[cma-l] Raspberries, Steroids and Low Cost DAB

[Peter]

It's basically showing us that you don't have to have a massive technical budget to get on DAB any more. Like most technologies it eventually gets affordable to do.

PeteOn 3 Dec 2014 16:55, Artisan Broadcast <sales at artisanbroadcast.uk> wrote:
>
> It certainly is. It's all about being prepared to try out new ways and means of achieving your goals.
>
> Not interested folks? Fine. We'll send you all a postcard to let you know what fun we're having. ;-)
>
> Cat
>
> -- 
> Catherine Lake
> Consultant Engineer
> Digital Media & Infrastructure
> http://www.artisanbroadcast.uk/
>
>
>
> On 3 December 2014 at 15:12, Ian Hickling <transplanfm at hotmail.com> wrote:
>>
>> It's chicken and egg - isn't it?
>> If you don't offer your product on DAB the audience won't have the opportunity to tell you whether it wants it!
>> And then of course there's no reliable method of measuring uptake.
>> We don't know - and can't find out with any degree of confidence - "where our listeners might be".
>> So you've got to take a shot in the dark - and then aggressively market your product.