[cma-l] DAB
Pippa at Curly Radio
pippa at curlyradio.com
Wed Jul 22 12:43:37 BST 2015
Rather than ‘stopping the competition’ ..... put a positive spin and look on it as ‘building partnerships’.
Partnerships and collaboration is the way forward, and can help to drive pricing upwards to everyone’s benefit.
[Insert my usual caveat that not all community media organisations have ‘reaching audience’ as their first objective] But if you do build an audience, commercial revenue will come to you, and you don’t have to ditch your social gain objectives to achieve that.
Shoot me down!
Pippa
From: Canalside's The Thread
Sent: Wednesday, July 22, 2015 12:02 PM
To: 'The Community Media Association Discussion List'
Subject: Re: [cma-l] DAB
Chicken FM J is someone havin’ a Giraffe here ??? I’ve nearly fell off my stool laughing J
Good suggestion by Alan. Is this though not a bit ‘’my bat and ball and no one else is playing with them’’ I suppose it stops the competition … is this allowed ?
Defo brew over, back to the best music and biggest variety on your dial IT’S Numpty FM
Nick
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From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Alan Coote
Sent: 22 July 2015 10:54
To: cma-l at mailman.commedia.org.uk
Subject: Re: [cma-l] DAB
Here’s three other ideas;
a.. Rather than sell the mux capacity to competing stations sell it to non-competing.
b.. Find companies that want a branded station. (The Bay also ran Chicken FM which was funded by a local takeaway entrepreneur – great source of income.)
c.. Segment your existing audience and create separate branded stations for each. Simulcast Breakfast and Drive, automate the rest. Selling advertising across the whole at a premium.
This isn’t rocket science!
PS. PRS and PPL are no doubt looking forward to a big pay day with the potential of hundreds of DAB stations over the coming years. Time to start negotiation better terms?
Kind Regards
Alan
Alan Coote
Executive Producer Let’s Talk Business
Hear Alan Every Week on Let’s Talk Business The UK’s Premier Radio Programme For
Current and Future Entrepreneurs - Now Broadcast To Over 5 Million People <http://www.letstalkbusinessonline.com/>
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On 21/07/2015 21:47, "fantasy office" <cma-l-bounces at mailman.commedia.org.uk on behalf of office at fantasyradio.co.uk> wrote:
What a great idea... stick a whole new extra tranche of stations on in
your own area to compete with. A financially unsupportable notion.
Sorry, it cannot work. There is only a finite amount of money available
for advertising in any given area and almost nothing in the way of
grants or donations.
Phil Dawson
FANTASY RADIO 97FM
Devizes, Wiltshire.
On 21/07/2015 15:39, cma-l-request at mailman.commedia.org.uk wrote:
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Today's Topics:
1. Re: DAB Trials (James Cridland)
2. PRS PPL and DAB trials (office)
3. Community radio station film (CMA-L)
4. The Community Media Conference - 12th September 2015 (CMA-L)
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Message: 1
Date: Tue, 21 Jul 2015 11:54:08 +0000
From: James Cridland <james at cridland.net>
To: The Community Media Association Discussion List
<cma-l at mailman.commedia.org.uk>, cma-l at commedia.org.uk
Subject: Re: [cma-l] DAB Trials
Message-ID:
<CAGyDWzYrx_0oA9ovWrWxTBEhfFp7KxDctSsR5K1EvyRuNSEfig at mail.gmail.com>
Content-Type: text/plain; charset="utf-8"
Hi,
6 channels? You could run more if you wanted. But you don't have to.
Nor do *you* have to run them. Indeed, you could sell them. Got a sizeable
Chinese community? Sell a slot to China Radio International. Or RFI. Or any
number of broadcasters who want to be in your area. Earn money from this,
don't let it cost you.
Or rebroadcast channels your audience might find interesting (under
agreement). Just like BBC World Service is rebroadcast by some US public
stations on their DAB-equivalent.
Use a channel as a part-time "extra" audio feed for rebroadcasting of
council meetings or other things. Leave it dormant the rest of the time.
Or, slag the whole thing off before you even start thinking of the
possibilities. That, too, appears to be a choice.
J
On Mon, 20 Jul 2015 20:41 CMA-L <cma-l at commedia.org.uk> wrote:
---------- Forwarded message ----------
From: Nick Mallinson <nickm at seahavenfm.com>
One thing that occurred to me, and I?m not aware of any comments so far,
but may have missed them:
There 6 ?channels? on these small scale MUXes. Will that mean if the
tests are successful and we are able to go ahead and have a local community
MUX, some areas will be able to have 6 community radio stations in each
area?
I don?t know about anyone else, but the practicality of 6 stations in our
area is going to be?.. well I was going to say ?a challenge? but we have
that anyway with just us, so with 6 stations I can see some ?small? issue
of viability.
Nick Mallinson
MD Seahaven FM
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