[cma-l] Ofcom Annual Digital Radio Progress Report

[CMA-L]

Ofcom has published its second annual Digital Radio Progress Report
covering developments in the digital radio market.

The Government announced its Digital Radio Action Plan in July 2010.
As part of this, Ofcom was asked to publish an annual report on the
availability and take-up of digital radio services.

Some of the key highlights from this year’s report include:

• DAB coverage is currently estimated to cover 66.2% (of households)
with local multiplexes; 92.2% for the BBC national DAB multiplex, and
84.6% for the national commercial DAB multiplex.

• In the three months to the end of March 2011, just over a quarter
(26.5%) of all radio listening hours were to services delivered over a
digital distribution platform.

• A total of 8.5m radio devices were sold in the 12 months to Q1 2011;
22% included a DAB tuner.

• Ofcom estimates there to be between 66 - 79 million radio sets in
homes (in the form of portables, hi-fis or clock radios) and a further
34 million sets installed in cars and commercial vehicles.

• Among those who do not yet have access to a DAB digital radio set, a
cumulative total of 21% claim that they are ‘likely’ (11%)/’very
likely’ (6%)/’certain’ (4%) to buy a set in the next twelve months.

The full report is available here:

http://stakeholders.ofcom.org.uk/market-data-research/radio-research/digital-radio-reports/digital-radio-report02/

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