[cma-l] Website Banner Advertising Rates (Den Packer)

[Den Packer]

Very confused by your dimensions there Derrick! Regardless... it all
depends on what kind of traffic you are getting. It's not unheard of for a
startup (or for a site that does not currently measure traffic - you should
though!) to start off as low as £50 a month for a modestly sized ad space.
You could then work on developing your price model once you start
justifying better numbers and CTR% for advertisers.

Although it doesnt' look it, according to WHATCMS you're using WordPress?
If that's the case, I strongly recommend using Broadstreet - it's a really
easy to use ad manager that provides a basic CRM, as well as some great
top-level stats (impressions, hovers, and CTR). It's free to use until you
start hitting 100,000 impressions a month.

Best,
Dennison


*Dennison Packer  |  Media Co-ordinator  |   CSRfm**Tel:* 01227 816101  |
*Website*: *www.csrfm.com <http://www.csrfm.com>  | *97.4 FM in Canterbury
 |  @CSRfm <http://www.twitter.com/csrfm>

On 14 February 2015 at 12:00, <cma-l-request at mailman.commedia.org.uk> wrote:

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>    1.  Website Banner Advertising Rates (Derrick Francis)
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> ----------------------------------------------------------------------
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> Message: 1
> Date: Fri, 13 Feb 2015 20:11:35 +0000
> From: Derrick Francis <gfmno1 at hotmail.com>
> To: "cma-l at commedia.org.uk" <cma-l at commedia.org.uk>
> Subject: [cma-l] Website Banner Advertising Rates
> Message-ID: <DUB125-W399485CCFAA9092286E5E93230 at phx.gbl>
> Content-Type: text/plain; charset="iso-8859-1"
>
> Dear Community Radio Family
> I'm in need of your help, we have had a request from a potential
> advertiser for the rate card and banner sizes on our homepage, below are
> the banner sizes available
> 1196px x 180px598px x 90px173px x 116px
> We don't know how much we should charge to put one of the above on our
> homepage or if the cost should be per week, month, or for 12 months, I
> welcome your guidance with this
> Many thanks in anticipation for your help
> Derrick FrancisChairperson
>
> Gloucester FM (GFM 96.6) www.gloucesterfm.com / www.gfmsave.com
> The Trust Centre
> Conduit Street
> Gloucester
> GL1 4XH
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