[cma-l] Station imaging
Canalside's The Thread
office at thethread.org.uk
Thu Jan 15 14:08:54 GMT 2015
If anyone wants an eee-by-gum then I'm your man LOL maybe I could
advertise a cuppa tea or arf a pint of ale :-)
Anyway . good stuff Pippa ..you see, we're getting somewhere now. This is
exactly what I meant. I'm happy to go with the flow and let a.n.other decide
on the tunage, the strapline and the sweepers and stabs ......so that we get
the same sound we get the same Company to do the lot. Here's where the
tricky bit comes in .. well, it ain't tricky, the ones that want the
business then bid for it and we get a good price whacked out amonst all the
Stations.
So the imagers are the same, all the Company has to do is sing or speak the
Station name in the middle for each individual Station hey presto ...
It possibly wouldn't work for those Stations broadcasting in other languages
for obvious reasons as their sound can be completely different, but the
channels that Broadcast in 100% English would definitely get away with it.
The nearest Stations to us are Pure / Moorlands / Cheshire / BearTown / Cat
etc trouble is, if it ends up mish mash then it's pointless. It's kind of
an all or nothing.
However, as Pippa suggests I suppose there is a half way house where we all
have the same couple of sweepers that slot in from time to time ...
Community Radio for the UK, Community Radio works, it's live' and it's local
. this is Community Radio just a thought that's all
Nick
_____
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Pippa at Curly
Radio
Sent: 15 January 2015 13:18
To: The Community Media Association Discussion List
Subject: Re: [cma-l] Station imaging
I think there is a great idea at the heart of this and perhaps we can find a
way to deliver it which works for everyone. How about we agree a common
strapline and then we get some imaging made up with a common beginning and
ending (the strapline) with space in the middle for each station to voice
over their own id. It might sound something like this:
"Live and local community radio ......... You're listening to Wycombe Sound
87.9FM ......... Community Radio Works"
It would give us all the opportunity to sing the same message but with a
local voice - which is what listeners want. We could get two or three
styles done so that each station can pick the one which most fits their
station sound. It wouldn't cost much to do.
Taking it further, how about something similar where we can insert
testimonials from happy advertisers.
And if anyone wants a posh Buckinghamshire accent then I'm yer girl Smile
Pippa
From: Canalside's <mailto:office at thethread.org.uk> The Thread
Sent: Thursday, January 15, 2015 11:38 AM
To: 'The Community Media Association <mailto:cma-l at mailman.commedia.org.uk>
Discussion List'
Subject: Re: [cma-l] Station imaging
Our nearest Station is about 10 miles away, the next one being over 15 miles
away . so technically we don't have any neighbours .. I think we get on with
everyone though ?? I have always tried to get on with my ex commercial
buddies, it is they who seem to have the problem with us, I certainly don't
have a problem with them.
We're all on our own here .....we've got a name change and new strapline
coming in the spring-time <><><><> ''Billy No Mates FM'' 102.8
Community Radio for those sent to Coventry
Nick
_____
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Ian Hickling
Sent: 15 January 2015 07:41
To: The Community Media Association Discussion List
Subject: [cma-l] Station imaging
We could get to something akin to this.
A modern RDS-equipped receiver interprets parts of your PI code to associate
you with other similar stations.
This will allow a receiver tuned to your station to switch automatically to
another CR station when its signal achieves a higher level than yours for a
preset amount of time on a journey.
This may or may not be something you would like to consider - depending on
how well you get on with your neighbours!
_____
From: office at thethread.org.uk
To: cma-l at mailman.commedia.org.uk
Date: Wed, 14 Jan 2015 19:09:00 +0000
Subject: Re: [cma-l] Station imaging
Dear All
I know it would never happen .. Well, I don't think it would, but wouldn't
it be absolutely fantastic if we ALL had the same imaging. Obviously the
wording in the sweepers / jingles / stabs etc would be different but the
sound / music / style the same. You could drive anywhere in the Country and
tune into the local Community Radio Station .. The most you here the ident
you automatically know it is Community Radio.
At the end of the day, we are a fraternity, we are a family ..... I'd be up
for it
Am I now off with the fairies heading for Noddyland or perhaps completely
gone doolally ? .... I am currently in a rocking chair sat on the front
patio with a sock on my head, two knitting needles in my ears and a piece of
straw hanging out of my mouth :-)
Nick
_____
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Terry Doyle
Sent: 14 January 2015 12:55
To: cma-l at mailman.commedia.org.uk
Subject: [cma-l] Station imaging
Hi
Can anyone suggest a good imaging production company they have used in the
past. I am aware of the 'usual suspects' so trying to find someone who is
innovative and different?
Terry P Doyle
NNBC Ltd
0759 705 2880
terrydoyle at nnbc.co.uk
http://www.nnbc.co.uk
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