[cma-l] Earshot Creative Blog - Radio’s soufflé effect

[Martin Steers]

Just seen this blog by Steve Martin - Radio’s soufflé effect

http://earshotcreative.com/2015/10/radios-souffle-effect/

It doesnt really say much, but raises an interesting discussion about the
power of local advertising supporting and growing local businesses and do
we "shout" about its effects enough.

If you have any examples of were local businesses have benefited from
advertising campaigns run by your station, please let the CMA know.

More importantly do you?, or how do you promote the effects yourself?

Martin
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