[cma-l] DCMS Consultation

Geoff Rogers geoff at susyradio.com
Tue Apr 15 15:53:10 BST 2014 

Responding to Phil and Richard,


Surely the percentage of advertising income allowed per station should be decided on a case by case basis.  Ok have a default minimum of 50% but allow up to 100% where its's obvious it's a good idea.


In some areas offering very low cost advertising to small businesses can sustain a radio station, give the businesses a chance to advertise that would not normally be affordable on commercial radio thus giving social gain.  And of course those selling can effectively be seen to be receiving training in such a skill.  I can't understand why this is a problem.




I do agree though that the removal of the 0% rule should be the first priority .




Regards to all




Geoff


—
Sent from Mailbox for iPad

On Tue, Apr 15, 2014 at 3:41 PM, Phil Korbel <phil at radioregen.org> wrote:

> I agree with Richard - a lot.
> Ask commercial stations - pursuit of advertising - especially at a local
> level is a pain in the ###e!
> I return to my best take on this - from a v commercial minded community
> station manager who told Ed Richards [Ofcom boss] that he was fine with the
> so-called 50% rule because it, along with the 'volunteer time in kind' rule
> set the ceiling far above what he could ever raise from those sources.
> I also think that a straight divvy up of the CRF is unwise as it stops the
> Fund being able to focus on need, long term capacity building and
> innovation. And, frankly, the idea of any government pot increasing is
> fantastical [lovely idea but....]
> bests
> Phil
> Phil Korbel FRSA - Director, Radio Regen, charity no. 1077763
> www.radioregen.org
> www.communityradiotoolkit.net
> www.connecttransmit.org.uk
> Please note that I work at Radio Regen under 2 days a week so responses
> might not be as quick as we'd like.  Many thanks.
> On 15 April 2014 14:59, Richard Hilton <Richard.Hilton at bitc.org.uk> wrote:
>>  Ah the 50% rule!  Below is part of what I posted back in February on the
>> subject.  In essence; most of us aren't getting close to the 50% limit and
>> fighting for those stations that can't take any on-air advertising is
>> *far* more important.
>>
>>
>>
>>
>>
>> Ofcom's 2013 Communications Market Report has detailed information on our
>> sector.  Overall in terms of income in 2012 29% came from On-air
>> advertising and sponsorship.  Grants made up 29%, SLA's 7%, donations 14%
>> and other 20%.
>>
>>
>>
>> So how is abolishing the 50% rule is going to help?  At 29% it's not that
>> the sector overall is close to hitting 50% limit.
>>
>>
>>
>> Ofcom break these income categories by type of station. Their figures show
>> the % for On-air advertising and sponsorship as follows:-
>>
>>
>>
>> Geographic town / rural          32%
>>
>> Geographic rural                     23%
>>
>> Minority ethnic                       43%
>>
>> Military                                   7%
>>
>> Religious                                 31%
>>
>> Youth                                      28%
>>
>>
>>
>> So for minority ethnic stations at 43% the abolition of the rule might
>> help but I can't see it helping others. Personally speaking I think the
>> rule was set up for all the right reasons; it encourages diversity in our
>> funding models and makes us less dependent on one source of income.  Subtly
>> it governs our sound and ethos. Maybe argue to push it to, say, 60% but I
>> believe this fight is a red herring.
>>
>>
>>
>> A far most justifiable fight to pick would be to campaign for those
>> community stations that aren't allowed *any* on-air advertising and
>> sponsorship as they have a small commercial station broadcasting near them.
>> Their case is far more important. That is where we should be concentrating
>> our fire power.
>>
>>
>>
>> Regards
>>
>>
>>
>> Richard
>>
>>
>>
>> *From:* cma-l-bounces at mailman.commedia.org.uk [mailto:
>> cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *Geoff Rogers
>> *Sent:* 15 April 2014 14:26
>> *To:* Fantasy Radio Office; cma-l at commedia.org.uk
>> *Subject:* Re: [cma-l] DCMS Consultation
>>
>>
>>
>> I have to be in full agreement here that the 50% rule must go and this
>> should be supported by the CMA.
>>
>>
>>
>> It is notoriously hard to get grant money in many circumstances and to be
>> able to help very small local businesses with very cheap advertising is
>> almost social gain in itself and no threat to even the smallest commercial
>> station (if indeed any of these exist !)
>>
>>
>>
>> Kind regards,
>>
>>
>>
>> Geoff
>>
>>
>>
>> On 15 April 2014 12:53, Fantasy Radio Office <office at fantasyradio.co.uk>
>> wrote:
>>
>> On 15/04/2014 12:00, cma-l-request at mailman.commedia.org.uk wrote:
>> > DCMS Consultation
>>
>> The 50% rule might seem good to the stations able to pull in grant money
>> - some of us have not been able to do so.
>>
>> By restricting advertising revenue, an important and enthusiastic
>> section of the COMMUNITY is partly excluded (i.e. the business sector)
>> from enjoying a relationship with the community station - and therefore
>> the community. This 50% rule must go.
>>
>> Phil Dawson
>>
>> FANTASY RADIO 97FM
>>
>> Devizes and Mid Wiltshire
>>
>> _______________________________________________
>>
>> Reply - cma-l at commedia.org.uk
>>
>> The cma-l mailing list is a members' service provided by the Community
>> Media Association - http://www.commedia.org.uk
>> Twitter: http://twitter.com/community_media
>> http://www.facebook.com/CommunityMediaAssociation
>> Canstream Internet Radio & Video: http://www.canstream.co.uk/
>> _______________________________________________
>>
>> Mailing list guidelines:
>> http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/
>> _______________________________________________
>>
>> To unsubscribe or manage your CMA-L mailing list subscription please visit:
>> http://mailman.commedia.org.uk/mailman/listinfo/cma-l
>>
>>
>>
>>
>>
>> --
>>
>> Geoff Rogers
>> Programme Director
>> Susy Radio, Local Community Radio for Redhill and Reigate
>> On-air across Sussex and Surrey on 103.4FM NOW
>> Web: susyradio.com <http://www.susyradio.com>
>>
>> Susy Radio Ltd. A company registered in England and Wales.
>> Registered Office: 54 Nutfield Road, Merstham, Redhill, Surrey, RH1 3EP.
>> Registered Number: 06748586
>>
>>
>> ________________________________________________________________________
>> This e-mail has been scanned for all viruses by Star. The
>> service is powered by MessageLabs. For more information on a proactive
>> anti-virus service working around the clock, around the globe, visit:
>> http://www.star.net.uk
>> ________________________________________________________________________
>>
>> _______________________________________________
>>
>> Reply - cma-l at commedia.org.uk
>>
>> The cma-l mailing list is a members' service provided by the Community
>> Media Association - http://www.commedia.org.uk
>> Twitter: http://twitter.com/community_media
>> http://www.facebook.com/CommunityMediaAssociation
>> Canstream Internet Radio & Video: http://www.canstream.co.uk/
>> _______________________________________________
>>
>> Mailing list guidelines:
>> http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/
>> _______________________________________________
>>
>> To unsubscribe or manage your CMA-L mailing list subscription please visit:
>> http://mailman.commedia.org.uk/mailman/listinfo/cma-l
>>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mailman.commedia.org.uk/pipermail/cma-l/attachments/20140415/a60dfd0a/attachment.html>

More information about the cma-l mailing list