[cma-l] CENSUS

Fri Feb 4 18:55:59 GMT 2011

*Well said* Mr Fryer.   I feel a little let down, *as an individual and
not speaking for any particular radio station*,  by the CMA.
Had this well established organisation [the CMA] used it's power in
representing the hundreds of communitry radio stations around the country
to obtain national funding for these kind of deals ......dare I say it, even
larger national commercial adverts -  then maybe I could be earning
a wage/salary/fee? even an expense?  instead of *becoming* one of the
volunteers whose self esteem I am supposed to be raising, in order
to make them more employable!

Oh boy!

Kind regards
Joanne

On 4 February 2011 10:52, Michael Fryer <michael_fryer at hotmail.com> wrote:

>
> *CENSUS*
>
> The biggest problem with community radio is that stations do not work
> together to achieve payment for promoting issues that Government wishes to
> promote to ‘hard-to-reach’ groups.  The Census is an example of this.  This
> is something that CMA should have taken on board and created awareness of a
> very long time ago.  It’s not difficult to understand that Government
> departments will not offer payment for something that they can get for
> nothing.  They know that commercial radio and tv have to be paid for
> publicising the Census.  They also believe that community radio stations
> will do the job for FREE, as they have done in the past.  The only way
> things will change is to say NO PAYMENT – NO PUBLICITY!  If the
> announcements are classed as public service then all stations can receive
> payment for promoting the Census.   People may think this is a hard line
> to take, but, if the Government is paying all the other media for coverage
> then it is only fair to pay community radio for giving the same, if not
> better coverage.  Community radio can reach groups that other media are
> unable to reach.  Community radio stations should stand together to
> achieve the recognition that they deserve.  It shouldn’t take too long for
> Government departments to realise what community radio can offer in terms of
> reach.  But, whilst community radio stations do things like promoting the
> Census for free then community radio will continue to be taken advantage of
> and will carry on being on the breadline and desperate for funding to exist.
>
> Have a united policy on things like this and stand together.  That way
> community radio can achieve great things and achieve better funding.
>
> So come on CMA get organised and get some funding for Census PSAs.  Time
> is running out!
>
>
> Michael Fryer
>
> Co Durham
>
>
>
>
>
>
>
> > Date: Thu, 3 Feb 2011 13:46:16 +0000
> > From: shane at eclectic-productions.co.uk
> > To: cma-l at commedia.org.uk
> > Subject: Re: [cma-l] National Census, Cabinet Office, Written answers and
> statements, 17 January 2011
> >
> > Dear all,
> >
> > I really got the bit between my teeth on this one. After sending an
> > email directly to the Director-General of the ONS (the one below who
> > suggested to the House that they are considering using Community Media)
> > - I was called from one of their Head Office representatives.
> >
> > When I questioned him (to start with) he said they weren't using radio
> > at all, and had a restricted media budget. When pushed, he said they
> > would support community media by sending ONS representatives to
> > community media to promote the Census. I said the problem isn't with
> > guests for content, more the assumption that we'll give them the
> > airtime, staff resources etc for free - so essentially we have to pay
> > for promoting their campaign.
> >
> > I referred him back to the letter (below) from his Director-General, and
> > he said 'oh, yes, we are doing TV and Radio'. He also said that the
> > media strategy was only finalised a few days ago. I asked (as many of us
> > seem to have experienced the same responses) why ONS Census area
> > managers have been saying since December that the media budget had
> > already been committed and there was no money left, if it was only
> > recently finalised. Also, why was their DG saying they were considering
> > using Community Media without consulting the sector, then finalizing a
> > media strategy (primarily aimed at the 'easy to count')?
> >
> > The reason I've pushed on with this is that I think this kind of
> > thinking is detrimental to our sector, and has been allowed to continue
> > for so long. It needs to be challenged publicly, and followed up with
> > publicity to show our unique effectiveness with our target audiences.
> >
> > I've asked our MP to table a follow up question in the House, hopefully
> > that may raise some awareness. I also really think this is the kind of
> > thing the CMA should be doing!
> >
> > Best, Shane
> >
> > p.s. After my last email, I had a number of responses from a number of
> > stations saying they'd had similar experiences, but none that said they
> > were actively working on the campaigns. Part of the Census HO reps
> > argument was that a number of Community media orgs have reacted
> > positively to the approach. Is this true? Can you let me know if this is
> > the case with you?
> >
> >
> > -----Original Message-----
> > From: cma-l-bounces at mailman.commedia.org.uk
> > [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of CMA-L
> > Sent: 18 January 2011 18:19
> > To: cma-l at commedia.org.uk
> > Subject: [cma-l] National Census, Cabinet Office, Written answers and
> > statements, 17 January 2011
> >
> > Office for National Statistics (ONS) is considering the use of
> > "community media"
> > to publicise the England & Wales 2011 Census on 27th March.
> >
> > Lyn Brown (West Ham, Labour):
> > :::::::::::::::::::::::::::::::::::::::::::::::
> > To ask the Minister for the Cabinet Office what steps his Department
> > has taken to ensure that the 2011 Census captures accurate population
> > data for areas with high levels of (a) ethnic and cultural diversity
> > and (b) population change.
> >
> > Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet Office;
> > Ruislip, Northwood and Pinner, Conservative):
> > ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
> > ::::::::::::::::::::::::
> > The information requested falls within the responsibility of the UK
> > Statistics Authority. I have asked the authority to reply.
> >
> > Letter from Stephen Penneck (Director General, ONS):
> > ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
> > :::::::
> > Publicity and community media:
> > -----------------------------------------------
> > ONS is increasing publicity and communication with a wide range of
> > stakeholders and the general public. ONS plans to use different
> > methods depending on the audience needing to be targeted. There will
> > be a national advertising campaign including TV, press, radio, and
> > online advertising as well as billboards, and transport advertising
> > (such as tube, bus etc). Publicity will also be tailored to reach many
> > target population groups such as black and minority ethnic groups and
> > young people. As London has a large concentration of these groups it
> > will benefit, in particular, from this approach.
> >
> > The publicity campaign will focus on the importance of the census in
> > identifying the needs of different communities so that local and
> > national government, and other service providers, can deliver what the
> > community needs. The campaign puts this principle at the very centre
> > of all communication and marketing.
> >
> > Hansard source (Citation: HC Deb, 17 January 2011, c533W):
> >
> > http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text
> > /110117w0003.htm#11011724000415
> >
> > \\
> >
> > Community Media Association
> > --
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-- 
Joanne Schofield
Tel: 07949 094704

joanne at bcfm.org.uk
www.bcfm.org.uk

Bristol Community FM Ltd: Bristol's Community radio station - Your voice -
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