[cma-l] cma-l Digest, Vol 77, Issue 43

[James Cridland]

>What you have written is ridiculous in the extreme.

I agree, it is, isn't it.

Exactly the same arguments you give for not being on DAB in that paragraph
also apply to online. But when the arguments are used against online in an
obvious search/replace like that, they become 'ridiculous'.

That suggests to me that arguments about "we don't want to give people more
choice" or "there is no commercial benefit" or "but PPL will charge more"
are all entirely redundant if you cannot hold that opinion consistently
over different platforms.

>I've been looking out for your apology, but haven't seen it yet.

An apology for showing your arguments to be ridiculous and for highlighting
you've not even done basic research? No, that's not going to wash.

But I apologise if you think the 'FM transmitter on a caravan' was aimed at
you. It wasn't; it was aimed at radio stations in general. The point here
is "you've got to be where your audience wants you to be". And if there is
four times the listening on DAB than there is online, that's a pretty good
starting point for understanding which is more important.

//j






On Wed, Sep 9, 2015 at 4:05 PM fantasy office <office at fantasyradio.co.uk>
wrote:

> James,
>
> Please don't misquote me and then attribute the misquote to someone else
> (David)
> What you have written is ridiculous in the extreme.
>
> There is no real commercial value in our being on line, but it helps a
> bit. And of course, being on line is NOT expensive.
>
> I've been looking out for your apology, but haven't seen it yet.
>
> Phil Dawson
> FANTASY RADIO 97FM
> Devizes,
> WILTSHIRE
>
>
>
>
> On 9/9/2015 3:12 PM, cma-l-request at mailman.commedia.org.uk wrote:
> > Message: 2
> > Date: Wed, 09 Sep 2015 13:50:40 +0000
> > From: James Cridland<james at cridland.net>
> > To: The Community Media Association Discussion List
> >       <cma-l at mailman.commedia.org.uk>
> > Subject: Re: [cma-l] The DAB issue
> > Message-ID:
> >       <
> CAGyDWzbn08TRbyQfcsZWPvE4tAjMry7ZDqBiL0Az5aLgQjMsCg at mail.gmail.com>
> > Content-Type: text/plain; charset="utf-8"
> >
> > David said:
> >
> > "I still can't see the point in *our *becoming involved in ONLINE RADIO,
> > since there is no commercial value, considerable expense and the possible
> > introduction of another TEN MILLION or so additional services competing
> for
> > our share of the local population. After all, if they're listening to
> > something else, they ain't listening to us! If there was any guarantee
> that
> > putting our existing service ONLINE would gain us a significant audience,
> > it would be worth a consideration, but at what cost? and still no idea
> > about PRS and PPL costs."
> >
> > ...well, he didn't, but he could just as easily have said that.
> >
> > It's just a platform. Relax.
>
> --

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Tel: +44 7941 251474 | @jamescridland
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