[cma-l] Update

Mon Dec 12 14:04:24 GMT 2016

We have used several audience survey methods over the years.

The need for Let’s Talk Business to quantify its audience is the same as a funder, sponsor, advertiser, rights organisation etc. The question is, what value does a community station generate through its audience? 

In the past we looked at correlating a station’s online footprint with their published broadcast listenership. We benchmarked the results with a couple of station’s commissioned survey results. We also looked at daypart data from RAJAR to further weight the results.

For the time spent (and although the above could be automated) it doesn’t give any better results than an estimation based on census data within the TSA and understanding a station’s competition for listener share. This is currently how we estimate the Let’s Talk Business FM / DAB audience. Generally, we call this Awareness. 

Our best results for Engagement (i.e. people who take an action - this is what people really want) is by far from stations who are active on social media and who keep their website updated. 

My sixpence worth, is to forget RAJAR and unless you can afford it street surveys. You can easily get a feel for your FM audience by using public data and tracking increased incoming calls and text messages etc. 

The real value to sponsors and advertisers is doubling up their on-air campaign with an online campaign. In my view this is a unique offering and this way they get to raise Awareness and increase Engagement. 

I appreciate others may reach a different conclusion. 

Kind Regards

Alan

Alan Coote

Email - alan.coote at MonogramMedia.co.uk

Phone - 0800 949 6655

Mobile - 07801 518858

Twitter - @TheAlanCoote 

Twitter - @LTBShow

Web - http://www.LetsTalkBusinessOnline.com

From: <cma-l-bounces at mailman.commedia.org.uk> on behalf of "transplanfm at hotmail.com" <transplanfm at hotmail.com>
Reply-To: "cma-l at mailman.commedia.org.uk" <cma-l at mailman.commedia.org.uk>
Date: Monday, 12 December 2016 at 11:40
To: "cma-l at mailman.commedia.org.uk" <cma-l at mailman.commedia.org.uk>
Subject: Re: [cma-l] Update

The concept of trying to relate online listeners  to a hypothetical FM audience wasn't liked.
It was suggested that a composite package formula comprising the known/documented listenership should be presented to potential advertiser/sponsors/funders.
Something we need to work on as an Industry - and it has to be said potentially a better prospect than the RAJAR process.

Ian Hickling

Partner

Office: 016 3557 8435  (07h to 22h GTS)

Car: 075 3098 0115 (only responds when driving)

6 Horn Street, Compton, NEWBURY, RG20 6QS

From: cma-l-bounces at mailman.commedia.org.uk <cma-l-bounces at mailman.commedia.org.uk> on behalf of Ian Hickling <transplanfm at hotmail.com>
Sent: 09 December 2016 20:52:02
To: The Community Media Association Discussion List
Subject: [cma-l] Update 

In a recent conversation at Ofcom we had some useful pointers as to how the Regulator sees this  - which we'll put together.

Ian Hickling

Partner

Office: 016 3557 8435  (07h to 22h GTS)

Car: 075 3098 0115 (only responds when driving)

6 Horn Street, Compton, NEWBURY, RG20 6QS

From: cma-l-bounces at mailman.commedia.org.uk <cma-l-bounces at mailman.commedia.org.uk> on behalf of Paul Pennington <paulpennington at btconnect.com>
Sent: 09 December 2016 17:21
To: office at thethread.org.uk; 'The Community Media Association Discussion List'
Subject: Re: [cma-l] update 

Thank you Nick for continuing to be the voice of common sense.  

For me the one thing that stands in the way of the future development of community radio is proving how many people are listening – how can you demonstrate to government/funders/sponsors/advertisers the impact and value of the work everyone puts into each station, without it? How can the likes of PRS/PPL set appropriate fees/reporting structures without this data? This is a situation that needs to be urgently addressed – it doesn’t need another consultation, it needs action. 

P

Paul Pennington

Word On Health

www.wordonhealth.com

paulpennington at btconnect.com

@wordonhealth

From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Canalside's The Thread
Sent: 09 December 2016 14:55
To: 'The Community Media Association Discussion List'
Subject: [cma-l] update

Dear All

In response if I may please to an e-mail I received from a gentlemen last week I would like to point something out that is very important.

Regardless how it may seem I am actually a very very positive person and lend 100% of my energy and support to our great project that is Community Radio. I merely point out the things that I see as wrong. To do this is not wrong, it is in fact a duty.

In times when the other side of Road to Jericho is packed full, I think focus should be given on how we can help each other and especially how those in authority can also lend a hand as opposed to putting up barriers.

Key points :-   (that could be discussed next week)

1)      Pro rata the Radio Fund has plummeted over the past 8 years at a rate faster than a greased Pig going down a Hill … to add to this, there has been a golden opportunity to at least pop a token gesture into the Pot, if nothing else. Instead, the 8 Million has gone elsewhere.

2)      Over a period of a number of years and many consultations it is now technically taken ‘as read’ that to run the AVERAGE/GENERAL Community Radio Station under AVERAGE/GENERAL rules we ON AVERAGE need around £80,000 per-annum. This is well known within and outside the sector. However, we still have a 50% ruling (which I don’t agree with as know, nor do I agree with any restrictions apart from targeting ‘the spend)      this 50% ruling if applied correctly, surely should at least come out at an allowance fee of ‘’’half’’’     ie:- £40,000 Pounds as opposed to £15,000 which is the point the restrictions kick in. At least what this would do is loosen the straight jacket, and give plenty of room for manoeuvre ………… and still provide protection to those about to throw their Toys out of the Pram.

3)      Tweaks (only tweaks) to Licences where both the Station itself and Ofcom ‘got it wrong’            this in our case could simply be adding ONE WORD to the Licence and where permitted allowing some Stations (as long as it caused no one else a problem) a small power boost.

4)      An acknowledgement that Key commitments can actually change, and change back again over a period as short as 12 months, sometimes out of control of the actual Station itself, and waiting for a consultation to come round again is not helping anyone.

5)      PRS/PPL actually doing the decent thing and acknowledging that ALL OF US are not for profit, and although at the end of each year we may have £5,000 - £10,000 in the account, this is in fact only a type of ‘float’ and not profit. We are being asked to report on nothing. This is also a matter of principal and not the amount of money. We report on how many songs we play per-hour and then send the agreed average/minimum fee. Yet again it seems we have had another process with opportunities missed, that in reality would have pleased and sufficed everyone concerned.

There are others, but it’s Christmas and I won’t bore you. The gentleman in question, please don’t shoot the messenger and don’t have a pop at those who are trying to help, even if the method is a bit off-piste. My only crime is, I just say it as it is, as pussyfootying around doesn’t bode well with my make up.

I have always tried to remain polite, it has just been the odd time frustration gets the better of all of us.

Is ones heart in the right place is the key question for all of us ??? ---------- the answer to that is most definitely ‘’yes’’       I always try to add a bit of humour to the observation to keep it light, even though it may be mixed with a touch of sarcasm.

All Mariah Carey wants for Christmas is you, All Mr N H Dumpty wants is a bit of common sense and all this nonsense gone by Spring 2017. Everything is possible you simply have to have the get up and go and the will power.

Let’s have another go ……………. Get a big meeting and get everyone in the same room --- DCMS/Ofcom/PRS/PPL and Uncle Tom Cobbley

Onwards and Upwards

Feliz Navidad

Nick

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