[cma-l] Audience figures for Community Radio

[Bill Best]

Hi

For what it's worth, according to Ofcom’s Annual Report on the sector
2009/2010 around 11 million people are now able to tune into community
radio stations across the UK. This figure is up 17% year-on-year and
an increase of more than a third (36%) since 2008.

http://stakeholders.ofcom.org.uk/binaries/broadcast/radio-ops/cr-annual-report-09-10.pdf

Section 2.24 of the Report states in more detail:

"Based on our computer modelling of population data and signal
reception, we estimate that around 9.2 million adults (just over 11
million people) are able to receive a community radio station broadly
aimed at them – that is, either a general audience service or one that
targets a particular community of interest of which they are a member.
It should be noted that this is an approximate figure; there is a wide
variation in the concentration of spectrum use across the UK and
figures for the size of specific communities of interest are estimates
only."

And section 2.25 states that therefore close to 15% of the total UK
population may be able to receive a community radio service aimed at
them on FM or AM.

Of course the Ofcom Report does not say what the actual audience
figures are for community radio but individual stations have managed
to estimate this data by undertaking market research exercises in
their local area.

Regards

Bill
--
Community Media Association
http://www.commedia.org.uk/
http://twitter.com/community_media
Facebook Fans: http://bit.ly/cog8n5

Canstream Internet Radio
http://www.canstream.co.uk/

On 9 February 2011 14:03, Shane Carey <shane at eclectic-productions.co.uk> wrote:
> Hi all,
>
> I have to make an argument for audience reach through FM, based on our
> online listenership.
>
> Somebody referred to a study done by Rajar, in which they estimated Web
> listens equate to 2.9% of total analogue listenership. While this does seem
> an incredible claim, it would be useful to be able to reference such a
> report – particularly if conducted by Rajar.
>
> Has anyone come across it, or heard of something similar?
>
> Best,
>
> Shane
>
> Shane Carey
>
> Director
> Eclectic Productions
> http://www.eclectic-productions.co.uk
> http://www.reprezent.org.uk
> 020 8320 0880