[cma-l] Advert scheduling
Rhys Phillips (Radio Cardiff)
rhys.phillips at radiocardiff.org
Fri Jan 20 18:20:22 GMT 2017
Yes we have a schedule but it isn't automated. Our ad blocks contain the
show trails though community reads are done live by presenters in the
studio from a file.
--
Rhys Phillips
Cardiff University Honourary Lecturer
Radio Cardiff Programme Controller
VCS Cymru Trustee
IET Young Professionals Community Committee Member
STEM Ambassador
07796178219
@rhys_phillips
www.rhysphillips.co.uk
On 20 Jan 2017 11:29 a.m., "Associated Broadcast Consultants" <
info at a-bc.co.uk> wrote:
> At Gloss FM we took a different approach - giving Advertisers a schedule
> before broadcast so they could tune in and listen to their ads (and many
> did!). It started as a spreadsheet system, but in the end we had it
> automated so it produced those advertiser schedules, studio schedules (that
> presenters used to know which ads to play in each break, and signed it when
> they had), and even got it automatically loading the correct files for each
> break to Zara playout software during automated hours.
>
> We also used to use the ad scheduler to ensure that community
> announcements and show promos were played regularly and consistently -
> otherwise most presenters were so wrapped-up in their own shows they'd
> forget!
>
> Glyn
>
>
>
>
>
> On 20 January 2017 at 10:48, admin <admin at edenfm.co.uk> wrote:
>
>> As you say, great conversation and very useful for the future.
>>
>> Having worked in the commercial radio sector in the past (a while ago
>> now) national agencies then always required transmission certificates. They
>> had to prove to the end client that the audio was played. Without a
>> transmission certificate, the radio station wasn't paid. If one advert had
>> been missed or played outside the booked time slot, payment was sometimes
>> witheld for the whole order as the station had "broken it's contract with
>> the advertiser". That happened, but was very rare.
>>
>> In community radio, I have been asked for transmission certificates just
>> twice, both from agencies. We have also supplied one to a local advertiser
>> who said we weren't playing his commercials (mostly because he listened for
>> about 20 minutes a day so seldom heard them)
>>
>> Any national advertiser or agency will ask for them, so for those
>> interested in any national advertising will need to think about that.
>>
>> Also, thinking on how to schedule sometimes complex requirements on times
>> and audio that an agency can demand.
>>
>> All that said, national advertising is a problem we would love to have :)
>>
>> -Nigel-
>>
>> Eden FM Radio Ltd
>> Office : 01786 899 101 <01786%20899101>
>> Studio: 01768 899 107
>> Web: www.edenfm.co.uk
>> Twitter: @EdenFmRadio
>> Facebook : @edenfmonline
>>
>> Mostyn Hall, Friargate, Penrith CA11 7XP
>>
>> ----- Original Message -----
>> *From:* Canalside's The Thread <office at thethread.org.uk>
>> *To:* 'The Community Media Association Discussion List'
>> <cma-l at mailman.commedia.org.uk>
>> *Sent:* Thursday, January 19, 2017 2:48 PM
>> *Subject:* Re: [cma-l] Advert scheduling
>>
>> Interesting conversation this
>>
>>
>>
>> Perhaps we’re the only ones that use an adhoc system ???? not ideal
>> but the weightage still works. We have never had anyone in 14 years
>> (strange I know) who says can you only play our adverts between 7 – 10 or
>> only on a Saturday etc etc there is the odd time we have done that
>> when we think it may have a touch more impact.
>>
>>
>>
>> With reference to apparent Presenters who for whatever reason decide to
>> drop adverts ???? we had a couple here who were doing that, and got
>> caught …. It was explained thoroughly and they got caught again ……. Suffice
>> to say they went bye bye Blackbird after that rather quickly.
>>
>>
>>
>> We can pin point times though if we need to ….. is this what our National
>> Ads will require ?
