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<p class=MsoNormal>Hello to everyone…<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>I just need a bit of guidance with advertising rates. I have
been trying to research the rate cards of commercial radio stations for
reference but not having any luck. Would anyone have an idea of how much most commercial
radio stations charge for ad slots? How do they differ with the rates that community
radio stations charge? <o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Advertising is still one of the main problems in our sector,
people do not realize the community radio stations actually cover “majority”
of the listeners because of the diverse programming we offer compared to a very
narrow target of most commercial radio stations, i.e. 16-24, etc. Has
there been a study on how effective advertising in community radio stations
are? I know that there are some research done by OFCOM and RAB about the
effectiveness of advertising in radio, but it only involved Commercial Radio
stations.<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Thanks in advance! <o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Chrissy<o:p></o:p></p>
<p class=MsoNormal><span lang=EN-GB style='color:gray'>Chrissy Moog<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-GB style='color:gray'>Station Manager - Sine
FM<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-GB style='color:gray'><a href="www.sinefm.com">www.sinefm.com</a><o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-GB style='color:gray'><o:p> </o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
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