[cma-l] Review of the approach to community radio Key Commitments

Tue Oct 20 16:42:01 BST 2015

This has gone on a slightly different tangent now..

But I have often discussed that if a robust methodology was developed to
survey community radio on audience data (Rajar like outcomes, not process)
but also on the social gain / community impact, that community stations
could commission for a low cost or zero cost that would great.

Martin

On 20 October 2015 at 16:20, Eryl Price-Davies <eryl.pricedavies at gmail.com>
wrote:

> Whilst I agree that RAJAR has many flaws, it is the one that advertisers
> (and others) rely on - whether they're duped or not.
> Over the years I've met 3 people who've taken part...and all felt that the
> methodology was suspect.  The main issue seems to be that most people
> seriously over-estimate the amount of listening that they do...which may or
> may not be a problem?
>
> Eryl
>
> On Tue, Oct 20, 2015 at 2:55 PM, Ian Hickling <transplanfm at hotmail.com>
> wrote:
>
>> Oh no!
>> RAJAR might be the only commercial survey available, but it's hugely
>> expensive and has a worthlessly low sample size.
>> Advertisers are duped into believing it because there simply isn't
>> anything else.
>> Persuade me I'm wrong.
>> I've never yet in 15 years in this Industry sector ever met anyone who
>> has participated.
>>
>> *Ian Hickling*
>> Partner
>>
>> <http://www.transplanuk.com/>
>> *Office: 01635 578435  (7am-11pm UK time)*
>> *Carphone: 07530 980115 (only responds when driving)*
>> *6 Horn Street, Compton, NEWBURY, RG20 6QS*
>>
>>
>> ------------------------------
>> Date: Tue, 20 Oct 2015 14:10:31 +0100
>> From: alan.coote at 5digital.co.uk
>>
>> To: cma-l at mailman.commedia.org.uk
>> Subject: Re: [cma-l] Review of the approach to community radio Key
>> Commitments
>>
>> Bill,
>>
>> Isn’t the point that broadcasting must be the fundamental vehicle by
>> which Community Stations deliver their Key Commitments? If a station
>> chooses to deliver them by any other means then Ofcom shouldn't be
>> concerned with that. I think that’s where they are heading – although it
>> could be better expressed.
>>
>> We know there are very many stations which have undertaken off-air
>> activities to meet their social gain objectives which, although worthy, may
>> have been achieved without the use of a radio transmitter. A factor is of
>> course the need to chase grand funding, but sadly very little is predicated
>> on access to a radio station.
>>
>> Surely the only data that matters is how many people in the target group
>> listen to the station, after that qualitative data can be used to better
>> target the group.
>>
>> I go back to my point that very few stations deem it necessary to survey
>> their audience!  A radical thought; as RAJAR collect and collate data
>> anyway, would it not be possible for community stations to pay a nominal
>> fee to be part of an official survey, the remainder of the cost being met
>> by DCMS?
>>
>>
>> Kind Regards
>>
>> Alan
>>
>>
>>
>> Alan Coote
>>
>>
>>
>> Hear Alan Every Week on Let’s Talk Business The UK’s Premier Radio
>> Programme For Current and Future Entrepreneurs - Now Broadcast To Over 7
>> Million People  <http://www.letstalkbusinessonline.com/>
>>
>>
>>
>> Email - alan.coote at 5digital.co.uk
>>
>> Phone - 0800 949 6655
>>
>> Mobile - 07801 518858
>>
>> Twitter - @TheAlanCoote <http://www.twitter.com/TheAlanCoote>
>>
>>
>> Twitter - @LTBShow <http://www.twitter.com/TheAlanCoote>
>>
>> Web - http://www.LetsTalkBusinessOnline.com <http://www.5digital.co.uk/>
>>
>> From: <cma-l-bounces at mailman.commedia.org.uk> on behalf of "
>> bill.best at commedia.org.uk"
>> Reply-To: "cma-l at mailman.commedia.org.uk"
>> Date: Tuesday, 20 October 2015 12:39
>> To: "cma-l at mailman.commedia.org.uk"
>> Subject: Re: [cma-l] Review of the approach to community radio Key
>> Commitments
>>
>> Hi
>>
>> Having read through Ofcom's proposal several times, certainly any move to
>> reduce the administrative burden of Key Commitments reporting for community
>> radio stations would be welcome. However I believe that the proposal would
>> reduce Ofcom's workload and significantly increase the workload on
>> individual stations.
>>
>> The Key Commitments template is simplified and reduces much of the
>> community radio reporting to a box ticking exercise around some
