also be tailored to reach many<br>target population groups such as black and minority ethnic groups and<br>young people. As London has a large concentration of these groups it<br>will benefit, in particular, from this approach.<br><br>The publicity campaign will focus on the importance of the census in<br>identifying the needs of different communities so that local and<br>national government, and other service providers, can deliver what the<br>community needs. The campaign puts this principle at the very centre<br>of all communication and marketing.<br><br>Hansard source (Citation: HC Deb, 17 January 2011, c533W):<br><br><a href="http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text%0A/110117w0003.htm#11011724000415" target="_blank">http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text<br>/110117w0003.htm#11011724000415</a><br><br>\\<br><br>Community Media Association<br>--<br><a href="http://www.commedia.org.uk/" target="_blank">http://www.commedia.org.uk/</a><br><a href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><br>Facebook Fans: <a href="http://bit.ly/cog8n5" target="_blank">http://bit.ly/cog8n5</a><br>Canstream Internet Radio: <a href="http://www.canstream.co.uk/" target="_blank">http://www.canstream.co.uk/</a><br>_______________________________________________<br><br>cma-l mailing list - <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br><br>Community Media Association - <a href="http://www.commedia.org.uk" target="_blank">http://www.commedia.org.uk</a><br>Twitter: <a href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><br>Facebook Fans: <a href="http://bit.ly/cog8n5" target="_blank">http://bit.ly/cog8n5</a><br>Canstream Internet Radio: <a href="http://www.canstream.co.uk/" target="_blank">http://www.canstream.co.uk/</a><br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please<br>visit:<br><a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><br>_______________________________________________<br><br>cma-l mailing list - <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br><br>Community Media Association - <a href="http://www.commedia.org.uk" target="_blank">http://www.commedia.org.uk</a><br>Twitter: <a href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><br>Facebook Fans: <a href="http://bit.ly/cog8n5" target="_blank">http://bit.ly/cog8n5</a><br>Canstream Internet Radio: <a href="http://www.canstream.co.uk/" target="_blank">http://www.canstream.co.uk/</a><br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please visit:<br><a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><o:p></o:p></p></div></div></div><p class=MsoNormal style='margin-bottom:12.0pt'><br><br clear=all><br>-- <br>Jaqui Devereux<br>Director, Community Media Association<br><br><o:p></o:p></p></div></body></html>