[cma-l] News and Traffic

Mon Nov 24 09:37:46 GMT 2014

Ian,

‘Success‘ of course depends how it’s defined.    

If you would like some rules;

Rule 1: Radio works similarly wherever you are.

Rule 2: Ignore rule 1 as you’ll never be the top station by doing what the
incumbent does.

Rule 3 When it all goes wrong (and it will) refer to rule 1.

As a side note we have a ”House Style” which covers everything a presenter
needs to know when on air. For Let’s Talk Business there is an “Editorial
Policy” which outlines how subjects are treated as well as topics we do and
don’t cover.

As a minumum I’d recommend all stations have a written house style, (even if
they are doing OK without one) the presenters, station managers, listeners
and advertisers will all benefit.

Kind Regards

Alan

Let’s Talk Business

Twitter -  <http://www.twitter.com/LTBShow> @LTBShow

Web -  <http://www.letstalkbusinessonline.com/>
http://www.LetsTalkBusinessOnline.com

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The Media Production, Broadcasting and Training Company

From: Ian Hickling [mailto:transplanfm at hotmail.com] 
Sent: 24 November 2014 07:09
To: The Community Media Association Discussion List;
alan.coote at 5digital.co.uk
Subject: News and Traffic

Again Alan, I apologise for not having seen a copy of the standard rules.

Maybe the stations I'm referring to are successful because nobody told them
it couldn't be done?

Ian

  _____  

From: alan.coote at 5digital.co.uk
To: cma-l at mailman.commedia.org.uk
Date: Sun, 23 Nov 2014 22:02:31 +0000
Subject: Re: [cma-l] News and Traffic

Ian, 

While there are corners of the radio universe where the sun rises in the
west and sets in the east, for most standard rules apply. Like anything
though, understanding how the basics work allows one to find alternatives.
This apply to gaining listeners and giving advertises a return on their
investment, so I’m sure you are right.

Kind Regards

Alan

Twitter -  <http://www.twitter.com/LTBShow> @LTBShow

Web -  <http://www.letstalkbusinessonline.com/>
http://www.LetsTalkBusinessOnline.com

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The Media Production, Broadcasting and Training Company

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Ian Hickling
Sent: 20 November 2014 17:33
To: The Community Media Association Discussion List
Subject: [cma-l] News and Traffic

Unfortunately Alan I don't have access to every survey asking why people
listen to the radio.

What I do have is specific feedback from the 40-odd Community Radio stations
we have facilitated over the last 10 years and the general feeling -
illustrated by the very small number that use a bought-in News service such
as SNR - is that their listeners prefer to have proper relevant local news
written and read by people who know the area.

They're not really interested in getting a tiny token dose of National and
International News - read by what often sounds like a Estuary
work-experience student - from their Community station.
That's hardly keeping in touch.
And I suggest that advertisers at CR level - and again we've lots of
experience in that field as well - don't follow those cunning marketing
theories - they just  ask for good quality exposure when the right tranche
of audience is present.

Ian

--------------------------------------------------

From: Alan Coote 
Date:19/11/2014 6:41 PM (GMT+00:00) 
To: 'The Community Media Association Discussion List' 
Subject: Re: [cma-l] News and Traffic 

Ian, 

Every survey asking why people listen to the radio has the same top answer -
for the news. So as you say, the reason stations broadcast news is to
prevent people switching over. 

While I’m all in favour of breaking away from the norms, not having national
news and just concentrating on local stuff or not having any news makes a
station sound small and out of touch.

There are revenue benefit too. A programmers job is to get listeners to the
end of the next ad break for which a tried and tested method is to run
commercials just before the biggest news stories. This make advertisers
happy.

Covering news is expensive as the top stories are most often national or
international. This means it’s impractical for almost all stations (even
commercial) to fund. 

On balance it’s better to have national news than not and to use a service
like SNR. 

Kind Regards

Alan

 <http://www.letstalkbusinessonline.com/> Hear Alan Every Week on Let’s Talk
Business The UK’s Premier Radio Programme For Current and Future
Entrepreneurs - Now Broadcast To 4.8 Million People  

Email -  <mailto:alan.coote at 5digital.co.uk> alan.coote at 5digital.co.uk

Phone - 0800 949 6655

Mobile - 07801 518858

Twitter -  <http://www.twitter.com/TheAlanCoote> @TheAlanCoote

Web -  <http://www.5digital.co.uk/> http://www.5digital.co.uk 

Let’s Talk Business

Twitter -  <http://www.twitter.com/LTBShow> @LTBShow

Web -  <http://www.letstalkbusinessonline.com/>
http://www.LetsTalkBusinessOnline.com

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From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Ian Hickling
Sent: 19 November 2014 16:11
To: The Community Media Association Discussion List
Subject: [cma-l] News and Traffic

I can't see the need for CR stations to carry SNR or any other
national/international news on the hour any more - even for using it as a
convenient hour closer.

The reason usually offered is that people will tune away if there's no news.

My counter to that would be that the CR audience neither wants nor needs
news regularly.