>>
>>
>>
>> N H D
>>
>>
>>
>> *From:* cma-l-bounces at mailman.commedia.org.uk [mailto:
>> cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *admin
>> *Sent:* 19 January 2017 13:48
>> *To:* The Community Media Association Discussion List <
>> cma-l at mailman.commedia.org.uk>
>> *Subject:* Re: [cma-l] Advert scheduling
>>
>>
>>
>> I also like the facility with Ad Manager when we can tightly schedule
>> adverts. For instance, we have a take-away client where the order is four
>> plays a day, Mon-Thur 4pm to 7pm, with two pieces of audio that alteranate
>> weekn on week. We can schedule that easily.
>>
>> For reporting, we find Myriad Ad Manager is OK.
>>
>> For each piece of audio, it tracks exactly when the item was played and
>> whether it was played in full. Also, who was logged on at the time.
>>
>> This means any advertiser can be provided with a transmission
>> certificate. That is something which any national advertiser or agency will
>> require. Not just when the audio was scheduled, but confrmation it was
>> actually played.
>>
>>
>>
>> The reporting is also useful so we can track whether any of our team are
>> intentionally dropping the adverts. I've seen this happen at previous
>> stations where I've been, with the excuse "the adverts don't fit in my
>> show, I'm too busy with other stuff" !
>>
>> Picking up on when to play national adverts, a suggestion was made to
>> play them immediately after the news. That wouldn't work for those stations
>> who take the Radio Newshub service, as that comes with adverts immediately
>> after the bulletin. I suspect that each station will schedule national
>> adverts within the criteria booked, but have them run across the scheduled
>> time in any breaks.
>>
>> We are very open to any national adverts sent our way :)
>>
>>
>>
>> -Nigel-
>>
>>
>> Eden FM Radio Ltd
>> Office : 01786 899 101 <01786%20899101>
>> Studio: 01768 899 107 <01768%20899107>
>> Web: www.edenfm.co.uk
>> Twitter: @EdenFmRadio
>> Facebook : @edenfmonline
>>
>>
>>
>> Mostyn Hall, Friargate, Penrith CA11 7XP
>>
>> ----- Original Message -----
>>
>> *From:* Bay Fm Radio <radio at bayfm.co.uk>
>>
>> *To:* The Community Media Association Discussion List
>> <cma-l at mailman.commedia.org.uk>
>>
>> *Sent:* Thursday, January 19, 2017 1:06 PM
>>
>> *Subject:* Re: [cma-l] Advert scheduling
>>
>>
>>
>> Hi Bill,
>>
>>
>>
>> We use the old fashioned way of a paper spreadsheet created on a pc with
>> manual insertions of how many & which time slot they should be played in.
>>
>>
>>
>> I'm in every week day so I can update them as needed, does use a bit of
>> paper and tipex but works well for the time being.
>>
>>
>>
>> Also this way I can make sure that voices or businesses don't clash in
>> the same advert block.
>>
>>
>>
>> This way hopefully they cannot be avoided or bumped down the playout list
>> as it is written in front of them what to play when and I can check how
>> many times it had been played on our playout system and then work out who
>> is not playing them..... which is not advisable (I'm a scorpion...)
>>
>>
>>
>> It may be old fashioned but has worked well ever since we started doing
>> our trials in 2006 and since we were allowed 2015 to run adverts after we
>> launched full time in 2013 and the rules were changed.
>>
>>
>>
>> Julie Green
>>
>> Bay FM
>>
>>
>>
>>
>>
>>
>>
>>
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>>
>> What are people using for adverts scheduling? We are currently using
>> Myraid, with Myriad Ad Scheduler.
>>
>>
>>
>> Bill - HCR104fm
>>
>>
>>
>> --
>>
>>
>>
>>
>>
>> *Bill Hensley, Managing Director, Huntingdon Community Radio, 01487
>> 823424 <01487%20823424> / 07767 823424 <07767%20823424>. *
>>
>>
>>
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>
>
> --
> Glyn Roylance - Principal Consultant
> Associated Broadcast Consultants <http://www.a-bc.co.uk/>
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