[cma-l] Review of the approach to community radio Key Commitments

Tue Oct 20 16:03:42 BST 2015

Ian - I'm not sure if it was Rajar, but I was stopped and asked on the
street once - many years ago.  I recall it was quite a detailed survey that
took 10 minutes or so.

.....but virtually all the stations I listened to at the time (Laser558,
Caroline, Nova, Sunshine...) were not on their tick-box list!

Glyn

On 20 October 2015 at 14:55, Ian Hickling <transplanfm at hotmail.com> wrote:

> Oh no!
> RAJAR might be the only commercial survey available, but it's hugely
> expensive and has a worthlessly low sample size.
> Advertisers are duped into believing it because there simply isn't
> anything else.
> Persuade me I'm wrong.
> I've never yet in 15 years in this Industry sector ever met anyone who has
> participated.
>
> *Ian Hickling*
> Partner
>
> <http://www.transplanuk.com/>
> *Office: 01635 578435  (7am-11pm UK time)*
> *Carphone: 07530 980115 (only responds when driving)*
> *6 Horn Street, Compton, NEWBURY, RG20 6QS*
>
>
> ------------------------------
> Date: Tue, 20 Oct 2015 14:10:31 +0100
> From: alan.coote at 5digital.co.uk
>
> To: cma-l at mailman.commedia.org.uk
> Subject: Re: [cma-l] Review of the approach to community radio Key
> Commitments
>
> Bill,
>
> Isn’t the point that broadcasting must be the fundamental vehicle by which
> Community Stations deliver their Key Commitments? If a station chooses to
> deliver them by any other means then Ofcom shouldn't be concerned with
> that. I think that’s where they are heading – although it could be better
> expressed.
>
> We know there are very many stations which have undertaken off-air
> activities to meet their social gain objectives which, although worthy, may
> have been achieved without the use of a radio transmitter. A factor is of
> course the need to chase grand funding, but sadly very little is predicated
> on access to a radio station.
>
> Surely the only data that matters is how many people in the target group
> listen to the station, after that qualitative data can be used to better
> target the group.
>
> I go back to my point that very few stations deem it necessary to survey
> their audience!  A radical thought; as RAJAR collect and collate data
> anyway, would it not be possible for community stations to pay a nominal
> fee to be part of an official survey, the remainder of the cost being met
> by DCMS?
>
>
> Kind Regards
>
> Alan
>
>
>
> Alan Coote
>
>
>
> Hear Alan Every Week on Let’s Talk Business The UK’s Premier Radio
> Programme For Current and Future Entrepreneurs - Now Broadcast To Over 7
> Million People  <http://www.letstalkbusinessonline.com/>
>
>
>
> Email - alan.coote at 5digital.co.uk
>
> Phone - 0800 949 6655
>
> Mobile - 07801 518858
>
> Twitter - @TheAlanCoote <http://www.twitter.com/TheAlanCoote>
>
>
> Twitter - @LTBShow <http://www.twitter.com/TheAlanCoote>
>
> Web - http://www.LetsTalkBusinessOnline.com <http://www.5digital.co.uk/>
>
> From: <cma-l-bounces at mailman.commedia.org.uk> on behalf of "
> bill.best at commedia.org.uk"
> Reply-To: "cma-l at mailman.commedia.org.uk"
> Date: Tuesday, 20 October 2015 12:39
> To: "cma-l at mailman.commedia.org.uk"
> Subject: Re: [cma-l] Review of the approach to community radio Key
> Commitments
>
> Hi
>
> Having read through Ofcom's proposal several times, certainly any move to
> reduce the administrative burden of Key Commitments reporting for community
> radio stations would be welcome. However I believe that the proposal would
> reduce Ofcom's workload and significantly increase the workload on
> individual stations.
>
> The Key Commitments template is simplified and reduces much of the
> community radio reporting to a box ticking exercise around some
> quantitative statements about the number of original hours and the number
> of hours of locally-produced content broadcast.
>
> A greater onus is going to be placed on stations to record their social
> gain outputs - from Section 3.13:
>
> Under our proposed new approach to Key Commitments, each station would
> need to take greater responsibility for planning its own social gain,
> participation and accountability activities.
>
> I think the proposed new form of reporting is going to make it difficult
> for stations to know the level of detail they would need to go into to
> record their activities and some stations will end up over-documenting
> their activities and some might possibly under-record. There is an
> opportunity here for the CMA in conjunction with Ofcom to disseminate best
> practice and develop some training and education around Key Commitments
> reporting.
>
> Furthermore the proposed new Key Commitments template places a lot of
> emphasis on quantitative data - and, unfortunately, replacing qualitative
> outcomes with quantitative information is not going to be the best method
> of measuring social gain objectives. In fact the Key Commitments template
> reduces explicit reporting on social gain to a mere three check boxes:
>
>    - the facilitation of discussion and the expression of opinion,
>    - the provision (whether by means of programmes included in the
>    service or otherwise) of education or training to individuals not employed
>    by the person providing the service, and
>    - the better understanding of the particular community and the
>    strengthening of links within it.
>
> And stations will have to take responsibility for locally and privately
> recording their delivery of social inclusion, promotion of employment,
> cultural and linguistic diversity, and so on.
>
> Delivery of social gain is what makes community radio unique and any steps
> to reduce the emphasis on such an important characteristic of community
> radio would be most unwelcome.
>
> Best regards
>
> Bill
> --
> Operations Manager
> Community Media Association
> http://www.commedia.org.uk
> https://twitter.com/community_media
> https://facebook.com/CommunityMediaAssociation
>
> Canstream Internet Radio
> http://www.canstream.co.uk
> https://twitter.com/canstream
>
> On 15 October 2015 at 20:07, Associated Broadcast Consultants <
> info at a-bc.co.uk> wrote:
>
> This is massively key for the sector, but I don't see much
> conversation/energy on this forum about it.
>
> I wonder why?
>
> Glyn
> --
> Glyn Roylance - Principal Consultant
> Associated Broadcast Consultants <http://www.a-bc.co.uk/>
>
>
>
>
>
> On 15 October 2015 at 17:34, CMA-L <cma-l at commedia.org.uk> wrote:
>
> Community radio services broadcasting on FM or AM provide social gain and
> other community benefits on a not-for-profit basis.
>
> Each station is required to provide the service described in its licence,
> which is based on the proposals it made during the application process for
> the licence.
>
> These service descriptions recorded in community radio licences are called
> ‘Key Commitments’.
>
> This Ofcom consultation seeks views on a proposal to streamline and
> simplify the Key Commitments.
>
> This will free up community radio stations, enabling them to focus on
> serving their target communities, adapt better to the changing needs of
> those communities, and deliver social gain.
>
> Ofcom invites written comments on the questions raised in this
> consultation, to be submitted by *5pm on 21 October 2015*. Ofcom strongly
> prefers to receive responses in electronic format and their web form will
> allow you to indicate your data protection preferences and send your views
> to the team responsible for this consultation.
>
> http://stakeholders.ofcom.org.uk/consultations/key-commitments/
>
> \\
>
> Community Media Association
> --
> http://www.commedia.org.uk/
> http://twitter.com/community_media
> https://www.facebook.com/CommunityMediaAssociation
>
> Canstream Internet Radio & Video
> http://www.canstream.co.uk/
> https://twitter.com/canstream
>
>
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-- 
Glyn Roylance - Principal Consultant
Associated Broadcast Consultants <http://www.a-bc.co.uk/>
<http://www.a-bc.co.uk/index.html>
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