It can get it - if and when it needs it - all too easily from papers or TV.
It used to be a sign of professionalism if you were running a trial for a
commercial service.

But with the low quality of most syndicated news presentation now, I suggest
that you're much better off without it.

-------------------------------------------

> From: tlr at gairloch.co.uk
> To: cma-l at mailman.commedia.org.uk
> Date: Wed, 19 Nov 2014 13:05:11 +0000
> Subject: Re: [cma-l] Local, National News and Traffic Updates Request
> 
> The IRN service is great value, but of course it's national/international 
> news (and sadly there isn't a version for Scotland).
> 
> Surely the most important thing a community station should be offering is 
> local/regional community-based news? Those are the hard work, of course!
> 
> Alex
> 
> ----- Original Message ----- 
> From: "office" <office at fantasyradio.co.uk>
> To: <cma-l at mailman.commedia.org.uk>
> Sent: Wednesday, November 19, 2014 12:50 PM
> Subject: [cma-l] Local, National News and Traffic Updates Request
> 
> 
> We subscribe to IRN which gives much more than just news (hourly 2 min
> bulletins 24hours a day) we get access to the 'net newsroom' which
> includes sport, business, entertainment, and more. with a lot of
> additional audio as well as the text. Also, things like remembrance
> day, the queens speech and the inevitable disaster. all this for less
> than £1.00 a day. Our local news, on the half hour, comes from our local
> newspaper, for which we credit the paper. traffic reports come
> principally from Google maps. just find your local area and click on
> 'traffic' then the coloured routes tell you where all the traffic hold
> ups are. - we also ask listeners to keep us updated.
> 
> Hope that's helpful
> 
> Phil Dawson
> FANTASY RADIO
> Devizes
> Wiltshire.
> 
> 
> On 19/11/2014 12:00, cma-l-request at mailman.commedia.org.uk wrote:
> > Send cma-l mailing list submissions to
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> >
> > Today's Topics:
> >
> > 1. Re: Local, National News and Traffic Updates Request (Ray Godby)
> >
> >
> > ----------------------------------------------------------------------
> >
> > Message: 1
> > Date: Wed, 19 Nov 2014 08:55:30 +0000
> > From: Ray Godby <ray.godby at hcrfm.co.uk>
> > To: The Community Media Association Discussion List
> > <cma-l at mailman.commedia.org.uk>
> > Subject: Re: [cma-l] Local, National News and Traffic Updates Request
> > Message-ID:
> > <CAL9uzdLVFROP3nR+ifDUR6DdrFDuzqZY3b-ougmGGLsZ=AUVDw at mail.gmail.com>
> > Content-Type: text/plain; charset="utf-8"
> >
> > Hi Mohammed,
> > We at Huntingdon Community Radio subscribe to I.R.N. for national news.
> > Local news we obtain mostly from our local newspaper who when they have
a
> > story come in it is emailed to us.(We are lucky as the office is nearly
> > next door to the studios.) Local traffic we subscribe to Tom Tom and
> > receive there live maps.
> >
> > Ray Godby
> > Operations Director
> >
> > On 18 November 2014 13:29, Mohammed Tariq <m.tariq at inspirefm.org> wrote:
> >
> >> Hi All,
> >>
> >>
> >>
> >> Hope you are well.
> >>
> >>
> >> Quick question on how (if you do), do you guys get local, national news
> >> and traffic updates for your listeners?
> >>
> >>
> >> As you can all appreciate news is essential for any broadcast service
and
> >> hence how do you keep up with the demand of regular up to date news?
> >>
> >>
> >>
> >> Currently we record the news first thing in the morning and then repeat
> >> once during the afternoon and then once in the evening. Only problem
with
> >> this is that the news is not updated and hence sometimes not offering
the
> >> best service that we could.
> >>
> >>
> >>
> >> We don?t have regular volunteers to come in and do the news daily,
hence
> >> we only are able to the above during the week.
> >>
> >>
> >>
> >> I have tried to contact the local BBC radio station for advice and
> >> (basically) their news feed ? but I have been told this is something
that
> >> they want to do but if and when they decide to do this (And god knows 
> >> when
> >> that will be!!), it will be a national incentive and not just a local
> >> arrangement.
> >>
> >>
> >>
> >> Is there any advice on where I can get local, national news and
traffic,
> >> preferably every hour or if not then 3 or 4 updates per day are 
> >> sufficient.
> >>
> >>
> >> Many thanks in advance.
> >>
> >>
> >> Sent with the kindest regards
> >>
> >>
> >>
> >> Mohammed Tariq
> >>
> >> Station Operations Manager
> >>
> >> 01582 481810
> >>
> >> 07930 286000
> >>
> >> www.inspirefm.org
> >>
> >> m.tariq at inspirefm.org
> >>
> >> Twitter: @inspirefmluton
> >>
> >> www.youtube.com/inspirefmluton
> >>
> >> www.facebook.com/inspirefmluton
> >>
> >>
> >>
> >> _______________________________________________
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