>> quantitative statements about the number of original hours and the number
>> of hours of locally-produced content broadcast.
>>
>> A greater onus is going to be placed on stations to record their social
>> gain outputs - from Section 3.13:
>>
>> Under our proposed new approach to Key Commitments, each station would
>> need to take greater responsibility for planning its own social gain,
>> participation and accountability activities.
>>
>> I think the proposed new form of reporting is going to make it difficult
>> for stations to know the level of detail they would need to go into to
>> record their activities and some stations will end up over-documenting
>> their activities and some might possibly under-record. There is an
>> opportunity here for the CMA in conjunction with Ofcom to disseminate best
>> practice and develop some training and education around Key Commitments
>> reporting.
>>
>> Furthermore the proposed new Key Commitments template places a lot of
>> emphasis on quantitative data - and, unfortunately, replacing qualitative
>> outcomes with quantitative information is not going to be the best method
>> of measuring social gain objectives. In fact the Key Commitments template
>> reduces explicit reporting on social gain to a mere three check boxes:
>>
>>    - the facilitation of discussion and the expression of opinion,
>>    - the provision (whether by means of programmes included in the
>>    service or otherwise) of education or training to individuals not employed
>>    by the person providing the service, and
>>    - the better understanding of the particular community and the
>>    strengthening of links within it.
>>
>> And stations will have to take responsibility for locally and privately
>> recording their delivery of social inclusion, promotion of employment,
>> cultural and linguistic diversity, and so on.
>>
>> Delivery of social gain is what makes community radio unique and any
>> steps to reduce the emphasis on such an important characteristic of
>> community radio would be most unwelcome.
>>
>> Best regards
>>
>> Bill
>> --
>> Operations Manager
>> Community Media Association
>> http://www.commedia.org.uk
>> https://twitter.com/community_media
>> https://facebook.com/CommunityMediaAssociation
>>
>> Canstream Internet Radio
>> http://www.canstream.co.uk
>> https://twitter.com/canstream
>>
>> On 15 October 2015 at 20:07, Associated Broadcast Consultants <
>> info at a-bc.co.uk> wrote:
>>
>> This is massively key for the sector, but I don't see much
>> conversation/energy on this forum about it.
>>
>> I wonder why?
>>
>> Glyn
>> --
>> Glyn Roylance - Principal Consultant
>> Associated Broadcast Consultants <http://www.a-bc.co.uk/>
>>
>>
>>
>>
>>
>> On 15 October 2015 at 17:34, CMA-L <cma-l at commedia.org.uk> wrote:
>>
>> Community radio services broadcasting on FM or AM provide social gain and
>> other community benefits on a not-for-profit basis.
>>
>> Each station is required to provide the service described in its licence,
>> which is based on the proposals it made during the application process for
>> the licence.
>>
>> These service descriptions recorded in community radio licences are
>> called ‘Key Commitments’.
>>
>> This Ofcom consultation seeks views on a proposal to streamline and
>> simplify the Key Commitments.
>>
>> This will free up community radio stations, enabling them to focus on
>> serving their target communities, adapt better to the changing needs of
>> those communities, and deliver social gain.
>>
>> Ofcom invites written comments on the questions raised in this
>> consultation, to be submitted by *5pm on 21 October 2015*. Ofcom
>> strongly prefers to receive responses in electronic format and their web
>> form will allow you to indicate your data protection preferences and send
>> your views to the team responsible for this consultation.
>>
>> http://stakeholders.ofcom.org.uk/consultations/key-commitments/
>>
>> \\
>>
>> Community Media Association
>> --
>> http://www.commedia.org.uk/
>> http://twitter.com/community_media
>> https://www.facebook.com/CommunityMediaAssociation
>>
>> Canstream Internet Radio & Video
>> http://www.canstream.co.uk/
>> https://twitter.com/canstream
>>
>>
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>
>
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