[cma-l] imaging and the announcement

[Two Lochs Radio]

would be part of the Station Manager's responsibility. 

Yes, I'd expect the station manager to do an awful lot more of course - it wasn't meant to be an exhaustive list of a Station Manager's responsibilities... has anyone ever got to the end of that list? One of the problems is that generally the smaller the station, the wider the range of the SM's direct responsibilities (but usually the lower the pay!).

As for news, in our case we see local news as an absolutely key part of our local broadcasting - a key differentiator for us against any other radio service available in our area, and one of the main reasons for a sizeable proportion of our audience to tune in (chances are quite a few tune in for the local news and weather and then leave us again!). Producing it is probably our heaviest daily burden however - it is time consuming and tedious to produce, day-in, day-out. 

For national news in daytime hours we get a 2-3 minute hourly bulletin from Glasgow. IRN/Sky News would sound completely wrong for us in the north-west of Scotland, but the 'Glasgow and the West Coast' bulletin of national and international news that we get fits in just fine.  During peak hours we follow the national bulletin with our local news and weather.

Alex
  ----- 
  ----- Original Message ----- 
  From: pippa 
  To: tlr at gairloch.co.uk ; Ian Hickling ; The Community Media Association Discussion List 
  Sent: Saturday, January 17, 2015 11:39 AM
  Subject: Re: [cma-l] imaging and the announcement


  Absolutely Alex!  Once you are established, great. However it's difficult at start-up level though because you need to prove to funders (whether commercial or 3rd sector) that you are viable before they will stump up the cash.  


  What else would you expect a paid Station Manager to do?  For me, getting out and networking is a must.  


  Incidentally, I'd love to know how colleagues handle news coverage. Do you take a national service? Follow it up with local news snd weather?  Or is everything done in house? 


  Loving these conversations! Together we are stronger!


  Pippa










  Sent from Samsung Mobile



  -------- Original message --------
  From: tlr at gairloch.co.uk 
  Date: 17/01/2015 11:10 (GMT+00:00) 
  To: pippa at curlyradio.com,Ian Hickling <transplanfm at hotmail.com>,The Community Media Association Discussion List <cma-l at mailman.commedia.org.uk> 
  Subject: Re: [cma-l] imaging and the announcement 



  But if you put your number 4 as number 1 instead, all the rest should then be taken care of! :-) 
   
  Alex 
    On 16 January 2015 at 21:09 Ian Hickling <transplanfm at hotmail.com> wrote: 


    After having built over 40 stations but not actually ever had the pleasure of running one for more than 28 days, I'd prioritise in a different order: 
      1.. Professional imaging – so you sound to your audience  like a proper radio.  
      2.. A superb website featuring a listen again service and links with social media 
      3.. Make your ads in house by all means, but make very sure they sound professional. 
      4.. A full time paid Station Manager who runs the business professionally and effectively. 
      5.. Think carefully about News - go for local - don't bother with national. 
    Whisky Mac for me please! 
    Ian 
   
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