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Hi Alan,<br>
<br>
Sounds interesting, although I imagine the <span style="font-size:
11pt; font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);"><i> 'independent survey showing a
minimum of weekly reach, demographic breakdown and, if possible,
audience share'</i> </span>will be a real challenge for most -
in fact it would be really interesting to find out how you managed
to secure this information for your station.<br>
<br>
All the best<br>
<br>
Murray<br>
<pre class="moz-signature" cols="72">please reply to
<a class="moz-txt-link-abbreviated" href="mailto:murray@shmu.org.uk">murray@shmu.org.uk</a>
Murray Dawson
Project Director
Station House Media Unit
Station Road, Woodside,
Aberdeen AB24 2WB
Tel - 01224 515013
<a class="moz-txt-link-abbreviated" href="http://www.shmu.org.uk">www.shmu.org.uk</a>
listen to our community radio station live on 99.8FM and at <a class="moz-txt-link-abbreviated" href="http://www.shmufm.net">www.shmufm.net</a>
SHMU is a charity registered in Scotland - SC034211 and a registered Limited Company - SC332413
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</pre>
<br>
On 31/10/2010 17:19, Alan Coote wrote:
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<div class="WordSection1">
<div>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);">Hi All,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);">We at The Bay Radio are
evaluating the case for national and regional ad agencies
purchasing commercial airtime from community radio. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);">At this stage we have two
questions;<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);"><o:p> </o:p></span></p>
<p class="MsoListParagraph" style="text-indent: -18pt;"><!--[if !supportLists]--><span
style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"><span style="">1)<span style="font: 7pt
"Times New Roman";"> </span></span></span><!--[endif]--><span
style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);">Are you interested in taking part? Email me
directly. <o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent: -18pt;"><!--[if !supportLists]--><span
style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"><span style="">2)<span style="font: 7pt
"Times New Roman";"> </span></span></span><!--[endif]--><span
style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);">Are you, or do you know of, a community station
already selling airtime into agencies?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);">BTW You will need an independent
survey showing a minimum of weekly reach, demographic
breakdown and, if possible, audience share. If you have
this then feel free to drop me an email. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);">This is a concept stage so we
can determine the art of the possible.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);">Regards <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt;
font-family: "Calibri","sans-serif";
color: rgb(31, 73, 125);">Alan<o:p></o:p></span></p>
</div>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US">Alan Coote<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US">Managing Director <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US">The Bay Radio<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US">Office 01202 580200<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US">Studio 01202 571028<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US">Mobile 07801 518858<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US">Email <a moz-do-not-send="true"
href="mailto:alan.coote@thebayradio.com">alan.coote@thebayradio.com</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US">Web <a moz-do-not-send="true"
href="http://www.thebayradio.com/">www.thebayradio.com</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US">The Bay Radio, 25B Elliott Road,
Bournemouth, BH11 8LQ<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);" lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"><img id="Picture_x0020_0"
src="cid:part1.04040705.01020608@shmu.org.uk"
alt="Description: The-Bay-logo-small.gif" width="100"
border="0" height="103"></span><span style="font-size:
11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size: 11pt; font-family:
"Calibri","sans-serif"; color: rgb(31,
73, 125);"> <o:p></o:p></span></p>
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