[cma-l] London 2012 Olympics radio station plan scrapped

[London Chinese Radio]

Oh, that's a pity... well, we certainly detailed plans for the Olympics when
we applied for an FM license.


Peter Vautier
London Chinese Radio


On Wed, Oct 6, 2010 at 2:37 PM, CMA-L <cma-l at commedia.org.uk> wrote:

> Media regulator Ofcom pulls plug on London-only digital station project
>
> Source:
> http://www.guardian.co.uk/media/2010/oct/06/london-2012-olympics-radio
>
> Plans for a special London Olympics radio station to broadcast in the
> capital during the 2012 Games have been scrapped.
>
> Media regulator Ofcom pulled the plug on the project ¨C which would
> have broadcast on digital audio broadcasting (DAB) only ¨C because of a
> lack of interest.
>
> Ofcom had said it had expected demand for new radio services to be
> "particularly high" during the Olympics and Paralympics.
>
> But it ruled out the possibility of the short-term station being
> available on AM or FM ¨C and therefore making it available to a much
> wider audience ¨C because of lack of analogue spectrum.
>
> The regulator said it had received just 10 responses to its appeal for
> "preliminary expressions of interest", a number of which were not
> suitable and did not meet its digital-only requirements.
>
> "Ofcom has carefully considered this issue, in consultation with
> government and taking into account the expressions of interest which
> were submitted," it said in its latest radio broadcast update.
>
> "The limited number of responses means we have not been able to gauge
> fully how attractive a proposition this is likely to be to commercial
> operators, and by extension the benefits to consumers and citizens
> that may be realised.
>
> "The lack of compelling evidence of demand, coupled with the not
> insignificant process involved (including the drafting of primary
> legislation) in licensing any such services, has led Ofcom to decide
> not to proceed with the possible licensing of digital radio services
> for the period during and around the London 2012 Games."
>
> Source: Source:
> http://www.guardian.co.uk/media/2010/oct/06/london-2012-olympics-radio
>
> \\
>
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