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Radio<br>
Interesting item and follow-up on the Today programme regarding </span></span><span
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</span></span><span class="Apple-style-span"
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by the </span></span><span class="Apple-style-span"
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style="border-collapse: collapse; color: rgb(70, 70, 70); font-family: verdana,helvetica,arial,sans-serif; font-size: 12px; line-height: 18px;">Chief
Executive of Digital Radio UK, </span></span><span
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style="color: rgb(85, 85, 85); font-family: Arial,Tahoma,Verdana; font-size: 12px; line-height: 20px;">Ford
Ennals, that 40% of the audience is listening on digital.<br>
</span></span><a
href="http://news.bbc.co.uk/today/hi/today/newsid_9222000/9222914.stm">http://news.bbc.co.uk/today/hi/today/newsid_9222000/9222914.stm</a><span
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<br>
I offer the post below in response<br>
Cathy Aitchison<br>
</span></span><a
href="http://talkingmedia.wordpress.com/2010/11/24/its-a-migration-not-a-switch-off-stupid/">http://talkingmedia.wordpress.com/2010/11/24/its-a-migration-not-a-switch-off-stupid/</a><br>
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Digital radio: It's a migration not a switch-off, stupid<br>
How important is it that the debate on digital radio always includes
the phrase ‘switch off’? Does it matter that the plan is in fact for a
migration to digital, leaving the analogue spectrum (or whatever it’s
called) to community radio and other small players?<br>
<br>
Yes, I think it does matter, for two main reasons.<br>
<br>
Firstly, it’s a subversive coersion tactic: if you publicise loudly and
often enough that there’s going to be a ‘switch-off’, eventually people
fall in line, as they are doing with the (correctly named) switch-off
of analogue television. Make them nervous of what is going to happen
and steer them in the direction you want them to follow. I would bet
that it’s no accident that the radio industry uses the term
‘switch-off’, especially in the run-up to Christmas, with the prospect
of all those nice DAB radios finding their way into people’s home as
gifts. Again, make people nervous of what is going to happen and steer
them in the direction you want them to follow. In this case, that’s
onto the DAB system, which has been discussed endlessly elsewhere as to
whether or not it’s the right system.<br>
<br>
Secondly, there has been a worrying lack of discussion around how the
freed-up analogue spectrum will be used, allocated and policed. With
all the mainstream players shunted (sometimes against their will) onto
DAB, will community radio really have full use of the analogue
spectrum? Or will we be faced with the bizarre situation of ‘pirates’
from the mainstream? What if, purely hypothetically, BBC Radio 4
decided that it couldn’t give up its FM slot but would continue to use
it, eg. just for the Today programme in the mornings, in addition to
digital? Would they get the same treatment as a black music station
illegally broadcasting from a housing estate rooftop, with confiscation
of equipment and being banned from holding a licence for a number of
years? The mind boggles.<br>
<br>
The ‘switch-off’ angle is more compelling if you want to get people to
take action by buying new equipment. But I would have thought a
‘freeing up analogue for you’ would have been equally good, if the
opportunities for small local radio stations really were going to
increase with the migration.<br>
<br>
But I doubt whether they are.<br>
<br>
My fear is that there will be little in the way of support for the
small-scale community alternatives on post-migration analogue, either
financially or by way of endorsement from government or regulators.
Instead, the ‘switch-off’ angle will become so ingrained that, when it
happens, the sector on analogue will not be strong enough to fill the
dial sustainably – so the government or its advisors will then say ‘It
hasn’t worked. Look at all that under-used analogue spectrum, let’s now
sell it off’. When history came to be written, the fact that it was
never intended to be a switch-off would be conveniently forgotten,
airbrushing out the middle stage of analogue for community radio.<br>
<br>
By the way, my choice of the Today programme above is of course
tongue-in-cheek, but also deliberate as an example here: this morning
the otherwise excellent item from Tom Bateman (debunking some
exaggerated listening figures for digital) unfortunately also contained
the SWITCH-OFF error: click here to listen and judge for yourself:<br>
</span></span><a
href="http://news.bbc.co.uk/today/hi/today/newsid_9222000/9222914.stm">http://news.bbc.co.uk/today/hi/today/newsid_9222000/9222914.stm</a><br>
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style="color: rgb(85, 85, 85); font-family: Arial,Tahoma,Verdana; font-size: 12px; line-height: 20px;">Eight
out of ten, Today, because you moved so fast to counteract an
extraordinary abuse of statistics (the speed doubtless helped by a
deluge of emails and tweets from listeners who can spot a hype a mile
off). What was that I said earlier about Today on FM? Maybe not so
far-fetched after all…</span></span>
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