[cma-l] FW: FW: Silk FM's coverage / CCR Advertising restrictions

[Office - ccr-fm]

This has literally just come in from Heidi ...... She doesn't even know that
this debate is taking place .. she asks about TSA / MCA        and confirms
that Silk    DO broadcast officially to Poynton / Bramhall / Woodford /
Wilmslow etc

 

They claim TSA and not MCA ......... I think it is the Ofcom chappies who
have got muddled ?                   the whole thing quite frankly is a
bloody shambles and wants lobbing in the bin !

 

It is all irrelevant ...... For Gods sake, just let people get on with their
own business.

 

Nick

 

  _____  

From: Heidi Reid [mailto:heidi.j.r at googlemail.com] 
Sent: 12 October 2011 15:30
To: Two Lochs Radio
Cc: Office - ccr-fm
Subject: Re: [cma-l] FW: Silk FM's coverage / CCR Advertising restrictions

 

So what does MCA mean? I'm confused when we all know that Silk does
broadcast to Bramhall, Poynton & Wilmslow why this isn't seen as included.
Again, is this a question for Ofcom?

Heidi

On 12 Oct 2011 12:20, "Two Lochs Radio" <tlr at gairloch.co.uk> wrote:

Just for info, Ofcom's spreadsheet used for identifying and calculating
overlaps shows Silk's current MCA as 116,157, and so does the station's
format, so there would usually still be a restriction on your advertising.

 

As far as I can see, the coverage map Heidi refers to does not show Poynton,
Alderley Edge nor Wilmslow as within Silk's MCA, which accounts for why
Heidi got to a much higher total of 164,000. If you remove those you get
close to the declared figure. I think it may also include only part of
Bramhall.


Alex

 

 

----- Original Message ----- 

From: Office <mailto:office at ccr-fm.co.uk>  - ccr-fm 

To: 'CMA-L' <mailto:cma-l at commedia.org.uk>  

Sent: Tuesday, October 11, 2011 9:04 PM

Subject: [cma-l] FW: Silk FM's coverage / CCR Advertising restrictions

 

Dear Everyone

 

I just thought I would ping this over to you all ..... It is an e-mail
exchange between a number of our volunteers / staff  etc etc .....   it
proves a number of things

 

1)       That I actually am not some lone 'nutcase' in a cocoon rambling on
about the same old thing with no one around me in agreement. This e-mail
came out-of-the-blue from Heidi / Brian and others and I had no doing in it.

 

 

[snip...]

 

-

 

 

 

So are Ofcom genuinely saying that Silk broadcast to an area with a populus
less than 150,000?

 

Just checked out the MCA for Silk here:
http://www.ofcom.org.uk/static/radiolicensing/mcamaps/al213.pdf

 

It includes Macclesfield (50,688), Congleton (25,750), Bollington (7,300),
Alderley Edge (4,409), Bramhall (25,500), Poynton (14,433), Holmes Chapel
(5,669), Wilmslow (30,326) = A populus of 164,075.

 

Can we go back to Ofcom and ask them to reconsider the restrictions in the
light of these figures?

 

Heidi

-- 
Canalside Community Radio 102.8 fm
www.ccr-fm.co.uk 

01625 576689

 

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