[cma-l] Closure of Stroud FM
Alan Coote
alan.coote at 5digital.co.uk
Thu Feb 13 09:17:56 GMT 2014
I think you have a point, but we you and I were in that meeting and heard
that some stations allocate income in a way which makes it fall outside of
the 50% rule anyway. I suspect if the rule were removed we would see a truer
reflection of income.
The truth is that no station need to turn any adverting away. The real
problem is being attractive enough to advertisers in the first place.
Kind Regards
Alan
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Martin Steers
Sent: 13 February 2014 00:30
To: shirleyludford at btinternet.co
Cc: cma-l at mailman.commedia.org.uk; Richard Hilton
Subject: Re: [cma-l] Closure of Stroud FM
there are two separate issues here.. the
50/50 rule (which I dont think they will actually remove)
and the rule that says NO advertising at all.. which I think is completely
unfair and unjust and should be removed as soon as possible.. that will
create the level playing fields and I dont think it will have any effect on
95% of commercial stations because I would suspect its mainly effecting old
legacy IRL's which are now sudo national / regional brands (eg Heart)..
but your right that this has suppose to be coming for over 2 years now? I
remember attending an ofcom meeting to discuss this 2 years ago and
apparently the white paper would be in a few months time..
Is there any update with a tangible date as yet?
On Wed, Feb 12, 2014 at 10:34 PM, shirleyludford at btinternet.co
<shirleyludford at btinternet.com> wrote:
Hi Richard,
As a Station unable to take any on-air commercial or advertising support, we
continue to communicate with Minister Ed Vaizey, who, after his visit to us
a year ago still praises our service which is receiving two more Awards and
an ITV crew filming today for a programme about the Station - Lovely public
accolades but at the same time I am struggling to pay increasing costs.
A level operating field would be most welcomed.
Shirls
<http://www.swindon1055.com/v_images/shirley__rep.jpg> Shirley Ludford
Mob: 07951 366289
www..swindon1055.com
_____
From: Richard Hilton <Richard.Hilton at bitc.org.uk>
To: "radio at bayfm.co.uk" <radio at bayfm.co.uk>; terry mechan
<terrymechan at live.co.uk>; "cma-l at mailman.commedia.org.uk"
<cma-l at mailman.commedia.org.uk>
Sent: Wednesday, 12 February 2014, 18:17
Subject: Re: [cma-l] Closure of Stroud FM
Re Media UKs prediction; has anyone done any research on how much the
dropping the 50/50 percentage rule will help the sector?
Ofcom's 2013 Communications Market Report has detailed information on our
sector. Overall in terms of income in 2012 29% came from On-air advertising
and sponsorship. Grants made up 29%, SLA's 7%, donations 14% and other 20%.
So how is abolishing the 50% rule is going to help? At 29% it's not that
the sector overall is close to hitting 50% limit.
Ofcom break these income categories by type of station. Their figures show
the % for On-air advertising and sponsorship as follows:-
Geographic town / rural 32%
Geographic rural 23%
Minority ethnic 43%
Military 7%
Religious 31%
Youth 28%
So for minority ethnic stations at 43% the abolition of the rule might help
but I can't see it helping others. Personally speaking I think the rule was
set up for all the right reasons; it encourages diversity in our funding
models and makes us less dependent on one source of income. Subtly it
governs our sound and ethos. Maybe argue to push it to, say, 60% but I
believe this fight is a red herring.
A far most justifiable fight to pick would be to campaign for those
community stations that aren't allowed any on-air advertising and
sponsorship as they have a small commercial station broadcasting near them.
Their case is far more important. That is where we should be concentrating
our fire power.
The Ofcom report is fascinating and well worth reading. It will be on their
website or email me and I'll forward you a pdf.
Regards
Richard
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Bay Fm Radio
Sent: 12 February 2014 16:15
To: terry mechan; cma-l at mailman.commedia.org..uk
Subject: Re: [cma-l] Closure of Stroud FM
Another station to switch off, this news about Stroud FM is very sad indeed.
Is there any news regarding the removal of the restrictions before anymore
of us switch off too?
I keep hearing "The consultation is in two weeks" but, when is it actually
going to happen?
I see one of the radio predictions on Media UK for 2014 is...
2. The community radio 50/50 rule will get abolished as a percentage rule,
but community stations will still have to be funded through additional
sources, as the government will not allow community radio to be wholly
funded by advertising.
Does he know something we don't?
Andy.
Bay FM.
_____
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Stroud FM closing due to lack of money at midnight tonight 12/02/2014
Full details on
<http://www.stroudfm.co.uk/> http://www.stroudfm.co.uk/
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