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<DIV><FONT size=2 face=Arial>Some more information from Folder Media that
may be of interest. (NB I'm not endorsing this, just passing it
on!)</FONT></DIV>
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<H2>Folder and Aim Launch Free RadioPlayer Service</H2>
<DIV class=entry>
<P>Today we’ve announced a new relationship with All in Media and are offering a
new free service to UK Radio stations. </P>
<P>The BBC and RadioCentre have been working together to create a single online
radio player for all participating radio stations. The idea is that stations
players’ will share a similar look and feel, have common functionality and allow
users to switch between stations through presets or a comprehensive search
engine.</P>
<P>Today at the Radio Festival in Manchester, the Managing Director of
RadioPlayer demoed the new system to delegates – you can see it below. The aim
is to provide a player that encourages online listening, makes it easier for
listeners and creates a great online radio experience. The infrastructure for
the system is now in place and some big radio stations have committed to
ensuring when people press ‘Listen Live’ it will better reflect their brand and
be a great listen. </P>
<P>The first key partners – Global Radio, BBC and GMG – working with the
RadioPlayer team have created a way to collect data from radio stations –
station, now playing and schedule information – as well as designing interesting
web-style content for the player window.</P>
<P>At Folder, we think RadioPlayer’s going to be a game-changer and it’s going
to be driven by the user. The online radio experience for most stations is quite
poor, it’s confusing and everyone does something different. The current on-line
listening share is surprisingly small – there’s no reason why it shouldn’t be
higher. </P>
<P>However, what the big radio groups have been doing is sorting out their now
playing data, making sure the schedule is up to date and integrating on-demand
and listen-again. The stations that do well in RadioPlayer are the ones that
look good and have good searchable data. </P>
<P>RadioPlayer’s potential for smaller stations is huge. Search and presets will
allow smaller stations to be findable and returned to more often. However to do
this small stations need the tools to punch above their weight and deliver on
the promise.</P>
<P>Today, Folder Media and All in Media are announcing that we’re going to
provide some free tools to update stations metadata. We’ll hook up your playout
system, give you access to update your schedule through the web and provide a
player window that’s attractive –and we’ll do it for free.</P>
<P>It will give any station that’s able to be part of RadioPlayer the ability to
compete with the big boys. Once you get going and we start seeing how listeners
are using it, we can then also help you to enhance the service and generate
revenue for you station.</P>
<P>To register your interest, email <A
href="mailto:radioplayer@foldermedia.co.uk" modo="false"><FONT
color=#003399>radioplayer@foldermedia.co.uk</FONT></A> and we’ll be in touch.
And anyway, what have you got to lose – it’s a free offer!</P>
<P><FONT size=2 face=Arial><A
href="http://www.youtube.com/watch?v=sFXp3-QEMuc&feature=player_embedded">http://www.youtube.com/watch?v=sFXp3-QEMuc&feature=player_embedded</A></FONT></P></DIV></DIV></BODY></HTML>