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<BR>
Here we go again.<BR>
Apart from some rather poor English, they're still using this vague term "switchover".<BR>
As existing Regional and National services are running on FM in parallel with DAB, does this mean that those FM services will cease?<BR>
Then does this mean that it is the consumer who hasn't already done so will be forced to "switch over" - because the broadcasters will have been providing both services up to that point and the only switching they'll be doing is "off".<BR>
<BR>
Ian Hickling<BR>
Partner<BR>
transplan UK<BR>
<BR>
<HR id=null>
<BR>> From: cma-l@commedia.org.uk<BR>> Date: Fri, 9 Jul 2010 14:40:34 +0100<BR>> To: cma-l@commedia.org.uk; comradio-l@commedia.org.uk<BR>> Subject: [cma-l] Digital Radio Action Plan<BR>> <BR>> Press release:<BR>> <BR>> Ed Vaizey, the Minister for Culture, Communications and Creative<BR>> Industries, launched the Digital Radio Action Plan yesterday, Thursday<BR>> 8 July.<BR>> <BR>> The Government is committed to securing a digital future for radio,<BR>> and supports 2015 as an aspirational target for a switchover to<BR>> digital radio that all parts of the industry can work towards.<BR>> However, this is secondary to ensuring consumer-led criteria are<BR>> satisfied before a firm timetable is set.<BR>> <BR>> The criteria are:<BR>> <BR>> * 50% of listening is to digital radio<BR>> * National DAB coverage is comparable to FM and local DAB covers 90%<BR>> of the population and all major roads<BR>> <BR>> The plan outlines how we will decide whether to proceed with a digital<BR>> radio switchover.<BR>> <BR>> Key aspects of the plan include:<BR>> <BR>> * a detailed assessment of the impact of switchover, including:<BR>> - the costs weighed against the benefits for both the<BR>> consumer and industry<BR>> - how to ensure rural areas are not left behind<BR>> - the need for a proper environmental plan<BR>> * devising a kitemark scheme for digital radios, backed by minimum<BR>> specifications<BR>> * developing a marketing and communications plan<BR>> * determining the case for a help scheme and how it might be implemented<BR>> <BR>> Digital Radio Action Plan:<BR>> <BR>> * Digital Radio Action Plan (PDF 268kb): http://is.gd/dlwuG<BR>> * Digital Radio Action Plan (Word 478kb): http://is.gd/dlwwl<BR>> <BR>> Additional Information:<BR>> <BR>> Independent research on the energy consumption of digital radios<BR>> <BR>> The following research is an independent analysis of the energy<BR>> consumption of digital radios versus comparable analogue devices,<BR>> jointly commissioned by DCMS, Defra and BIS and carried out by<BR>> Intertek. The research shows that overall energy consumption of DAB<BR>> radios compares favourably to the average energy consumption of<BR>> analogue radios and is continuing to improve.<BR>> <BR>> * Intertek - Research Study of Energy Consumption of Digital Radios<BR>> Upgrade Phase 1 (PDF 316kb): http://is.gd/dlwAr<BR>> <BR>> Source: http://is.gd/dlwAr<BR>> <BR>> \\<BR>> <BR>> Community Media Association<BR>> -- <BR>> http://www.commedia.org.uk/<BR>> http://twitter.com/community_media<BR>> http://photo365.commedia.org.uk<BR>> Facebook Fans: http://bit.ly/cog8n5<BR>> _______________________________________________<BR>> <BR>> cma-l mailing list - cma-l@commedia.org.uk<BR>> <BR>> Community Media Association - www.commedia.org.uk<BR>> _______________________________________________<BR>> <BR>> To manage your mailing list subscription please visit:<BR>> http://mailman.commedia.org.uk/mailman/listinfo/cma-l<BR> </body>
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